29 March 2023
Amazon Seller Central vs Vendor Central: Which is Better for Your Business?
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Ever wondered why you’re not able to increase your conversion rates on Amazon? Your competitors are continuously growing, while you seem to be stuck on the sales ladder. You’ve followed most Amazon SEO practices, but the results are still not where you would like them to be. There is something missing from your optimization strategy. Something your competitors are doing, but you’re not. Well, have you checked whether your Amazon listing is optimized for mobile?
With the growing use of mobile devices for online shopping, it is more important than ever to cater to mobile customers.
But wait. Don’t get sucked into FOMO yet. We’re here to help!
In this guide, you’ll learn about all things Amazon mobile SEO – from its importance to best practices and tips to help you succeed.
Without further ado, let’s begin!
In a hurry? Here are some quick tips to optimize your Amazon listing for mobile:
Got time? Then read on, because the in-depth tips are going to help you even more!
Mobile is a huge traffic source. Research shows that more than half of all internet shopping traffic comes from mobile.
Think about it.
Mobile devices have become an essential part of our lives, providing ultimate convenience. We carry them with us wherever we go. It’s only natural that they are involved in everything online too, especially when finding information about a product or service in a jiffy.
Multiple studies show that people use their mobile phones even in-store to look up for product reviews and features and to compare prices before approaching a store staff. That’s crazy!
Where there’s traffic, there are bound to be sales.
79% of smartphone users have bought a product online using their mobile devices in the last six months. The average order value of purchases made through mobile equaled 134.39 dollars in the US in the last quarter.
So, is mobile SEO necessary for Amazon? You bet it is!
Like all shopping giants, Amazon too focuses on increased mobile usability. It caught on to the significance of mobile devices back in 2011 when it released its shopping app. Ten years later, it dominates the market among all other mobile shopping apps.
As an Amazon seller, you should always focus on boosting your customers’ user experience. A significant chunk of Amazon customers come from mobile, which means you need to ensure that your listing is suitably designed and optimized for them.
When you optimize for mobile, you boost user experience. This increases your conversions and ultimately sales. Interestingly, if you have more sales, you generate more profit, and you can spend more money on optimizing your listing. Talk about a flywheel.
To help you with budgeting your marketing expenses, here is a free Amazon profit calculator for you as a bonus!
When it comes to Amazon, both desktop and mobile offer different layouts. What you may see on a desktop computer, might appear totally different on a mobile device.
Therefore, before starting with your optimization activities, it’s important to know and understand these differences.
For example, when on desktop, you’ll notice that the listing title shows at the top, the main image right below it, and the bullet points next to the main image. Product description and A+ content are displayed after the bullet points. On mobile, however, you have A+ and descriptions showing up before bullet points.
Remember: Amazon is always testing different displays for mobile. And so, the above observations are not always constant.
Once you’ve got a good grasp on the layouts, focus on creating a specific strategy to make your listing mobile-friendly.
When scrolling through the search results page, the title is the first bit of text people see on mobile about your product. It must, therefore, be crafted to perfection.
Amazon allows up to 200 characters for titles for most categories but the best practice is to keep them under 130 characters. However, on mobile devices, customers only see the first 80 characters of your listing title, so make sure to make those count.
These 80 characters should have your main keyword, pack size, and unique selling proposition. Then you should follow them with the other relevant and high frequency secondary keywords (not more than two), with some extra detail.
This approach not only helps your buyer understand your product but also keeps your title SEO optimized.
Drill: Take out the first 80 characters of your title and think, will this be enough to convert the buyer? If yes, then congratulations, the title is optimized. If not, change and reword it until you achieve the feat.
The best listings have powerful images that catch attention at one glance. They evoke an emotional response in your customers and help them visualize the solution to their problem, increasing your chances of making a sale tenfold.
If you can optimize your product listing images for mobile, you can slay on Amazon.
We recommend using portrait shots for your images. Cellphones have a portrait orientation by default. Incorporating these will thus make your images look natural on mobile. Furthermore, they help fill up the white space much more effectively compared to landscape shots.
Pro Tip: Use high-quality photographs and greater length proportions to ensure they don’t get pixelated once you zoom in on them and fill up the screen in a visually appealing manner. Ideally, the smaller side of your picture should be more than 1200 pixels.
Amazon is all about adopting a minimalist approach on mobile. This is true in the case of bullet points too.
Users can only view the first 400 characters of your bullet points. Therefore, you should try to include the most essential and appealing information first to grab their interest.
The starting bullet points should talk about the main benefits of your product. Don’t go into much detail though. In the following ones, you can cover features explaining what makes your product standout from the competitors. However, avoid making false claims. Use keywords naturally to avoid stuffing.
Pro Tip: Focus on persuasive desire optimization and play around with the capitalization of main points.
A+ content is a great tool to tell your brand story, convey how your product solves the buyer’s pain points, and appeal to your customers visually. It transforms your listing, especially when viewed on mobile.
However, most A+ modules do not precisely fit on your phones, leaving too much white space. This is why it’s recommended to integrate the 4-panel module in your A+ Content design.
Amazon takes the four images and puts them on top of each other, which makes your listing look meaty and great when scrolling on mobile. The module makes good use of the space and delivers content in an effective way, providing wins all around.
Pro Tip: Keep your pictures clear, use vivid color schemes, communicate without raising questions, and avoid using excessive text.
The description is an important part of your Amazon listing. It should be detailed and compel visitors to add your product to their shopping cart.
Amazon only shows the first 200 characters of a product description on mobile. Make sure to add a call-to-action within the defined character limit.
Avoid repeating information mentioned in other parts of your listing. Not only does that look redundant, but it also takes up precious space that can instead be used to add more information about your product and brand to better resonate with your audience.
Also, keep in mind that descriptions don’t have many formatting options. So, break up your clumped text into short paragraphs with space (or the <br> tag) to make the content easy to read.
To sum up, make sure your Amazon listing is clear, concise, appealing, and straight to the point. Cut the fluff and focus on the most critical benefits and features to pull in your mobile audience.
After reading this guide, we hope that you’ll successfully be able to come up with a strategy to tailor your listing for mobile devices and win at Amazon. Good luck!
ZonGuru is an all-in-one Amazon toolkit that helps private label sellers with product research, niche evaluation, competition analysis, listing optimization, inventory tracking, customer review acquisition, and running day-to-day operations of their Amazon business. Our tools bring you the most accurate data from across ten Amazon marketplaces, including the US, Canada, Mexico, UK, Italy, France, Spain, Australia, Germany, and India. We make selling on Amazon easier.
This article was written by Hammad, a marketer by trade, a writer at-heart, and an Amazon evangelist around-the-clock, Hammad lives and breathes the world of the smiling A. He can often be found discussing the ins and outs of the marketplace across the web. In the very rare instances when he is not busy educating the audiences, he likes to sit down and have a good me-time watching the latest football action on his big TV screen.
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