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Amazon PPC Negative ASIN Targeting

Amazon PPC Negative ASIN Targeting

For the longest time. A lot of sellers have been asking "can I use ASIN as a negative keyword on PPC?" and for the longest time, the answer was no. But, over the past two weeks, Amazon has rolled out a new feature that will fundamentally change the way every seller...

Is Your Amazon Listing Search Optimized for Mobile?

Is Your Amazon Listing Search Optimized for Mobile?

Introduction Ever wondered why you're not able to increase your conversion rates on Amazon?  Your competitors are continuously growing, while you seem to be stuck on the sales ladder. You’ve followed most Amazon SEO practices, but the results are still not where you...

Definitive Guide to Amazon ACoS in 2022

Definitive Guide to Amazon ACoS in 2022

ACoS (Ad Cost of Sales) is a metric that measures the performance efficiency of Amazon PPC advertising campaigns. Essentially, ACoS allows you to calculate the percentage of sales paid for through advertisements. By analyzing your ACoS, you can figure out whether or...

The Lowdown on Amazon Seller Repay

The Lowdown on Amazon Seller Repay

Overview Amazon FBA is a robust and convenient business model, but sellers should know all the fees before they get into it. Amazon charges a number of fees, including but not limited to monthly subscription fees, referral fees and FBA fulfillment fees. It's important...

5 Things to Know about Amazon Feedback

5 Things to Know about Amazon Feedback

Overview As the pandemic continues to boost Amazon’s popularity among shoppers, the eCommerce giant has also been steadily gaining an incredible amount of new sellers. Thousands of merchants are entering the space every single day, with many quickly discovering what...

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