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How Many Keywords for Amazon PPC Should You Be Bidding For?

How Many Keywords for Amazon PPC Should You Be Bidding For?

When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The question then becomes, "how many keywords/targets should you be adding to your ad group?" Many inexperienced sellers will add as many keywords as possible and...

Wholesale vs Private Label: A Guide for Amazon FBA Sellers

Wholesale vs Private Label: A Guide for Amazon FBA Sellers

Overview On Amazon, there are a few common business models that sellers adopt. Anyone in the Amazon FBA space has heard these words floating around - private label, wholesale, retail arbitrage, online arbitrage, and dropshipping. All of them are unique selling methods...

Amazon Buy Box: A Guide to Becoming Buy Box Eligible

Amazon Buy Box: A Guide to Becoming Buy Box Eligible

Overview Amazon's goal has always been to put customers first. For this reason, the E-Commerce giant has several mechanisms in place to ensure customers get the best possible shopping experience. One of these mechanisms is the Amazon Buy Box. Amazon makes an average...

The Ultimate Amazon Sponsored Display Tutorial for 2021

The Ultimate Amazon Sponsored Display Tutorial for 2021

What is Amazon Sponsored Display? There are 3 main advertising types in Amazon PPC: 1) Sponsored Products, 2) Sponsored Brands 3) Sponsored Display. Sponsored Display is the newest Amazon PPC ad type, slowly rolled out in 2019; it is now a staple to all Amazon...

Amazon Private Label: 10 Expensive Mistakes to Avoid

Amazon Private Label: 10 Expensive Mistakes to Avoid

Overview Amazon Private Label is an attractive prospect in 2021, a time when Amazon FBA third-party sellers are on the rise. Whether you are only just entering the Private Label space, or you're an existing Private Label seller, it's important to be aware of some...

Reverse ASIN Lookup: Amazon PPC Tools for FBA Sellers

Reverse ASIN Lookup: Amazon PPC Tools for FBA Sellers

Overview One of the staples of selling on Amazon and using Amazon PPC Advertising is constant bid optimization. The Amazon PPC bid auction is a fast-paced and dynamic process that all sellers have to stay abreast of. On Amazon, the cost-per-click (CPC) for an ad spot...

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