14 min read By Rick Wong  Updated Jun 08, 2026

Sponsored Brands Video (SBV) is one of the highest-converting ad formats available to Amazon sellers today. In 2026, it has become even more powerful: the same video creative that wins keyword search placement now surfaces inside Amazon’s AI shopping assistant (Alexa for Shopping, formerly Rufus), giving brands a second discovery channel from a single production investment.

But the format is not plug-and-play. Amazon’s creative review rejects ads that do not meet spec, captions are functionally required since most viewers watch with sound off, the first three seconds determine whether the viewer scrolls past, and bidding has grown 20–40% more competitive as AI-driven inventory expanded.

This guide is the exact playbook we use at SellerMetrics. It covers everything from video specs and campaign setup to 2026-specific strategy around Rufus, the SBV vs. SPV distinction, and optimizing your first 72 hours live.

What Is Amazon Sponsored Brands Video

Amazon Sponsored Brands Video (SBV) is a search-result ad format that auto-plays a 15–30 second horizontal video at or near the top of Amazon search results when a shopper searches for a relevant keyword. When clicked, it sends the shopper directly to a product detail page or Amazon Store.

What’s new in 2026:

In 2026, SBV inventory became eligible for Alexa for Shopping placements (Amazon’s AI shopping assistant, rebranded from Rufus in May 2026). When shoppers ask Alexa for Shopping for product recommendations, SBV creative can now surface alongside organic listings. Sponsored Brand Prompts moved from free beta to billable general availability in the US on March 25, 2026, operating on the same cost-per-click model as standard SBV. This is not a separate campaign you build (your existing targeting and listing quality determine eligibility) but it meaningfully expands the reach of every video you produce.

The practical implication: optimize your product listing copy for natural, intent-aligned language (how shoppers actually describe problems, not just how they keyword-search), because listing quality now determines AI placement eligibility in addition to search ranking.

The Difference between SBV & SPV

Before you start building, it is critical to understand that there are now two distinct Amazon video ad formats, and they serve different purposes:

Sponsored Brands Video (SBV) — this guide

• Requires Amazon Brand Registry enrollment (registered or pending trademark)
• Large banner placement at the top of search results
• Links to a product detail page or your Amazon Store
• Strong for brand awareness and upper-funnel consideration
• Available in 2026 to Alexa for Shopping inventory

Sponsored Products Video (SPV)

• Does NOT require Brand Registry — available to all sellers
• Appears inside the standard search results grid (inline with product tiles)
• Links directly to a single product detail page
• Strong for bottom-of-funnel, high-intent, direct-conversion targeting
• Launched broadly and is growing rapidly as a separate format

If you are not yet Brand Registered, SPV is your entry point into video advertising. If you are Brand Registered, both formats are worth running simultaneously with different creative and targeting strategies. They are complements, not substitutes.

Know Your Shopper’s Search Intent

Before you storyboard a single frame, you must align your creative with where the shopper sits in the buying funnel. Amazon shoppers are not passively browsing like they do on social media, they are actively looking to make a purchase. Generic demographic questions like “What is their age?” matter far less than understanding where they are in the decision process.

• Top-of-funnel (broad search terms):
  If you are targeting terms like “kitchen gadgets,” the shopper does not know exactly what they want yet. Your video needs to visually demonstrate the problem your product solves within the first three seconds to interrupt their scroll. Broad terms warrant a problem-first hook (show the frustration before you show the solution).
• Bottom-of-funnel (exact search terms):
  If you are targeting highly specific terms like “stainless steel garlic press with silicone handle,” the shopper knows exactly what they want. Skip the broad lifestyle branding entirely. Immediately highlight the premium materials, ergonomic design, and anything that justifies your price point over competitors. These viewers are in the virtual aisle comparing options (your video should behave like a product demonstration, not a commercial).

The rule of thumb: match your video’s opening message to the specificity of the keyword triggering it. This is why you should never run broad and exact match keywords in the same campaign — your creative strategy for each is fundamentally different.

Localize Your Video Ads

If you sell in multiple Amazon marketplaces, localization is worth the investment. But do it strategically, not as an afterthought.

Four localization priorities:

1. Translate overlays and script:
   Text overlays and spoken script should be localized, not just subtitled. Direct translations often carry unnatural phrasing that reduces trust. Work with a native speaker for each target market.
2. Check for cultural relevance:
   Colors, gestures, settings, and product-use contexts can carry different meanings across markets. A kitchen product filmed in a setting that feels distinctly American may underperform in Japan or Germany. Audit your visuals for unintended cultural signals.
3. Use local voiceover and subtitles:
   Even if your video contains no dialogue, adding local-language text overlays boosts engagement in non-English markets. Always add closed captions for any spoken content.
4. Apply regional targeting at the campaign level:
   Build separate campaigns for each marketplace. Do not translate one campaign’s keywords directly, keyword behavior and bid competition vary significantly by market, and a keyword that converts well in the US may be low-volume in Canada or Australia.

Before creating ads for a new market, check whether your brand name, tagline, or any product claims carry unintended meanings in the local language. A quick search for your brand name in the target language takes five minutes and can prevent a rejection or, worse, a viral mockery moment.

How to Build and Launch Your Sponsored Brand Video Campaigns

When you launch a new video campaign on Amazon, you are committing real capital. A poorly structured campaign can drain a weekly budget in hours with zero return. Here is the exact, defensive setup process we use at SellerMetrics.

1. Confirm Your Ad Meets Amazon Video Requirements.

Amazon’s review team will reject your ad if it fails to meet any of the following. Double-check before uploading to avoid losing 24–72 hours of review time.

Amazon SBV Technical Specifications (2026):

2026 note on vertical video: Amazon is piloting 9:16 vertical video support for mobile-specific placements. This spec is not yet broadly available in the standard SBV campaign builder, but if you produce your video content in a square or vertical format for other channels, flag this with your video editor, a vertical cut may become a useful asset later in 2026.

Beyond the technical specs, your video must be engineered for the Amazon shopping experience:

• Closed captions are non-negotiable: Videos auto-play on mute in search results. If your value proposition relies on a voiceover, it will be completely lost. Use clear, high-contrast text overlays and closed captions throughout.
• Demonstrate, don’t just show: Shoppers want to see the product in use. A static product sitting on a desk looks like a generic commercial. Show a real person using the product to solve a specific, relatable problem.
• Open with the product, not your logo: The average SBV watch time is approximately 18 seconds. Opening with a logo reveal is the fastest way to lose a viewer. The product and the problem it solves must appear in frame 1.
• End with a clear call-to-action: Close with your branding and a specific directive; “Shop Now” or “Available with Prime.” Do not leave the viewer guessing about their next step.

2. Campaign naming conventions and a Portfolio

Before you upload anything, build your organizational foundation. When you are managing multiple campaigns across products, losing track of what is running is a budget killer.

In your Amazon Advertising Console, create a dedicated Portfolio for your SBV campaigns and set a hard portfolio-level budget cap. This is your financial safety net; it prevents any single video campaign from consuming your entire advertising budget during the learning phase.

Use a standardized naming convention so you know what any campaign does at a glance:

Formula: [Product Name] – [Targeting Type] – [Match Type] – [SBV]

Example: Garlic Press – Competitor ASINs – Product Targeting – SBV

This makes filtering, reporting, and troubleshooting dramatically faster at scale.

3. Create your SBV campaign in Seller Central

From Seller Central, navigate to Advertising → Campaign Manager → Create Campaign and select Sponsored Brands. 

After that, on the format screen, choose the Video option.

Next, locate the product you’re creating an ad for by selecting it from the “New Product List Page.”

Afterward, click “Add” to upload your video file.

Amazon provides an inline preview panel so you can see exactly how the ad will render before submission.

Note: Amazon manually reviews every SBV submission. Do not assume your campaign will go live immediately after upload.

4. Segment your targeting for clean data

This is where most sellers make a costly structural mistake. Do not mix broad keywords, exact match keywords, and ASIN targeting in the same campaign. Mixing targeting types makes it impossible to know which specific input is driving sales or wasting spend.

Build three separate campaigns:

Campaign A (ASIN / Product Targeting):
Utilize Amazon PPC product targeting to place your video ad directly on competitor product detail pages. This is a high-intent placement, shoppers are already looking at the category.

Campaign B (Exact Match Keywords):
Use 5–10 exact match keywords with a proven conversion track record from your existing Sponsored Products campaigns. Exact match gives you clean data. When a sale comes in, you know precisely which search term triggered it.

Campaign C (Broad or Phrase Match (optional, with a tighter budget)):
Use this for discovery only. If you run broad match, monitor the search term report aggressively, broad match in SBV is the fastest route to irrelevant traffic and wasted spend, because video clicks carry a premium cost per click.

By isolating targeting types, you can scale what works and kill what does not with confidence.

5. Set conservative daily budgets and starting bids

Video ads typically generate higher click-through rates than standard Sponsored Products, which means your budget can be consumed significantly faster. Start conservatively:

• Daily budget: $20–$50 to gather initial data.
  Note: In highly competitive categories (supplements, electronics, kitchen) you may need $50–$100+ to generate statistically meaningful data within a week.

Opening bids: Start 10–15% below Amazon’s suggested bid range, not at or above it. Incrementally raise bids every 48 hours until you begin winning impressions. Bidding high from day one means you are paying a premium CPC while your video’s conversion rate is still unknown.

And the final step is to submit your ad for review from Amazon. Amazon will approve or deny your video in ten minutes to a few hours.

If they support your ad, congratulations! However, if they reject your video ad, you’ll need to move on to the next section.

2026 bid context: SBV bidding has become 20–40% more competitive over the past 12 months as Alexa for Shopping expanded inventory demand. Budget floors that felt generous in 2024 may generate very limited impression share in 2026 in competitive categories. Watch your impression share in the first 72 hours. If it is near zero, your bid, not your creative, is the likely bottleneck.

6. Submit for review and monitor the first 72 hours

Once you click submit, Amazon’s moderation team begins review. Current approval timeline: 24–72 hours for first submissions. Resubmissions after a rejection can take 3–5 business days, as the team verifies the prior rejection reason has been addressed. Plan for at least one rejection cycle in your launch timeline. First submissions are approved on the first attempt roughly half the time.

Once your campaign goes live, follow this discipline:

• Do not touch bids for the first 72 hours. The algorithm needs this window to learn the relevance of your video against the search terms you are targeting. Premature bid changes reset this learning process.
• After 72 hours: Pull your search term report. Identify any irrelevant queries that triggered your ad. Immediately add these as Negative keywords to protect your budget from unqualified clicks. This is the single most impactful optimization action in the first week.

After 7 days: Evaluate CTR and view-through rate by targeting type. Scale the campaign generating the strongest ROAS; pause the weakest performers.

Resolve Amazon Brand Ad Rejections

Amazon rejects SBV ads more frequently than standard Sponsored Products campaigns because the review process includes additional policy checks around claims, functionality references, and branding presentation. Knowing the common rejection reasons lets you pre-flight your creative before it ever enters the review queue.

Does It Educate, Inform, And Demonstrate To Its Audience?

Your video should do all three. Lead with what the product does (demonstrate), explain why it matters (inform), and give the viewer a reason to trust your brand (educate). A video that purely pitches pricing or promotions will be rejected. Keep your brand as the focal point and highlight the product’s most compelling features with context, not just visuals.

Does it tell a story — without feeling like a sales pitch?

Your customers want to feel like they’re getting an interesting, valuable story in their sponsored brand videos.

If your video feels commercial or like a sales pitch, Amazon may not approve it. Ensure that all product demonstrations are helpful and easy to follow.

Finally, make sure that you’re not trying to sell or promote products in a way that Amazon disapproves of.

Creating an Amazon Sponsored Brand Video campaign can seem daunting at first, but you can do it! Follow this Amazon Sponsored Brands Video campaign tutorial to make the process simple.

Does it follow Sponsored Brands Video content policies?

When you violate any of Amazon’s advertising policies, it can result in ad rejection.

Make the necessary changes and upload the corrected version for approval if this happens. Amazon is usually quick to approve ads that follow their guidelines.

Common rejection reasons that can be avoided with a pre-submit checklist:

• Blurry or visibly low-resolution video (below 720p).
• Customer reviews, star ratings, or “best seller” claims included in the video.
• Promotional discount language (“Save 30% today,” “Limited time offer”).
• Text overlays that are illegible (too small, poor contrast, or on-screen too briefly).
• Poor audio quality or out-of-sync audio.
• High-pressure language or urgency tactics.
• Amazon trademarks, logos, or the Amazon “smile” used in your creative.
• Fake UI elements (play buttons, cursor animations, social media watermarks, or anything that could be mistaken for a clickable interface element).
• Black or blank frames at the start or end of the video.
• Video content that does not match the product on the listing (wrong color, size, or configuration shown).
• Distracting background sounds or music that overwhelms the message.

But don’t worry if you can’t figure out exactly what’s wrong with your video.

Amazon will explain precisely why they’re not approving your ad so that you can correct it quickly! And if you want to guarantee your videos meet quality standards, here are a few tips that’ll help!

Best Practices: Add Your Branding & A Call-To-Action

In Amazon Video Ads, you can overlay text and branding elements throughout the video. Introduce your brand logo or name in the first 3 seconds alongside the product, not as a standalone opening frame. Keep brand elements consistent with your Amazon Store and product imagery for visual continuity.

End every video with a clear, specific CTA. Strong options:

• “Shop Now on Amazon”
• “Available with Prime (Free Same-Day Delivery)”
• “See All Colors and Sizes”

Avoid vague CTAs like “Learn More” — Amazon shoppers are in purchase mode, not research mode.

Best Practices: Include Easy-To-Read Closed Captions

Because SBV auto-plays on mute, closed captions are not a courtesy, they are a core part of your ad’s communication strategy. Industry data shows 60–70% of Amazon shoppers view video ads with sound off, the majority on mobile devices. Follow these captioning standards:

• Use high-contrast colors (white text with a dark outline/shadow, or dark text on a light bar)
• Keep on-screen text to one short phrase at a time (do not wall the screen with words).
• Match caption timing precisely to any spoken audio (mismatched captions are a rejection risk)
• If your video has no dialogue, use text headings to guide the viewer through each visual beat, supported by background music

Conclusion

Scaling your brand on Amazon in 2026 means capturing shopper attention faster and more effectively than your competitors at the search result level and increasingly at the AI assistant level. Sponsored Brand Video gives you exactly that advantage, provided you build it on a solid foundation.

The sellers who win with SBV in 2026 share three habits:

1. They align their creative precisely with shopper intent
2. They isolate their targeting to generate clean ROAS data
3. They treat the first 72 hours after launch as a learning phase, not a results phase. 

They also stay ahead of the format’s evolution. The Alexa for Shopping integration is early-stage; the brands building strong SBV creative libraries today are positioning themselves for an AI-driven discovery channel that will become significantly more competitive over the next 12 months.

Managing granular video campaigns, monitoring bids, and staying current with Amazon’s evolving ad policies is a significant operational commitment. At SellerMetrics, our Amazon PPC software helps sellers, brands, and agencies manage this complexity through advanced bid automation, bulk bid changes, and campaign-level analytics — so you can focus on creative strategy while we handle the operational layer.

FAQ: All About Sponsored Brand Video Campaigns

The post Master Amazon Sponsored Brand Video (Expert Guide 2026) appeared first on SellerMetrics.

14 min read By Rick Wong  Updated Apr 20, 2026

The product launch phase is one of the most important parts of selling on Amazon.

This is where you start generating the momentum you need to rank with Amazon SEO, and thus benefit from the millions of shoppers coming to Amazon every day.

Your launch can make or break your product’s chances for success. Do it right, and you’re 90% of the way to having a successful, profitable product. Do it wrong, and you’ll struggle to get past page three.

Read on for all you need to know about launching on Amazon today.

What is a Product Launch?

A product launch is the period in which your listing first goes live on Amazon. At this time you have zero sales, zero reviews, and you won’t show up anywhere near the first page of the search results.

That means you need a strategy to start getting sales for your product, and convince Amazon’s search and ranking algorithm to push your product onto the first page, where it can start getting natural sales from Amazon shoppers.

The problem for new sellers and new products is that Amazon’s search engine doesn’t show a product on the first page unless it’s got a history of selling well. So, for a new product with zero sales, your job is to show Amazon that your product is worthy of the first page.

You’re going to do that by putting a strategy in place to get your first few customers, and proving to Amazon that your product can be a best-seller.

Leveraging the A9 Algorithm During the Honeymoon Period

While Amazon keeps the exact A9 algorithm under wraps, aggregate data from top seller software tools like Helium 10 and Jungle Scout strongly indicates this ‘honeymoon’ evaluation phase spans the first 30 to 45 days. To determine where the item belongs in the search results, the Amazon A9 Algorithm provides an artificial boost in visibility, closely monitoring how shoppers interact with the listing.

This creates a critical window of opportunity. If the listing generates efficient conversion rates from relevant search queries during this time, the algorithm quickly elevates its organic ranking. Conversely, poor conversion rates will cause the item to be buried deep within the search results, making future ranking efforts significantly more difficult and expensive. To capitalize on the honeymoon period, the listing must be fully optimized before it ever goes live, and early traffic must be highly targeted to ensure a strong sales velocity that the A9 algorithm can reward.

Amazon Product Launch: First Steps

Before you start sending potential customers to your product listing, there are a few basic steps you need to do first.

Skipping over this part can mean a lot of wasted time, and more importantly, money.

Product research

First of all, you should have done extensive product research before deciding the product you’re about to launch is worth the expense.

You need to be sure that there’s a market for what you’re trying to sell, and that there is enough room in that market for your product.

Big mistakes here include:

• Launching a product no one is searching for on Amazon
• Launching a product against a large number of established competitors, without a unique selling point

Keyword research

As part of the product research process, you should also be researching keywords. These are the terms that people are typing into the search bar on Amazon to find things to buy.

You want to find as many keywords as possible that could realistically lead to someone buying your product. Software tools can give you an estimate of how many people are searching for various keywords, so you know which have the highest potential for sales.

Setting up your listing

It goes without saying that you need an active product listing before you can start your launch. Otherwise, no one can even buy your product.

However, just having an active listing is not enough. It’s important you’ve put the work into creating a high-quality listing (or utilized professional Amazon Listing Optimization Services) before you think about how you’re going to get customers.

There are two aspects to this.

• First, conversion rate optimization. Make sure your listing is designed to turn visitors into buyers. You’ll do this with convincing copywriting, showcasing the benefits of your product (not just the features), and having high-quality images made up.
• Second, keyword optimization. Remember the keywords you found for your product earlier? Make sure all these keywords are mentioned somewhere in the text on your product listing. This is how Amazon knows what your product is, and which search terms you should be ranking for.

Securing the Prime Badge: Fulfillment Logistics and FBA

Consumer trust is heavily tied to delivery speed and reliability. Securing the Prime badge is an essential component of an efficient launch because it directly influences conversion rates. Shoppers are conditioned to expect fast, free shipping, and listings without the Prime badge often experience significant drop-offs in sales. While an average e-commerce website converts at 1-2%, a well-optimized Amazon listing with a Prime badge typically converts between 10% and 15%.

Utilizing Fulfillment by Amazon (FBA) is the most straightforward method to obtain this badge. By sending inventory directly to Amazon’s fulfillment centers, sellers ensure their products are eligible for Prime delivery, while Amazon handles the picking, packing, and customer service.  For sellers who maintain their own warehouse infrastructure, the Seller Fulfilled Prime (SFP) program offers an alternative, provided they can consistently meet Amazon’s strict delivery metrics. Regardless of the chosen method, establishing a robust logistical foundation ensures that when traffic arrives at the listing, buyers are not deterred by long shipping times or shipping costs. 

How to Get Your First Sales

Once your listing is set up, optimized for the search engine, and optimized to convert, you’re ready to get sales.

When you first start out, you can’t rely on the search engine for sales. You need a proactive strategy to get people to buy your product.

Here are some ways to have the best Amazon Product Launch strategy.

Generating Compliant Reviews with the Amazon Vine Program

A major hurdle for any new listing is the complete lack of social proof at launch. Shoppers are naturally hesitant to be the first to purchase an unreviewed item, which severely dampens conversion rates regardless of how efficient the advertising strategy might be. While sellers previously relied on various grey-hat tactics to generate early feedback, Amazon now strictly enforces its review policies, meaning you must secure these initial ratings compliantly.

• Utilize Amazon Vine: The most effective and strictly compliant method to overcome the initial review barrier is the Amazon Vine program.
• Target Trusted Reviewers: Available to brand-registered sellers, the program exchanges free units for feedback from “Vine Voices”—reviewers invited by Amazon for their unbiased history.
• Gain Rapid Validation: Enrolling a new product can quickly secure up to 30 authentic reviews, providing critical validation to future buyers.
• Increase Sales Lift: Products securing Vine reviews can experience an average sales lift of up to 30%, immediately improving the ROI of subsequent advertising efforts.

Securing these authentic reviews early in the launch phase creates a foundational layer of credibility. Once this social proof is established, conversion rates stabilize at a higher baseline, allowing you to confidently deploy broader Amazon PPC campaigns without wasting ad spend on a listing that shoppers are afraid to trust.

Amazon PPC

Amazon Sponsored Products ads, or Amazon PPC is a reliable way to send additional traffic to your products. This is Amazon’s native ad platform, where you can run ads for your products in the search results, or on other listings.

This is an effective way to jump to the top of the search page, and generate sales when you’re not yet ranking on the first page.

The one problem is that you need a few reviews first, before you can have success with PPC ads. Products with no reviews won’t generate many, if any clicks. So, while it’s a good idea to start up PPC midway through your launch, you’ll need another channel to get a few sales and reviews first.

Facebook Ads and External Traffic

When a listing is brand new, waiting for organic discovery can severely delay the launch trajectory. Utilizing external platforms allows you to take control of your traffic flow and drive highly qualified leads directly to your newly optimized listing.

• Target Qualified Leads: Facebook’s ad platform allows you to target specific buyer demographics, ensuring your traffic consists of high-intent shoppers.
• Pre-Sell with Visuals: Use ad creatives to clearly communicate your product’s value proposition before the customer even lands on Amazon.
• Track with Amazon Attribution: Brand-registered sellers must append specialized Amazon Attribution tags to external links to track the exact performance of off-Amazon campaigns.
• Earn the Brand Referral Bonus: Amazon rewards external traffic with an average bonus of 10% of the product price for every sale originating from tagged links.
• Lower Acquisition Costs: The bonus is credited against future referral fees, which effectively lowers the overall Customer Acquisition Cost (CAC).

Integrating the Brand Referral Bonus into an external traffic strategy makes the entire launch process significantly more cost-efficient. For example, driving 100 sales of a $30 product via Facebook yields a $300 credit against referral fees, providing a financial buffer that offsets initial advertising expenses while rapidly accelerating the data the A9 algorithm needs to rank your listing.

Email marketing

Email works great for a product launch as well. If you’ve got an email list, you can launch your product with an exclusive discount to that list, which is a reliable way to get your first sales.

The potential number of sales you can get through email is not as high as with Facebook ads, as this number is limited to the size of your list. However, it’s much, much cheaper, as you don’t have to pay for ads.

If you’re already selling other products in the same niche, you may have built an email list in the process, in which case using this list to launch your new product is a no-brainer.

Additionally, to maximize replies and sales from your product launch emails, it’s essential to verify your email list beforehand. Email verification helps ensure your messages reach real, active inboxes, reducing bounce rates and increasing the chances of engagement. A clean list not only protects your sender reputation but also boosts deliverability, meaning more of your audience sees your offer.

Influencer marketing

Influencers are another powerful channel for Amazon sellers. The idea of this is to partner with someone in your niche with a large following (this could be on YouTube, Instagram, TikTok, Podcasts, or any other channel), to promote or mention your product.

This can be great at driving sales, as the recommendation comes from someone trustworthy and liked in your particular niche. The key is finding someone with not just a large audience, but an engaged audience. When you’re looking for influencers, don’t just look at who has the most followers/views. Look at those influencers whose followers regularly interact with them, via likes, comments and shares.

As for how to structure the partnership, there are many ways you could do this. You could pay a flat fee to the influencer to shout out your product, or give them a unique landing page or coupon code for their audience, and pay them based on the number of sales they help drive.

Other paid ads/social media

Amazon PPC, Facebook ads, email and influencers are the most effective ways to launch. But that doesn’t mean they’re the only channels you can use.

Organic (non-paid) content on social media platforms, such as TikTok, Facebook, YouTube and Reddit, can all work if done right. So can paid ads on most of these channels, as well as ads on Google.

While a few of these channels traditionally perform better than the others, feel free to experiment and find the platform that works best for you.

How Long Should Your Launch Run?

How do you know when to stop putting money into Facebook ads, and start to lean on organic product sales and PPC?

There’s no set formula for this, unfortunately. Some say 7 days, others say 21. It can depend on a number of factors, such as the competitiveness of your category, and the size and quality of the traffic you send to your product.

For a general rule of thumb, plan to spread your launch over 21 days. However, be ready to extend that if your product isn’t ranking by that time, or shorten this time if you’re on a limited budget and in a not-so-competitive market.

My Launch Didn’t Go As Planned – What Now?

Don’t panic if you run your Amazon product launch for 21 days, and your product is still withering on page 4 of the search results.

This is not a “make or break” period. Failing to break through during the initial launch period doesn’t mean you’ll never do it. It’s common to “re-launch” products, for a number of reasons. Sometimes it’s because the initial launch didn’t go well, or because a quality control issue with the manufacturer leads to a lot of negative reviews.

If your first launch doesn’t work, look at what you did, the results you got, and try to diagnose why. Was it because you didn’t get enough sales? Not enough reviews? Sales too uneven (10 sales one day, zero the next)? Figure this out, make a plan to fix it, and run your launch again.

Of course, there is the chance that the product is simply not good enough, or there is too much competition. Consider this when you’re reviewing your launch, and if so, think about how you can make changes to the product to achieve a different outcome.

Post-Launch Plan

Your job is not done, even though you do all the steps you can. Your rankings won’t hold forever. If you send a lot of traffic during your launch (for example, from Facebook ads), then shut that off once you start to rank; there’s a chance your sales will drop off. If this happens, your rankings are likely to fall as well, and you could find yourself back on page 2 or 3 in a short space of time.

Have a plan to continue driving traffic to your product after your launch, to complement the sales you get from organic search. A great thing for this is Google search ads. Run ads to target similar keywords as you do with Amazon PPC, to generate a slow but steady boost in traffic.

It will cost less than a big marketing campaign on Facebook or TikTok, but should be enough to maintain your rankings and help you slowly grow over time. 

Maintaining Momentum: FBA Inventory Logistics and Stockout Prevention

Running out of stock is one of the most fatal Amazon FBA mistakes, turning a successful launch into a logistical nightmare if inventory levels are not managed correctly. As sales velocity increases and organic rankings improve, the demand for the product will naturally accelerate. Running out of stock during this critical growth phase abruptly halts all momentum. When a listing goes out of stock, it disappears from the search results, and the A9 algorithm immediately begins to degrade its ranking.

Regaining those lost positions after restocking is often a slow and expensive process, essentially requiring a secondary launch. Implementing an efficient inventory management system is paramount. Sellers must closely monitor their sell-through rates and account for manufacturing lead times and freight shipping delays. Sending smaller, more frequent shipments to FBA fulfillment centers can help maintain a healthy Inventory Performance Index (IPI) score while ensuring that the product remains consistently available to buyers.

Final Thoughts

A successful Amazon product launch requires more than just making a listing live; it demands a highly efficient, data-driven system. The 30 to 45-day honeymoon period is a strict operational window, and your objective is to feed the A9 search algorithm the exact sales velocity and conversion data it requires to establish a strong organic rank.

While there is inherently a financial cost to acquiring early market share, your goal should be to minimize your Customer Acquisition Cost (CAC) through strategic channel integration. Leveraging programs like Amazon Vine for strictly compliant social proof and utilizing the Brand Referral Bonus to offset external traffic expenses will significantly improve the return on investment of your initial advertising spend.

Finally, never underestimate the backend logistics. Securing the Prime badge and strictly managing your FBA inventory to prevent momentum-killing stockouts is just as critical as your front-end PPC strategy. By standardizing these phases into an efficient, repeatable framework, your initial launch investments will translate directly into sustained, profitable organic visibility.

FAQs: All About Amazon Product Launch

The post Amazon Product Launch Strategy: 2026 Seller Guide appeared first on SellerMetrics.

So what does all this mean for Amazon FBA sellers? The good news is, AI is not going to replace sellers any time soon. But it will make selling on Amazon much easier over the next few years as AI tools help automate the hardest and most tedious parts of Amazon selling.

Here’s a rundown of the top AI tools you can use right now to save time, increase sales and become more successful on Amazon.

Best Free AI Tool: ChatGPT

If you don’t know about ChatGPT, the best way to learn is to simply play around with it yourself.

ChatGPT is an AI-powered chatbot that will answer almost anything you ask it to.

Sellers can use it for all kinds of common tasks: messaging suppliers, product bundle ideas, customer support messaging, and more. Here are some common ways to use it:

Draft a letter to a supplier

Write a compelling letter to Wholesale Party Supplies asking if they would like to work with our business AllHouse Retail and allow us to sell their products. They are a wholesale company in Raleigh, North Carolina that specializes in selling party supplies. Make it professional but personal, including their company name multiple times. Also use my name, Richard Jeffers. Tell them we have been in business on Amazon 5 years and have experience creating Amazon listings that convert.

Product research ideas

What are some product ideas for selling to parents in the cold winter months?

Listing bullets

Note: ChatGPT is a general tool, so it will not write you a perfect listing copy. But if you can’t afford a purpose-built tool, it can give you a good starting point:

Write 5 Amazon bullets for a product called [product]. Details of the product are [details]. Include these keywords [SEO keyword list].

Proceed with Caution with ChatGPT

Keep in mind that ChatGPT has serious limitations. It is not reliable for factual data, and is not specialized for Amazon selling. Don’t expect ChatGPT to create perfect answers or results. But it can give you a good starting point.

Pricing

• Free use: ChatGPT can be used free, but you’ll often hit outages during peak times. You’ll also have slow responses
• $20/month: this paid plan will give you continued access at peak times, and you’ll get overall faster responses.

Best AI Amazon Listing Writer: Perci

A well-written, SEO-optimized listing is essential to get your product listing on page one. Luckily, Perci is a purpose-built AI writer specifically for Amazon listings.

Why does that matter? General AI tools like ChatGPT don’t know Amazon’s rules, restrictions or best practices. ChatGPT will write listings that aren’t fully optimized. Or worse, they might get denied or delisted by Seller Central.

Perci, on the other hand, combines state-of-the-art AI writing technology with Amazon’s best practices to give you reliable, optimized product listing copy that converts.

It’s also the only AI writing tool that incorporates your Amazon keywords through your entire listing automatically

Features

Simple and easy: Get your entire listing, from Title to bullets and HTML description, with one click

Automatic SEO Optimization: You can put your keyword list into Perci and it will automatically optimize your keywords through your Title, bullets etc

Creative Controls:  You can control bullet topics, byte lengths and more with Perci’s optional controls

Languages: Perci writes in all Amazon marketplace languages—this is great for translating your listings into new marketplaces.

Unlimited Rewrites: With Perci you can rewrite any part of your listing with a click, as many times as you want to get the perfect listing

Perci Pricing

• Free trial: All users who register get 2 free listing generations to try it out
• $59/month Starter: 10 listings per month
• The starter plan includes all the creative options like SEO keyword optimization, bullet control and tone of voice.
• $99/month Pro: 20 listings per month
• the Pro plan is great for agencies or big sellers with a large catalog they want to optimize. It also includes listing export options
• $199/month Business: 50 listings per month
• Perci’s Business plan is for large teams or agencies with large workflows. This plan also allows for the bulk generation of listings.

Best AI Product Video Creator: Oxolo

Videos are a powerful way to convert shoppers on your Amazon listings and build your brand across your range. Stats show product videos create more engagement and sales than still images. There aren’t many AI tools out there yet that do eCommerce videos, but Oxolo is one of the pioneers in this space.

How Oxolo works

Oxolo uses digital models to create professional videos showcasing your products. You can choose different models based on your brand personality, and change the script to reflect your brand.

You don’t have to spend a bunch of time collecting data for Oxolo—it will work simply off your product page URL. Oxolo even learns from the videos you create, so it becomes more personalized over time.

Features

 – URL one-click videos

• HD downloads
• 40+ languages
• Music library and Video templates
• Studio editor to perfect your videos

Oxolo Pricing

Note: Oxolo is currently in beta, so they are offering a 15% discount to all signups.

• Free trial: Oxolo offers a limited free version that allows you to try out the platform. But all your videos will be watermarked
• For their paid plans Oxolo uses credits to count usage. New videos cost 5 credits, and an edit uses 1 credit.
• $29/month: 25 video credits per month
• $39/month: 50 video credits per month
• $59/month: 100 video credits per month

Best AI Amazon Image Creator: CreatorKit + Canva

AI Image studios allow you to add a product image, then create new images with your product.  You can add your product to scenes reflecting your use cases, or simply add visual elements to up the look of your listing.

CreatorKit is the best one we’ve seen on the market. It’s built specifically for e-comm product images, with some really slick templates and an easy-to-use interface.

Features

• Lots of photo-shoot quality background templates
• Photo-quality rendering
• Note: not all backgrounds will work with all angle

Pricing

You don’t pay per generation here—instead CreatorKit has simple pay-per-use pricing: $1 for each image used.

Pair CreatorKit With Canva

One essential aspect of Amazon product images is text call-outs. The images after your first main image should have text highlighting the best features of your product.

AI Image tools are working on this feature, but so far none of them offer this in their images. So for that final touch, Canva is still the best option. 

Canva makes it really easy to upload your AI-generated photo, and add simple text overlays to bring your features to life.

The AI hype is real

AI is already providing tons of value to those Amazon sellers who are ready to experiment.

Pretty soon, Amazon sellers who aren’t using AI to cut costs and sell smarter are going to be left behind.

Ultimately that’s good news for sellers because these new AI tools are only the beginning. In the next few years, expect to see new AI applications to help Amazon sellers with all sorts of time-consuming tasks like creating imagery, handling compliance issues, SEO research, and more.

Have any AI tools you’ve been using to help you sell better?

Let us know in the comments.

The post AI Tools Amazon FBA Sellers Can Use Right Now appeared first on SellerMetrics.

The old adage that the “customer is always right” is making a strong comeback thanks to Amazon’s A10 algorithm. Amazon has never been shy about its generous return and refund policies, nor about applying its standards to 3rd party sellers. In fact, Amazon sellers that choose the Fulfillment by Amazon (FBA) service provided by the e-commerce platform enjoy many benefits, such as having Amazon handle logistics, customer service and returns, which lead to increased consumer trust and more sales. These benefits also come with a strict adherence to Amazon’s policies and Amazon doesn’t just listen to their customers, they tend to side with them on nearly every occasion. Now more than ever, as the A10 algorithm puts a high priority on Seller Authority, it’s still crucial for sellers, even FBA sellers, to prioritize their feedback management for several reasons.

Negative Feedback Affects Your Product Listing’s Rank

Amazon uses an algorithm popularly known as A10 that takes into account a myriad of information to determine the relevance and credibility of a seller’s listing. Negative feedback on a seller’s account is a strong signal to the algorithm that the listing may not be trustworthy or of high quality. According to Amazon’s released information about the changes between A9 and A10, and confirmed by data from multiple Amazon seller tools, the new A10 algorithm prioritizes the customers’ experience, and a seller’s feedback rating is a direct reflection of that.

When you receive negative feedback, it will lower your listing’s visibility, making it harder for potential customers to find and purchase your products. This can lead to a decrease in your sales and profit margin. In addition to hurting your listing’s rank, negative feedback damages your reputation in the Amazon marketplace and decreases the number of promotional opportunities you’ll have available in Seller Central. In addition to these new impacts driven by A10, potential customers have always seen negative feedback as a signal to choose to buy from a different seller instead.

In the past, FBA sellers were content to mostly ignore, or at best take a passive approach, to Negative Feedback management. After all, if Amazon is handling pick/pack, shipping, and customer service, wouldn’t they handle feedback management too? Unfortunately they don’t. Amazon does auto remove most of an FBA sellers’ negative feedback, at least when the feedback is blatantly about Amazon’s services. There is a limit, however, to an algorithm’s ability to recognize vague language. When negative feedback isn’t auto removed, your seller account and bottom line pay the price. With the way A10 works, it’s more important than ever that FBA sellers attempt to get rid of every negative feedback on their account.

Positive Feedback serves as a Form of Social Proof for Potential Buyers.

Potential buyers view positive feedback as a confirmation that their decision to buy is backed by a long history of other customers’ good experiences. It smoothes the conversion process. The more feedback you have, the more trust a casual browser will put into your products. It tells them that, “hey, others have bought from this seller and were happy with the result, chances are that if I buy their products, I will be too.” 

High feedback ratings boosts customer trust and confidence in your ability to provide a positive experience. By staying on top of your feedback, you are differentiating your business from competitors and therefore attracting more customers to your listings. The nature of seller authority is such that it rewards sellers that take action before their competitors do, but penalizes sellers that fail to take an action once their competitors have already done so.

A Good Feedback Rating Protects Your Account from Suspensions

Amazon’s business model prioritizes customer experience, and they do so because they want customers to come back and buy from the platform again and again. That’s why Amazon’s policies are quite stringent towards sellers, and sellers violating these terms may find their accounts flagged with warnings, issued suspensions, and eventually even banned permanently. From Amazon’s point of view, even a single negative experience can potentially cost Amazon thousands, if not hundreds of thousands, of dollars that the customer would have spent in their lifetime.

If you’ve ever unknowingly violated an Amazon policy, the quickest resolution is often afforded by raising an appeal. The appeal process, however, is opaque and depends a lot on the Seller Support team or other teams depending on the violation in question. Data shows that sellers with great seller feedback generally see shorter response times and have their issues resolved favorably more often than sellers with lower feedback scores. By maintaining high levels of positive seller feedback, FBA sellers essentially demonstrate to Amazon that they recognize the customer’s lifetime value. These sellers, in turn, are the kind of sellers that Amazon wants to have continued to operate on their platform.

Winning the Buy Box Increases Significantly with High Feedback Ratings.

The Buy Box is the prominent call-to-action (CTA) button or box on an Amazon product detail page. It allows a customer to quickly add an item to their cart or make a purchase with just one click. When multiple sellers offer the same product, the Buy Box rotates between them if all signals are the same, but winning the Buy Box more often is possible when one of the sellers differentiates themselves from the other. Winning the Buy Box more often is crucial for maximizing a sellers’ sales.

Using FBA will already give you a leg up on non-FBA listings when it comes to winning the Buy Box. Experienced sellers know, however, that a higher feedback score is a way to differentiate you from other FBA sellers and increase your chances of winning the Buy Box. The Buy Box algorithm is not straightforward, by any means. Data shows that it is primarily awarded on factors like offer price and the geographic location of the seller’s goods. However, when price is more or less equal, and geographic location isn’t a factor thanks to FBA, each seller’s feedback score and other customer service metrics have a prominent impact on Buy Box percentage.

If you use tools to monitor your Buy Box percentage, you’ll find that positive seller feedback is an essential factor that Amazon considers when determining which seller will win the Buy Box on listings that are hyper competitive, or listings where factors such as price and geographic location can’t play a strong role. When you have a high feedback score, it directly contributes to improving seller metrics that calculate your probability of winning the Buy Box.

Not Getting Trapped in the “Poor Customer Loop”

It’s a common customer service complaint wherein a customer will buy something that they didn’t properly read the product description on and then get an item that’s totally different from what they thought they ordered. Of course, this will result in negative feedback even though it’s not the seller’s fault that the customer failed to read the description and got an item they didn’t want. This is a common negative feedback on Amazon FBA sellers’ accounts because the automated algorithm doesn’t categorize such complaints as falling under fulfillment responsibilities.

Customers that pay attention to product details are also much more likely to pay attention to a sellers’ feedback score when shopping. They are more likely to buy from sellers with a high feedback score than from sellers with a low score. This means that if your negative feedback isn’t disputed and removed, you’re risking losing these detail oriented customers. At the same time, you’ll still get customers that don’t pay attention to details and are more likely to leave you negative feedback that isn’t your fault – resulting in a vicious loop of less satisfied customers but a higher chance of unsatisfied customers.

This loop is compounded by the fact that today’s Amazon customer is not the same as just 5 years ago. Data shows that an increasing number of shoppers differentiate between 3rd party sellers by reviewing the feedback score. Although these customers do not yet make up the majority of Amazon shoppers, their numbers are swelling each year thanks to more and more articles, videos, and even communications with Amazon Customer Support team members that encourage customers to pay attention to a seller’s feedback score. Don’t let your account fall into the “Poor Customer Loop” by making sure to address each and every negative feedback that you receive.

Better Feedback Ratings Equals Better and More Opportunities

In Animal Farm, George Orwell famously wrote “all animals are equal but some are more equal than others” and this is just as true in the Amazon marketplace as it is in government (be it animal run or human run). Not every seller gets the same opportunities, deals, and promotions offered through the platform. Invitations to feature items on Deals may be extended more frequently to sellers that Amazon thinks will offer the best customer experience. Lightning Deals, for example, are offered to sellers who have at least 5 feedback ratings per month and have an overall rating of at least 3.5 stars, but those are the minimum requirements. Amazon’s business model relies on customers coming back and buying on their site again and again, and they will offer better and more opportunities to sellers that contribute to that ethos.

Like with many elements of selling on Amazon, meeting the minimum requirements isn’t difficult. However, to be truly successful on the platform, the best sellers understand that their performance metrics must rise well above the minimum. With the new A10 algorithm in place, keeping your feedback score high won’t just impact back-end opportunities anymore, but directly help your listings rank higher as well. It is more important than ever, therefore, to take an active look at your feedback and make sure to take steps to improve your feedback score.

Conclusion: FBA Sellers Must Stay on Top of Seller Feedback

ust because Amazon takes care of warehousing, customer service, and logistics doesn’t mean that an Amazon FBA seller can afford to ignore feedback management. Getting feedback and listening to what your customers are saying can give you insights into customer satisfaction, product quality, and most importantly – help you maintain and build Seller Authority on Amazon. There are plenty of opportunities that open up for you when your seller account maintains high feedback ratings, and it all boils down to getting more sales and in turn, having higher profit margins.

The post Does an Amazon FBA Seller Need to Stay on Top of Seller Feedback? appeared first on SellerMetrics.

During this time, there are a lot of things that can happen to your inbound shipments. One of which is getting lost during transit. Aside from that, product units can also be misplaced or lost even after all boxes are properly received in the FC. 

Even though Amazon is a well-established company, they also make mistakes. Every day Amazon’s warehouses receive tons of packages and it is not surprising that some of them may be lost, damaged, or misplaced. If one of your packages is lost during shipment or items get lost in the FC operations, you can ask for a reimbursement.

What is an Amazon FBA Inventory Reimbursement Claim?

If your package is lost, damaged, or misplaced while in transit or when it was received in Amazon’s FC, you may be eligible for a reimbursement claim. There are different kinds of claims a seller may file and the process varies depending on where your item is damaged or lost during the fulfillment process.

Here are the different Amazon reimbursement claims.

• Shipment to Amazon – Items are damaged or lost while in transit to FCs.
• Fulfillment Center Operations – Items are damaged or lost by one of Amazon’s FCs or any facility that is operated by Amazon once they have received the items.
• FBA Customer Returns – Items that FBA customers returned were damaged or lost.
• Removals – This is for items that are damaged or lost by Amazon or their carrier while removing the seller’s inventory from an Amazon warehouse going to the seller’s return address.

To be eligible for a replacement or reimbursement it must be:

• The item should be sent via FBA when it was damaged or lost.
• The items you sent should match the quantities and description in your shipping plan.
• They must comply with FBA inventory requirements and product requirements and restrictions.
• The item is not damaged by the customer or is not defective.
• The product has no pending disposal request from you or from Amazon.
• Your selling account is in good status at the time you file a claim for damaged or lost items.

What is the FBA Inventory Reimbursement Policy for Shipment to Amazon?

If one or more of your packages are missing or damaged when you ship them to an Amazon warehouse, here’s Amazon’s reimbursement policy for Shipment to Amazon claims.

Before you submit a claim, make sure that your shipping plan tallies with the number of items and with the contents of the shipment. You also need to check if you haven’t been reimbursed for it before. 

Claim Window

Once you confirm that you are eligible for investigation, you can now file a claim. However, make sure that it is within the claim window. The claim window for shipment to Amazon claim is no later than nine months from the date the shipment delivery to Amazon FC or a third-party facility has been verified. If it is past the allowed window, you are no longer eligible for reimbursement.

How to Create a Case?

To check if you have items that were lost or damaged during transit going to an Amazon FC, you can go to Inventory, then Manage FBA Shipments. 

You can sort or filter it by created dates and search for closed or choose the closed one and sort it from new to old. 

Check if there are any differences from what you shipped to what was received by Amazon. You can focus on those with bigger differences.

For example, you shipped 390 units and Amazon only received 350, so there are 40 units missing from what you originally shipped to them. You can create a case for the missing 40 units. Here’s how to do it.

1. On the same shipping plan page, go to the Reconcile tab.
2. Gather all the necessary documents such as Bill of Lading, Invoice, and Proof of Delivery. You will only need the Bill of Lading if you don’t have a copy of the proof of delivery. 
3. Once all the documents are complete, upload the required documents and send this template. This template is for your reference only but you are still responsible for ensuring that you provide the right information and additional details if necessary.

“Please investigate this full summary below.

SKU Missing, Quantity 

SKU – 40

If the units are not found, please reimburse me for the above missing units.”

Once you’re done and have uploaded the necessary documents, click on Preview Request.

To get the SKU, go to Manage FBA Inventory and take the SKU for that ASIN that you shipped. So, it is best that you give Amazon the opportunity to locate the items and put them back in your stock. If they fail to find the missing units, they need to reimburse you. In my case, Amazon will reimburse you after a few days after their investigation is over.

Amazon may require other information for your claim and this includes the following:

Amazon Shipment ID – You can get this in your Shipping Queue.

Proof of Inventory Ownership – This can be a receipt from other sellers, an invoice from your supplier, or if you are the manufacturer it can be a signed packing slip. Any of the documents mentioned should have the date of purchase, quantity, and product names that match the damaged or lost items.

Tips for Successful Reimbursements

To make sure that you get your reimbursement successfully and on time here are some things to remember.

• Before filing a claim, make sure the shipment is already closed. You can’t file a claim if the shipment status is still open and check the tracking numbers if they are already delivered.
• Ensure that all necessary documents that you upload are complete. 
• Check first if Amazon had opened a case before creating a new one. This is to ensure that Amazon will not think you are trying to trick them.
• When sending an invoice to Amazon, make sure to blur or cover the prices, so they don’t see the real price of the items.
• When sending units to Amazon, make sure you double-check and don’t make any mistakes. For example, you shipped 20 cartons with 15 units each, that’s 300 units in total. Make sure you mark 300 and not 320. If you make a mistake, that’s not really good because if Amazon finds out that you are lying or is making too many mistakes, they might close and suspend your account.
• Remember not to abuse the refund system and only request reimbursement if you are sure that there are missing items. You don’t want Amazon to think that you are scamming them if there are really no missing items.
• When creating a case, ensure that it is still within the claim window, so you don’t waste your time and Amazon’s.

Conclusion

It is easy to create a case for Shipment to Amazon Claims, but you have to be very careful when filing. If you follow their process and their FBA inventory reimbursement policy and you’re sure that there are really missing items, then you should be fine. Remember the tips above for a higher chance of a successful reimbursement and avoid making any mistakes to prevent any issues, or worse, have your account suspended by Amazon!

Author Bio

About TOMER

I’m Tomer, owner of an Amazon FBA brand with experience in e-commerce for 14 years. My passion started when I was young and I’ve been programming since age 12. When I was 14, I opened my 1st online business which was a hosting company. At 16, I left school to pursue my dreams full time by working at a startup company until now where I have experience in e-commerce and marketing.In addition to my own success on Amazon, I also teach other sellers how to succeed on this platform through my website and Youtube channel Sourcing Monster, where I share videos about sourcing products from China and running successful online businesses.

The post How to Get Reimbursed When Amazon Loses Inbound FBA Inventory appeared first on SellerMetrics.

When it comes to expanding your store’s footprint, selling on the Amazon Europe marketplace is perfect. It offers automatic entry into the lucrative EU market and access to its expansive customer pool. Post-pandemic, online shoppers are still favoring marketplaces like Amazon, eBay and Etsy. With statistics showing a 75% increase in ecommerce shopping in 2021, naturally, the EU tax authorities introduced new reforms to simplify EU VAT procedures in July 2021. 

These reforms apply to those selling on Amazon EU! Remember, you’re selling products, which means you need to know the relevant regulations. Read on for a breakdown of the changes to EU VAT procedures!

What is the Amazon Europe VAT?

Amazon Sellers that do not sell on Amazon Europe may not be aware what the EU VAT is. The EU VAT stands for the European Union Value Added Tax. You can think of this as something similar to the sales tax you pay in the US. All Amazon EU Sellers need to have an EU VAT Registration number to sell at all! Amazon collects EU VAT tax fees on a monthly basis. Hence, keeping up with any changes in the EU VAT is absolutely essential. 

If you are planning to expand from Amazon US to Amazon Europe, you need to know this!

What’s included in the Amazon Europe VAT Reform?

Abolishment of Country-specific Distance Selling Thresholds

Country-specific thresholds no longer apply. This means EU and non-EU-based businesses holding stock in several EU countries and selling cross-border will charge VAT in the country where the customer is established from the first sale. Simply put, you will pay VAT tax according to where in the EU you officially established your business. 

On Amazon, you generally need to provide a local business address, so make sure you know the local tax regulations!

Introduction of OSS and IOSS

The OSS (One Stop Shop) Scheme, as an expansion of the previous Mini One Stop Shop (MOSS), allows companies to account for VAT in a single EU Member State registration, rather than registering in each EU location where they make B2C sales.  

OSS is split into two schemes: 

1. Union OSS: this scheme can be used by EU-based businesses to report VAT due on intra-EU sales of goods and services and by non-EU based businesses to report VAT due on physical goods only.  
2. Non-Union OSS: this scheme can be used by non-EU established businesses to report VAT due on B2C sales of services & digital goods only.

The IOSS (Import One Stop Shop) Scheme allows businesses, including online marketplaces, to report the import VAT due on their B2C sales of goods imported into the EU with a consignment value that does not exceed EUR 150. 

Abolishment of Low Value Consignment Relief

Previously goods with a value up to EUR 22 were exempt from VAT when imported into the EU. Now, VAT is due on all commercial goods being imported into the EU irrespective of their value. IOSS is designed to alleviate some administrative burdens that might be caused by this new legislation. By allowing businesses to report all the VAT due on these distance sales of goods under one registration and one monthly filing, the admin duties increase.

New marketplace VAT responsibilities

Marketplaces now have increased responsibility when collecting and reporting VAT from their EU consumers. Currently, marketplaces must fulfill this role on behalf of sellers in these scenarios: 

• Distance sales of goods imported into the EU with a value up to EUR 150
• Supply of goods to EU consumers when the goods are already located within the EU and the seller is based outside of the EU, irrespective of the value of the goods

If either of these conditions are met, the marketplace is considered the ‘deemed supplier’ of the goods. The marketplace will need to charge and collect VAT from the customer. Remember – holding stock in an EU member state where your business is not established will still trigger a VAT obligation for both EU and non-EU based businesses.

How do these changes affect non-EU sellers using a marketplace?

Is your business not based in the EU? Your VAT liabilities will be influenced by where your goods are located at the point of sale. It will also depend on the value of the consignments you send.

If you store goods inside an EU member state for sale via a marketplace

Do you store goods within an EU member state for sale through a marketplace? You will need to be VAT registered in this location as you are holding stock. For example, if you import stock to be held at a marketplace’s warehouse facility, you will need to register in the country where your goods will be stored.

If you store goods in multiple EU member states for sale via a marketplace

Are you using Amazon Pan-EU FBA or other marketplace warehousing and fulfilment services? You are required to have a VAT registration at each location that your stock is held. This may mean registering in all 6 destinations where Amazon has warehouses in the EU. However, for businesses established outside of the EU selling on a marketplace, the marketplace itself will be responsible to collect the VAT due on all sales between EU member states when your goods are in the EU at the point of sale. 

If you store goods outside of the EU and import in consignments below EUR 150

Are you a non-EU established business storing stock outside of the EU at point of sale via a marketplace? Do you import consignments to EU customers with a value that does not exceed EUR 150? Then, the marketplace will be considered the ‘deemed supplier’. This will mean that the marketplace assumes responsibility for charging and collecting VAT from the customer. 

The marketplace should supply you with an IOSS number to attach to your consignment(s) prior to shipping.

If you store goods outside of the EU and import in consignments exceeding EUR 150

Do you hold goods outside of the EU for sale through an online marketplace? Do you import consignments exceeding EUR 150? Then YOU will be responsible for charging and collecting VAT from the customer. Standard customs procedures will also apply now. You will need to appoint an Importer of Record who will be responsible for any customs duties or import charges.  

Conclusion

Remember, VAT rates differ across the EU so staying updated on the latest rates is important so you can apply the correct amount to each sale made to EU customers. You will also want to factor this in when pricing your items across different countries to maintain your profit margins. 

About the Author

SimplyVAT.com has a team of international VAT experts who can help you understand your VAT liabilities when selling through a marketplace. As comes with the territory, selling cross-border via a marketplace can be confusing so it’s always best to consult an expert and to have your compliance confirmed so you can sell confidently!

Get in touch with a member of their team today.

The post A Concise Guide to the Amazon Europe VAT Reform appeared first on SellerMetrics.

With one-third of businesses missing a shipment because they sold an item that wasn’t in stock, and average stock predictions hitting an accuracy rate of just 63%, something clearly needs to change.

So, how do you know when is the best possible time to replenish your stock?

Today, we’ll dive into how you can set the right inventory levels based on your supply chain lead times and product sales behavior, dig into the best ways to view minimum and maximum days of stock, and help you build sustainable stock levels that keep the revenue flowing.

Are you doing all the heavy lifting in your inventory management? Find out how Flieber makes it easy.

Why it pays to have the right inventory levels

In an ideal world, the day you replenish your inventory would be the same day you run out of stock. But if you’ve been in the real world of ecommerce for long, you know this is rarely the case.

To reach and maintain optimal stock levels, you need to keep a watchful eye on the two key levers that impact your stock replenishment strategy: inventory and sales.

For inventory restocking to be as profitable as possible, it’s important to replenish at exactly the right time — that means after the product is produced, makes its way through your supply chain and reaches your warehouse.

Replenish too early and you’re keeping your cash flow locked into unused inventory. Replenish too late and you’re putting your business at risk of lost sales due to stockouts.

A great way to protect your business against both stockouts and overstocks is to keep buffer stock in case you don’t receive your inventory by the forecasted stockout day.

Minimum and Maximum Days of Stock vs. set units: Which approach is best?

The way most retailers set their buffer stock is by either using a set number of days of stock, or a set number of units. When they hit that figure, their inventory management system will let them know it’s time to restock.

Sounds simple enough. So, why do so many retailers still go out of stock?

Because more often than not, inventory limits set in units can actually set you up to fail.

Why? Because sales velocity can change, fast. And when your inventory availability and sales pace aren’t aligned, it can leave you suddenly without stock and scrambling for solutions.

 Let’s take a closer look at the effect sales pace can have on inventory:

• You set a 100-unit cap on your inventory levels.

• Your sales jump from 10 to 20 units per day.

• The sudden change causes your days in stock to rapidly reduce to just 5 days, leaving you destined for a stockout.

• If your sales velocity increases further to 25 units daily and you want to keep 20 days of stock, you would have to restock at 500 items sold and have a buffer in place to stay protected.

Instead of taking this approach, some retailers will focus on minimum and maximum days of stock.

For example, if you set 15 stock days as your minimum and 60 days as your maximum, you might keep 45 days of buffer stock to maintain a healthy inventory level.

This approach can work well but unfortunately, many retailers only set a blanket limit of minimum and maximum days of stock across their entire product portfolio. And that’s a problem, because not all SKUs are stable and easy to forecast.

Why product predictability is the secret to stable inventory levels

Are your forecasts all over the place? Are you constantly having to increase your forecasts? Are interruptions with vessels and suppliers causing delays?

When setting minimum and maximum days of stock, most retailers fail to look at one key factor: product predictability.

The predictability of each product you offer is crucial to maintaining optimum inventory levels because it brings stability to both your supply chain and revenue. With a good grasp of your product predictability, you can invest in a smaller buffer and use that capital to grow and expand into other areas of the business.

In short, the more unpredictable your products, the more buffer you’ll need — and the less cash flow and revenue you’ll have at your disposal.

Not sure how to find your product predictability? You can figure out the level of predictability (or in many cases, unpredictability) by looking at two key areas:

• Predictability of sales
• Predictability of supply chain

This will give you a good idea of how easy or difficult it is to align your sales and inventory on a specific SKU. But it’s still only half the story.

Implement risk management strategies to avoid inventory headaches

We hate to say it, but when it comes to inventory there are a lot of sellers who opt for ease over accuracy.

But using inaccurate units, or operating with blanket min/max stock days across your portfolio, can quickly leave you over- or understocked.

The takeaway? Always measure in days, monitor product predictability, and tailor inventory levels to each product for greater accuracy and less risk.

No matter what approach you choose, there are still some variables that could affect stock replenishment. Here are a few pointers to remember:

• Keep your supplier’s Minimum Order Quantities (MOQs) in mind as these could affect how much you restock. Always negotiate and be willing to look around for better deals.

• Your cash availability coupled with MOQ requirements can also affect your ability to replenish stock. Ensure you have enough capital to buy upfront or negotiate with your supplier to secure favorable payment terms.

• Check your shipping costs to assess whether it’s worth slightly overstocking to take advantage of freight discounts.

A smarter way to get the best inventory levels for your store

Traditional inventory management tactics (think: spreadsheets, manual forecasts and applying general buying rules) may be enough to get you going — but they aren’t enough to keep your store efficient and profitable in today’s unpredictable and ultra-competitive market.

To set and keep the right inventory levels, you need a comprehensive strategy that gives you full inventory visibility and automates the manual work, so you can focus on other revenue-generating tasks.

That’s where Flieber comes in, integrating six key dimensions to make inventory optimization a breeze. Let’s take a closer look at each one:

Dimension #1: Accurate Data

The first step to improving inventory levels is to extract raw, accurate data from multiple sources in your supply chain (e.g., your manufacturers, sales channels and warehouses). This information forms the foundation for correct forecasts and decision making, so you want to take the time to get this step right.

While a category-based approach may feel like the easiest way of grouping your product data and setting your buffers, the reality is no two products ever perform identically. Sometimes a white shirt just won’t sell as well as a navy shirt, despite the fact that they’re in the same category. With Flieber, you can leverage AI to execute a clusterization approach that groups products by their sales patterns, before putting them into separate data clusters.

Dimension #2: Intelligence

The ideal inventory optimization platform will also act as a central command center to facilitate quick decision making.

With the right system, you make sure your stock data always reflects your products’ actual sales and supply chain predictability — allowing you to make more accurate forecasts. For example, Flieber allows users to change lead times or forecasts and will automatically adjust the results.

Dimension #3: Analysis

To understand your store’s unique inventory demands, you need a tool to help decipher the possible next steps.

This strategic move uses real-time data and scenario analysis predictions to boost your forecast accuracy so you can confidently make better decisions on when to replenish your stock.

Dimension #4: Decision

Once you’ve got the right sales, inventory and predictability data on your side — it’s time to make better decisions.

But don’t go it alone.

Flieber helps users decide which actions to take next, based on dynamic data that reflects what’s really happening with your sales and inventory. With a little help from machine learning, Flieber provides clear, actionable guidance, so users always know what to do next.

Dimension #5: Execution

You’ve got the right data and decided on a solid course. Now, it’s action time.

Your inventory optimization solution should step up and help you act with speed and precision by providing a centralized hub to act from. Flieber helps users book the right vessel for their current needs by providing information on the top service types and providers, explaining which would be most suitable and why.

Dimension #6: Automation

The final task for ultimate inventory optimization is to utilize AI for repetitive tasks, and get all that grunt work off your plate. Your inventory platform should allow you to set parameters to accelerate task completion, free up time and drive down admin costs.

With Flieber, the user decides to act on Flieber’s recommendation (e.g., a vessel suggestion), clicks the associated button and is taken to the chosen freight forwarder’s portal. Automations then kick in to book the slot based on pre-set rules. Simple.

Keep your inventory levels sharp year-round

As the ecommerce landscape becomes more complex and competitive, how you optimize your inventory levels matters.

Getting a firm grip on stock levels will give your business (and your supply chain) a big boost in efficiency — leaving you free to take on more opportunities.

But to get your inventory levels up to scratch, you’ll need to let go of manual stock management and static stock limits and reach for real inventory optimization.

That’s where the right system makes all the difference.

With an all-in-one inventory optimization tool, you get clarity, peace of mind, and full supply chain visibility so that you can scale without limits.

Ready to uplevel your inventory strategy? Find out how Flieber’s transformative inventory optimization tool raises the bar.

About the author

Fabricio Miranda

Fabricio Miranda is the co-founder and CEO of Flieber. A serial entrepreneur, he has founded or joined as early stage partner seven companies in both Brazil and the United States. Since 2016, he has been fully dedicated to the online retail segment, where he has co-founded four companies, three of them in the technology space.

LinkedIn: https://www.linkedin.com/in/fabriciomiranda

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Inventory management refers to the process that your inventory goes through from procurement to shipment. With the right stock handling strategy, you can keep track of the items in your inventory, leverage your storage facility usage, and meet the demands of your customers without any issues.

Today, we’ll be talking about 7 tips that can make managing your amazon inventory much more efficient. Let’s get started.

The Benefits of Inventory Management

Proper inventory management is the cornerstone of every successful Amazon store. Taking control of your Amazon inventory management is important because it allows you to:

• Attract customers and continuously make sales. Proper inventory management is the key to having happy customers. If you are always able to meet the demands of your customers, they’ll keep coming back to your store. They’re also less likely to go to your competitors just to purchase a product that is similar to yours.
• Reduce some overhead costs. While your product stock is one of your most important assets as a business owner, it can also be a liability. Having too much inventory can incur added storage costs especially if you need to rent a storage facility.
• Improve inventory planning. When you know what products you have on hand, you can avoid overstocking on items that may not be selling well.
• Avoid spoilage. If you’re selling food products, supplements, cosmetics, and other products with a sell-by or an expiration day, proper inventory management can help you avoid product spoilage. Remember that if you don’t sell items like these before they expire, your initial investment will end up going to waste. By tracking the items you have on hand, you can easily run promotions or offer discounts that will help you dispatch stock that may be spoiling soon.
• Improve the accuracy of your order fulfillment. Inventory management is more than just about knowing what product stock you have on hand. It’s also about ensuring that you have an efficient organizational control strategy going on. By properly labeling your items or using SKUs, you can fulfill orders accurately and avoid unnecessary returns while keeping your customers happy.

Tips for Managing Your Amazon Inventory

Staying on top of your Amazon inventory requires careful planning. Here are some of the best ways to efficiently implement a stock handling strategy for your Amazon business:

1. Use an Inventory Management Software

Manually tracking your inventory can be prone to errors that are costly to rectify down the line. Instead of relying on spreadsheets and documents alone, use inventory management software to improve your efficiency and accuracy.

The easiest route you can take is to use Amazon’s inventory management system that’s accessible through Seller Central. Here, you can keep track of your inventory levels and purchasing needs. It can also track your sales and inventory trends. This can help you in making sound purchasing decisions for when you need to update your inventory.

Of course, you can also use other inventory management software. At the minimum, the tool you are going to use should be able to:

• Make recommendations on refilling stocks
• Integrate with all your online sales channels
• Track different product types, quantities, and dimensions
• Tell you the number of days your products have been stored in the warehouse

2. Set Inventory Minimums

An inventory minimum is the minimum quantity of a particular item of material that must be kept at all times. This is a safe level of inventory that you need to maintain to ensure that you don’t run out of stock while your supplier is preparing to send more product to you.

3. Maintain a Good Working Relationship with Your Suppliers

Reliable suppliers are essential to your business’s growth so when you find one that you trust, be sure to build a good working relationship with them. 

When you build a rapport with suppliers, you can gain better value for the business by getting dedicated service, preferential pricing, and special terms. This can all come in handy when you need to restock items from your inventory ASAP or when you want to expand your product line.

4. Understand Your Inventory Turnover Rate

Your inventory turnover rate tells you how fast you sell your products on Amazon. With this knowledge, you can determine how much stock you need to maintain your inventory minimum in between inventory shipments.

You can use a forecasting tool like Amazon Seller Coach on the Seller Central dashboard. It can help you track sales against your available stock. It can also recommend the unit quantities you need to fill orders over a specific timeframe.

5. Understand Your Supplier Lead Time

Supplier lead time is another crucial aspect of inventory management that you need to fully understand. This is the amount of time that goes between the time your supplier receives your order, the time they ship it out, and the time you receive it in your warehouse.

By understanding the nuances involved in sourcing, receiving, and storing the products for your Amazon inventory, you can stay on top of your inventory levels, avoid ordering restocks too late, and prevent deadstock.

6. Be on the Lookout for Seasonal Sales Fluctuations Inventory Turnover Rate

Planning for seasonal demand can save you a lot of time when holiday shopping time rolls around. During certain times of the year, customer demand peaks along with supplier turn-around times. So it’s crucial to know when items in your inventory are fast-moving so you can keep up with demand during these periods while also giving your suppliers enough time to fulfill your orders.

7. Use Promos and Sales to Your Advantage

Running promotions and offering discounts is a great way to liquidate aging inventory, avoid spoilage, and prevent unnecessary storage fees. If some of your products haven’t sold in over three months, you may want to run a special promo to free up some warehouse space and to move inventory.

However, you should be strategic with your sales and promos too to avoid running into inventory issues. Set a threshold for a specific number of promoted items in your inventory. You can remove the promotion once you hit that number and then sell the remaining stock for the regular price so you don’t run out of stock completely.

On the other hand, if you plan to sell out a specific item completely, set a threshold amount that covers four hours of promotional sales. This gives you enough time to cover orders that come in as Amazon processes the removal of the promotion.

Conclusion

Managing your Amazon inventory well is crucial but it isn’t always easy. You need to have a clear understanding of the nuances involved in proper stock handling so you can keep up with demand and maintain a happy and loyal customer base.

Are you looking for more tips on managing your Amazon business? Check out the FreeUp blog regularly where we publish business tips and more.

About the Author

Anby Alcomendas is a writer, proofreader, editor, and researcher. She helps business owners target and convert the right customers through content creation and refinement. When she’s not busy creating content, she turns to art for solace.

FreeUp is the #1 solution to finding & hiring pre-vetted freelancers online, we recruit and interview hundreds of freelancers every week, only allowing the top 1% into the network.

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Ever wondered why you’re not able to increase your conversion rates on Amazon?  Your competitors are continuously growing, while you seem to be stuck on the sales ladder. You’ve followed most Amazon SEO practices, but the results are still not where you would like them to be. There is something missing from your optimization strategy. Something your competitors are doing, but you’re not. Well, have you checked whether your Amazon listing is optimized for mobile? 

With the growing use of mobile devices for online shopping, it is more important than ever to cater to mobile customers. 

But wait. Don’t get sucked into FOMO yet. We’re here to help!

In this guide, you’ll learn about all things Amazon mobile SEO – from its importance to best practices and tips to help you succeed. 

Without further ado, let’s begin!

Amazon Mobile Optimization – Quick Tips

In a hurry? Here are some quick tips to optimize your Amazon listing for mobile:

1. Make the most of the first 80 characters of your listing title
2. Use portrait shots for listing images
3. Explain the key benefits of your product in the first 400 characters when writing the bullet points
4. Standard Four Image & Text modules work best for A+ content on mobile
5. Condense the main points of your product description within the first 200 characters

Got time? Then read on, because the in-depth tips are going to help you even more!

Why Mobile SEO Matters for Amazon

Big Traffic Avenue

Mobile is a huge traffic source. Research shows that more than half of all internet shopping traffic comes from mobile.

Think about it.

Mobile devices have become an essential part of our lives, providing ultimate convenience. We carry them with us wherever we go. It’s only natural that they are involved in everything online too, especially when finding information about a product or service in a jiffy.

Multiple studies show that people use their mobile phones even in-store to look up for product reviews and features and to compare prices before approaching a store staff. That’s crazy!

More Sales

Where there’s traffic, there are bound to be sales.

79% of smartphone users have bought a product online using their mobile devices in the last six months. The average order value of purchases made through mobile equaled 134.39 dollars in the US in the last quarter.

So, is mobile SEO necessary for Amazon? You bet it is!

Like all shopping giants, Amazon too focuses on increased mobile usability. It caught on to the significance of mobile devices back in 2011 when it released its shopping app. Ten years later, it dominates the market among all other mobile shopping apps.

As an Amazon seller, you should always focus on boosting your customers’ user experience. A significant chunk of Amazon customers come from mobile, which means you need to ensure that your listing is suitably designed and optimized for them.

When you optimize for mobile, you boost user experience. This increases your conversions and ultimately sales. Interestingly, if you have more sales, you generate more profit, and you can spend more money on optimizing your listing. Talk about a flywheel. 

To help you with budgeting your marketing expenses, here is a free Amazon profit calculator for you as a bonus!

How to Optimize Your Amazon Listing for Mobile

When it comes to Amazon, both desktop and mobile offer different layouts. What you may see on a desktop computer, might appear totally different on a mobile device. 

Therefore, before starting with your optimization activities, it’s important to know and understand these differences.

For example, when on desktop, you’ll notice that the listing title shows at the top, the main image right below it, and the bullet points next to the main image. Product description and A+ content are displayed after the bullet points. On mobile, however, you have A+ and descriptions showing up before bullet points.

Remember: Amazon is always testing different displays for mobile. And so, the above observations are not always constant.

Once you’ve got a good grasp on the layouts, focus on creating a specific strategy to make your listing mobile-friendly.

1. Focus on the First 80 Characters of Your Title Listing

When scrolling through the search results page, the title is the first bit of text people see on mobile about your product. It must, therefore, be crafted to perfection. 

Amazon allows up to 200 characters for titles for most categories but the best practice is to keep them under 130 characters. However, on mobile devices, customers only see the first 80 characters of your listing title, so make sure to make those count.

These 80 characters should have your main keyword, pack size, and unique selling proposition. Then you should follow them with the other relevant and high frequency secondary keywords (not more than two), with some extra detail.

This approach not only helps your buyer understand your product but also keeps your title SEO optimized.

Drill: Take out the first 80 characters of your title and think, will this be enough to convert the buyer? If yes, then congratulations, the title is optimized. If not, change and reword it until you achieve the feat. 

2. Portrait Shots Work Best for Mobile 

The best listings have powerful images that catch attention at one glance. They evoke an emotional response in your customers and help them visualize the solution to their problem, increasing your chances of making a sale tenfold. 

If you can optimize your product listing images for mobile, you can slay on Amazon.

We recommend using portrait shots for your images. Cellphones have a portrait orientation by default. Incorporating these will thus make your images look natural on mobile. Furthermore, they help fill up the white space much more effectively compared to landscape shots.

Pro Tip: Use high-quality photographs and greater length proportions to ensure they don’t get pixelated once you zoom in on them and fill up the screen in a visually appealing manner. Ideally, the smaller side of your picture should be more than 1200 pixels.

3. 400 is the Golden Number for Bullet Points 

Amazon is all about adopting a minimalist approach on mobile. This is true in the case of bullet points too.

Users can only view the first 400 characters of your bullet points. Therefore, you should try to include the most essential and appealing information first to grab their interest. 

The starting bullet points should talk about the main benefits of your product. Don’t go into much detail though. In the following ones, you can cover features explaining what makes your product standout from the competitors. However, avoid making false claims. Use keywords naturally to avoid stuffing.

Pro Tip: Focus on persuasive desire optimization and play around with the capitalization of main points.

4. Four-Panel Module Designs Are Excellent for Mobile A+ Content

A+ content is a great tool to tell your brand story, convey how your product solves the buyer’s pain points, and appeal to your customers visually. It transforms your listing, especially when viewed on mobile.

However, most A+ modules do not precisely fit on your phones, leaving too much white space. This is why it’s recommended to integrate the 4-panel module in your A+ Content design.

Amazon takes the four images and puts them on top of each other, which makes your listing look meaty and great when scrolling on mobile. The module makes good use of the space and delivers content in an effective way, providing wins all around.

Pro Tip: Keep your pictures clear, use vivid color schemes, communicate without raising questions, and avoid using excessive text.

5. Descriptions Get Truncated After 200 Characters on Mobile

The description is an important part of your Amazon listing. It should be detailed and compel visitors to add your product to their shopping cart. 

Amazon only shows the first 200 characters of a product description on mobile. Make sure to add a call-to-action within the defined character limit. 

Avoid repeating information mentioned in other parts of your listing. Not only does that look redundant, but it also takes up precious space that can instead be used to add more information about your product and brand to better resonate with your audience. 

Also, keep in mind that descriptions don’t have many formatting options. So, break up your clumped text into short paragraphs with space (or the <br> tag) to make the content easy to read.

Go Mobile and Watch Your Amazon Sales Grow Exponentially!

To sum up, make sure your Amazon listing is clear, concise, appealing, and straight to the point. Cut the fluff and focus on the most critical benefits and features to pull in your mobile audience. 

After reading this guide, we hope that you’ll successfully be able to come up with a strategy to tailor your listing for mobile devices and win at Amazon. Good luck!

About the Author

ZonGuru is an all-in-one Amazon toolkit that helps private label sellers with product research, niche evaluation, competition analysis, listing optimization, inventory tracking, customer review acquisition, and running day-to-day operations of their Amazon business. Our tools bring you the most accurate data from across ten Amazon marketplaces, including the US, Canada, Mexico, UK, Italy, France, Spain, Australia, Germany, and India. We make selling on Amazon easier.

This article was written by Hammad, a marketer by trade, a writer at-heart, and an Amazon evangelist around-the-clock, Hammad lives and breathes the world of the smiling A. He can often be found discussing the ins and outs of the marketplace across the web. In the very rare instances when he is not busy educating the audiences, he likes to sit down and have a good me-time watching the latest football action on his big TV screen.

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