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Amazon Advertising Reports: How to Interpret & Use Them

Amazon Advertising Reports: How to Interpret & Use Them

Overview Every Amazon Seller knows how important it is to run effective Amazon PPC campaigns. In a heavily saturated market, the only thing setting you apart from competitors is the quality of your listing and how visible it is to customers. In 2021, it takes a lot to...

Amazon KDP Keywords Research: Make your Book More Discoverable

Amazon KDP Keywords Research: Make your Book More Discoverable

Great! Now that you have finished writing your book and performed the final edits, you are ready to publish. There is one key step that you cannot overlook as a digital book publisher, and that is Amazon KDP Keywords Research. Since you are publishing on Amazon, the...

Sponsored Display Amazon Audience: A Beginner’s Guide

Sponsored Display Amazon Audience: A Beginner’s Guide

Overview In April 2021, Amazon Advertising rolled out a new audience targeting feature in their Sponsored Display product. The new feature is "Amazon audience". It is another audience type on top of the existing Views remarketing option available. The reason why there...

Amazon PPC Match Types: A Guide to Broad, Phrase, and Exact Match

Amazon PPC Match Types: A Guide to Broad, Phrase, and Exact Match

What are Amazon PPC Keywords Match Types? In Amazon PPC, the manual keyword targeting options allow the seller/advertiser to select which keyword to bid on. This gives the advertiser tight control over what they want to spend their dollars. The final step after...

Product Targeting Using Amazon PPC:  Why You Should Be Doing It

Product Targeting Using Amazon PPC: Why You Should Be Doing It

Overview Amazon PPC has a variety of different ad types, each with its own campaigns. There are Sponsored Brands (SB), Sponsored Products (SP), and Sponsored Display (SD) campaigns. Out of these, one incredibly useful type of campaign is unique to the Sponsored...

Amazon ACoS: A Guide to Finding the Perfect Target ACoS

Amazon ACoS: A Guide to Finding the Perfect Target ACoS

Overview Every Amazon Seller has heard the buzzword "Amazon ACoS," but what is ACoS? ACoS, or "Advertising Cost of Sale" is a performance metric provided by Amazon for ad campaigns in the Amazon Advertising console. In 2021, Amazon Pay-per-Click (PPC) advertising is...

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