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Amazon Advertising: 5 Ways to Rank Your Product Higher

Amazon Advertising: 5 Ways to Rank Your Product Higher

Overview On Amazon, ad rank is everything, because 70% of Amazon customers never click past the 1st page of search results. Not only that, according to Amazon's own data, the first 3 items in the search results receive 64% of clicks. Moreover, 81% of clicks are on...

Amazon Ad Types: What is the difference and when is it used?

Amazon Ad Types: What is the difference and when is it used?

Overview The interesting story of Amazon PPC started in 2012. Back in the days, Amazon PPC only allowed 1 ad type and 1 targeting option. This was sponsored product with automatic target options. There was no debate on which Amazon ad types to use. The limited...

Selling on Amazon: How Much Money Can You Make in 2021?

Selling on Amazon: How Much Money Can You Make in 2021?

Overview Amazon's 3rd party marketplace is constantly growing. In a space that is projected to be worth 400 billion by next year, it's time to take your slice of the ever-expanding Amazon FBA pie. In 2021, there is still ample opportunity to launch an Amazon FBA or...

Amazon FBA vs FBM: Which One Do You Need?

Amazon FBA vs FBM: Which One Do You Need?

Overview If you're a new Amazon Seller, looking to launch your business in 2021, then you might be wondering what's the ideal business model for you. There are 2 main selling methods on Amazon - Fulfillment by Amazon, and Fulfillment by Merchant. So which is better?...

Amazon Reviewer Ranking 101: How It Works

Amazon Reviewer Ranking 101: How It Works

Overview Product reviews play a vital role in a product’s marketability across all market platforms including Amazon. According to Qualtic, 93% of customers read product reviews before buying a product. This is consistent with a study that states 93% of customers are...

Amazon Financing Options for Amazon FBA Sellers

Amazon Financing Options for Amazon FBA Sellers

Overview Sourcing for funds is a phase that most, if not all, businesses encounter every now and then. Just because you need to pool funds from external sources, it doesn’t necessarily mean that your business is facing financial turmoil. Most financial institutions...

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