A Quick Guide to Amazon Sponsored Brand Video Campaign Creation

Guest Contributor 21 December 2021

Sponsored Brands Video Ads are a new way for businesses to grow their Amazon presence and increase sales. 

So, what are Sponsored Brands? They’re ads that you can create on your own, using Amazon’s tools. This blog post will discuss setting up an Amazon video ad campaign from start to finish.

We’ll also go over some guidelines for creating successful videos, showing them as sponsored brands in customers’ search results. You don’t want your customers searching for products without seeing your ads, so let’s start the campaign creation process!

How To Create Sponsored Video Ads On Amazon

If you want to gain attention from Amazon shoppers, you have to make sponsored video ads on Amazon. But how do you create them? Here’s an Amazon Sponsored Brand Video campaign tutorial that simplifies the creation process.

1. Confirm Your Ad Meets Amazon Video Requirements.

There are a few to note, but they’re all reasonably standard formats that your video editor should know. Double-check that your video meets requirements, otherwise, Amazon can reject your ad, and your team must spend more time editing the video ad.

Ensure that all your content meets these guidelines:

Amazon Sponsored Brand Video Specs

  • File Format: MP4 Or MOV
  • Video Duration: Between 6 & 30 Seconds
  • File Size: 500MB Or Less
  • File Resolution: 3840 x 2160px, 1920 x 1080px, Or 1280 x 720px
  • Display Aspect Ratio: 16:9
  • Minimum Audio Bitrate: 96KBPS

Here’s an image showing Amazon’s video and audio specifications:

Simple enough! Now it’s time to create the Sponsored Video Ads campaign, so go ahead and log in to your Seller Central account. Afterward, we’ll begin the campaign creation process.

2. Create Your Video Ad On Amazon [How To]

From Seller Central, navigate to the “Advertising” tab, click “Campaign Manager,” and finally, “Create Campaign.”

Now, click the Sponsored Brands “Video” campaign option.

Next, locate the product you’re creating an ad for by selecting it from the “New Product List Page.”

Afterward, click “Add” to upload your video file.

You can even preview it in the product panel on the right. Neat, huh?

After uploading your product video, it’s time to select keywords and choose a bidding structure.

And the final step is to submit your ad for review from Amazon. Amazon will approve or deny your video in ten minutes to a few hours.

If they support your ad, congratulations! However, if they reject your video ad, you’ll need to move on to step three.

But don’t worry, it’s not tedious! We’ll teach you how to have Amazon approve your rejected ad in the upcoming section.

>> TAKE THE SUCCESS QUIZ: This 2-Minute Quiz Accurately Predicts Whether Your Brand Has What It Takes To Succeed On Amazon Today

3. Resolve Amazon Brand Ad Rejections

Sometimes, Amazon rejects video ads for breaking policies. Thus, it’s essential to know the best practices for Amazon Brand Video Ad campaign creation.

Before you create and build out a campaign for your products, you’ll want to review all your video content for the following:

Does It Educate, Inform, And Demonstrate To Its Audience?

Your video ad should do all three of these things. Ensure that your brand is the focus of your ad and highlights the best features of your product.

Does The Video Ad Tell A Story?

Your customers want to feel like they’re getting an interesting, valuable story in their sponsored brand videos.

If your video feels commercial or like a sales pitch, Amazon may not approve it. Ensure that all product demonstrations are helpful and easy to follow.

Finally, make sure that you’re not trying to sell or promote products in a way that Amazon disapproves of.

Creating an Amazon Sponsored Brand Video campaign can seem daunting at first, but you can do it! Follow this Amazon Sponsored Brands Video campaign tutorial to make the process simple.

Does It Follow Sponsored Brands Video Guidelines?

When you violate any of Amazon’s advertising policies, it can result in ad rejection.

Make the necessary changes and upload the corrected version for approval if this happens. Amazon is usually quick to approve ads that follow their guidelines.

Common rejection reasons include:

  • Uploading a blurry or poor-quality video.
  • Adding customer reviews. (Keep reviews out of your ads!)
  • Including promotional discounts or savings.
  • Text within the video is illegible.
  • Poor audio quality.
  • High-pressure sales tactics.
  • Including Amazon trademarks within your video.
  • Distracting sounds or images.

But don’t worry if you can’t figure out exactly what’s wrong with your video.

Amazon will explain precisely why they’re not approving your ad so that you can correct it quickly! And if you want to guarantee your videos meet quality standards, here are a few tips that’ll help!

Amazon Sponsored Brands Video Creation Guidelines

Now that you know how to create one video ad let’s discuss five best practices for Amazon Sponsored Brand Video campaign creation.

  1. Create A Focused Brand Video Message To Customers
  2. Know Your Audience & Your Goals
  3. Add Your Branding & A Call-To-Action
  4. Include Easy-To-Read Closed Captions
  5. Localize Your Video Ads

Let’s discuss each of these guidelines and explain how they will improve your brand’s sales.

Create a Focused Brand Video Message To Customers

Before creating your Amazon Sponsored Brand Video, make sure you know what message you want to communicate. Ask yourself these questions:

  • What is the single biggest thing about your brand?
  • What makes it unique and compelling for your target audience?
  • How will this video help customers solve their problems or buy more of your product than they initially planned?

Once you know the answers to these questions, make sure that your video communicates them.

Don’t try to cram too much information into a short video or use confusing language – keep it simple and focused on what makes your brand great.

If you can nail this message, your customers will be more likely to remember your brand after watching the ad. And if they remember your brand, they’re far more likely to purchase from you in the future.

Know Your Audience & Your Goals

Before creating a video ad for the Amazon Sponsored Brands Video campaign, make sure that you know exactly who it’s targeting and what kind of result you want! The answers to these questions will affect how you create video ads.

  • What is their age?
  • What are their interests?
  • What are they likely to purchase on Amazon at this moment in time?

You should also determine how you want customers to respond after watching your video ad.

Do you want them to click a link and go check out your website, or do you want them to add more of your product into their shopping cart right then and there?

Once you know these things, determine how often your customers will watch Amazon Sponsored Brands Video ads.

  • What day of the week and time frame will catch their attention?
  • What is it about this type of ad that makes them respond well towards it at certain times but poorly during other times?

If you can answer these questions clearly, you’ll be able to create Amazon Sponsored Brands Video ads that are more likely to achieve the results you desire.

Add Your Branding & A Call-To-Action

When creating your video ad, make sure that you add branding for your company and the product you’re advertising.

In Amazon Video Ads, you can add text or images on screen throughout the entire video. And don’t forget to add a clear call-to-action (CTA) at the end of your ad!

Your product’s CTA should tell customers what you want them to do after watching the video – for example, to purchase your product from Amazon.

If you can nail both branding and CTA placement, your Amazon Sponsored Brands Video ad is more likely to succeed.

Include Easy-To-Read Closed Captions

Don’t forget about the small but important details of closed captions! Make sure that you add these in for any Amazon Sponsored Brand Video ads targeting non-English speaking audiences.

Generally, it’s a best practice to add CCs to every video. Use them whenever there’s dialogue to ensure that all customers can understand your message. If there’s no speaking in your videos, use text headings and music to fill the space.

Localize Your Video Ads

If you know which countries or regions are more likely to buy from you, it’s a good idea to create Amazon Sponsored Brands Video ads for those specific locations!

You should also check if any cultural sensitivities exist – for example, is your brand name offensive in other languages?

What about your CTA – should you translate this as well, or is it better to leave it as-is?

Before creating Amazon Sponsored Brands Video ads for different locations and audiences, make sure to do some research first. You can’t afford to lose sales because of a small oversight!

In Conclusion

As you’re creating video ad campaigns, these techniques will help you create a cohesive brand that customers love! And if you follow the guidelines above, Amazon will likely approve your video campaigns so that you can sell more products.

Would you like to improve your Amazon Sponsored Brand Video Ad campaigns? If so, Sunken Stone can help!

Sunken Stone is a top-tier, performance-based Amazon marketing agency that provides turnkey management services for growing eCommerce brands. Tap into our Amazon PPC Management services to take your brand to the next level today!

>> TAKE THE SUCCESS QUIZ: This 2-Minute Quiz Accurately Predicts Whether Your Brand Has What It Takes To Succeed On Amazon Today

Frequently Asked Questions:

Where are sponsored brands video ads shown?

You’ll find Sponsored Brands Video Ads on search results pages and within product pages. 

What is SBV Amazon?

Originally, only certain advertisers could create video ads on Amazon. With the introduction of the SBV, or Sponsored Brand Video program, any brand on Amazon can create video ads.

How do I create an Amazon video campaign?

You can create ads in your Amazon Seller Central account under the advertising tab.

How long can Amazon video ads be?

Videos can be anywhere from 6 seconds to 30 seconds in length.

If you have questions or insights to share, please feel free to post them via the comments section. Please also consider joining our Facebook Group where we discuss any questions you may have about running an Amazon business.

We are SellerMetrics, our Amazon PPC Software helps Amazon sellers, brands, KDP Authors and agencies navigate Amazon Advertising PPC via bid automation, bulk manual bid changes, and analytics.




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