8 min read By Rick Wong  Updated May 26, 2026

Amazon PPC advertising has come a long way over the years. It was at one point only available on Amazon.com, and there was only Sponsored Product available. Ahh, the good ol’ days!

Fast forward today, we have 14 different marketplaces where Amazon PPC is supported and three different Amazon PPC Ad types (Sponsored Product/Sponsored Brands/Sponsored Display) plus Amazon DSP. With much slew of new features and marketplace using Amazon PPC, sellers are always looking for Amazon PPC software that can save them both time and money. Therefore, it is important that Amazon sellers find the right software for them to scale their business without scaling costs.

What is the right Amazon PPC software for one situation might not be right for the other, so to examine the best Amazon PPC software we will get into the details and evaluate each software based on the following criteria and features:

Reviewed Features

Reporting and Analytics

Report on the performance of your Amazon PPC advertising by Campaign, Adgroup, and Targets.

Bid Automation

Able to automatically adjust bids for keywords and PAT based on a user define ACoS or RoAS.

Search Term and Negative Search Term Harvesting

Can trigger a list of search terms or ASINs based on user-defined rules. To be added as a new target or a negative to the Amazon advertising account campaign/ad group either automatically or pushed by the user via the software.

Manual Bulk Optimization

Able to make manual bulk changes to either the bid or status in an efficient way.

Dayparting

A function that can turn off and on a campaign based on user-define time of day and day of the week.

Supported Marketplaces

Able to support the numerous marketplaces that are available on the Amazon advertising platform.

Supported Ad Types (SP/SBV/SB/SD)

Does the automation or manual optimization functions support all of the Amazon ad types and their corresponding target types?

Ease of Use

Initial UI/UX experience as well potential learning curve of onboarding the Amazon PPC Software.

Price

What is the pricing structure? Does it charge by % of ad spend or on a per account/marketplace basis? Is the structure transparent?

Hero Feature

Features and functions that are unique and innovative in the Amazon PPC software market.

A note on AI Powered Amazon PPC Software

Before we begin the reviews, I do want to address the use of AI/ML in the Amazon PPC space.

I do have a bit of a background in data analytics. This experience does give me some insight into the AI/Machine Learning field. I probably don’t have the ability to build a model from scratch, though most use AWS Sagewaver and Google Tensorflow anyways, I do know enough about the limitations of these models.

I want to write this section because it seems like AI/Machine Learning feature is all the rage. With some Amazon PPC software marketing this heavily as their key features. The basic premise of all AI/ML models is garbage in and garbage out, this phrase basically means that the predictive ability of the AI/ML models is hugely dependent on the data is coming in.

It is also not only the quality of the data but also the quantity of the data. AI/ML models require large amounts of data to find patterns that humans cannot find. Thus, low quantity of data is a fundamental issue as to why AI-Powered Amazon PPC software is not as effective as they appear if you are a new client with any Amazon PPC software, the vendor is limited to see only 60 days of Amazon advertising data from your account, and that is not even nearly enough data.

So how much data is enough?

So how much data is enough? Well, there is never enough data, but if I were to say at what point AI/ML models can start making an accurate suggestion for Amazon PPC I would say it would be a year worth of data. This would give the model a full set of seasonal patterns for your product. Basically, you would have to be a client of this software for 12 months before being confident in their Amazon PPC software’s bid suggestions.

I do hear the counterargument that these AI/ML Amazon PPC software companies can use loads of data from their existing clients. This is a flawed argument because of the lack of conformal data, as each client is selling products that have a different price range and patterns. So using existing data as a predictive reference to a new client with a different product is extremely low. This is why AI/ML applied well to situations with data conformity and large data sets, an example I could think of is fraud detection.

Also need to mention, that I have found some Amazon PPC software tools that have marketed themselves as AI/ML learning. But upon closer inspection, I am quite certain they are not. Not going to name them, but buyer beware.

How to Choose the Right Amazon PPC Software for Your Business Stage

There are so many Amazon PPC tools out there and different ones will be ideal given the size of your FBA business, the number of products you sell, your niche and so in. Not every Amazon seller needs an enterprise-level solution and a basic tool may be insufficient for large 7-figure sellers.

The biggest mistake we see sellers make is overpaying for complex features they won’t use, or conversely, trying to manage a million-dollar ad spend with a basic tool. Here is how to match the software to your business stage:

Amazon PPC Tools for “Solopreneur” / Businesses in the Launch Phase (Under $5k/mo Ad Spend)

At this stage, your data is limited, and aggressive AI automation can actually hurt your campaigns by making decisions based on statistical noise.

• What you need: Simple rule-based automation (e.g., “If ACOS > 30%, lower bid by 10%”), accurate profit analytics, and a clear dashboard to replace messy spreadsheets.
• What to avoid: Expensive AI “black box” tools that require thousands of data points to function correctly.

Amazon PPC Tools for Businesses in the Growth Stage ($5k – $50k/mo Ad Spend)

You have established best sellers and reliable conversion data. Manual optimization is now a bottleneck preventing you from launching new products.

• What you need: Bulk optimization capabilities, dayparting (hourly bidding), and “Harvesting” features that automatically move converting search terms from Auto to Manual campaigns.
• Focus: Look for tools that offer “Dayparting” and “Keyword Harvesting” automation to scale efficiency without scaling your workload.

Enterprise-Level Amazon PPC Tools for Sizable Sellers and Brands ($50k+/mo Ad Spend)

You are likely running Sponsored Brand Video, Sponsored Display, and DSP. You need to look beyond simple ACOS and focus on Total ACOS (TACOS) and new-to-brand metrics.

• What you need: Amazon Marketing Cloud (AMC) integration, cross-channel attribution (measuring external traffic), and predictive inventory management.
• Focus: Tools that support “Share of Voice” tracking and programmatic ad types.

Adbrew

Adbrew is an award-winning Amazon and Walmart advertising platform built for brands, agencies, sellers, and aggregators looking to scale profitably through automation, analytics, AI-driven optimization, and retail media intelligence.

Trusted by more than 1,000 global brands and agencies managing over $100M in ad spend, Adbrew combines advanced reporting, campaign automation, Amazon Marketing Cloud, DSP management, Share of Voice tracking, and AI-powered workflows into a single platform.

Reporting, Analytics, and Adbrew Intelligence

Adbrew offers highly customizable reporting dashboards designed to give advertisers complete visibility into both advertising and organic performance.

Beyond standard KPIs, the platform provides advanced analytics including branded vs. non-branded sales splits, campaign type performance, targeting-type analysis, placement-level insights, keyword trends, product-level reporting, and performance movement tracking. This helps teams quickly identify growth opportunities, inefficiencies, and account-level changes.

The platform also includes Adbrew Intelligence, an AI-powered analysis layer that helps advertisers deeply analyze account performance, identify root causes behind performance fluctuations, surface optimization opportunities, and take relevant actions directly within the platform.

Dashboards can be fully customized based on reporting requirements and shared internally or externally using white-label reporting capabilities, including custom logos and brand colors.

The dashboard is fully customizable, allowing you to create widgets based on your specific needs. Additionally, it includes white-labeling features, enabling you to add your logo and brand colors, and share the dashboard with your team and clients for quick reporting.

Automation

Automation and AI Optimization

Adbrew combines AI-driven optimization with one of the industry’s most advanced rules-based automation engines.

Recognizing that different campaigns require different optimization approaches, the platform gives advertisers the flexibility to either create granular automation rules or leverage AI-driven optimization workflows.

Brands and agencies can automate a wide range of operational tasks including:

• Bid optimization
• Search term harvesting
• Negative keyword management
• Placement optimization
• Budget allocation
• Bidding strategy adjustments
• Campaign scaling workflows
• Performance alerts and monitoring

This significantly reduces manual optimization effort while still maintaining advertiser control and transparency.

Dayparting and Amazon Marketing Stream

Adbrew provides a detailed view of your hourly ad performance, helping you identify when shoppers are most likely to buy from your brand, when conversion rates are highest, and which hours have high ACoS.

Using this data, Adbrew intelligence  can automatically generate dayparting strategies based on brand goals, enabling adjustments to bids, budgets, and placements based on the time of day and day of the week.

Amazon DSP and Amazon Marketing Cloud Support

Adbrew is one of the few platforms that offer Amazon Marketing Cloud support for all Sponsored and DSP advertisers, helping them generate actionable reports without writing a single line of code. It enables users to create custom audiences using pre-made audience templates and leverage those audiences in Sponsored and DSP ad campaigns to refine targeting.

Adbrew also enables brands and agencies to manage Amazon DSP campaigns with its state-of-the-art campaign launcher, helping them engage shoppers at different stages of the funnel: awareness, consideration, and conversion.

Additionally, advertisers can use automation and bulk management features to streamline DSP campaigns, including managing line items, flights, budgets, and creatives.

Share of Voice and Ranking Based Automation

Most brands optimize their campaigns in isolation, without understanding how they compare to competitors in their category. Adbrew’s Share of Voice tool helps track your brand’s share and rank for different keywords with hourly granularity.

You can see where your products appear on Amazon at various times and the percentage of share your competitors are capturing.

Using this data, you can set up Share of Voice automation to optimize your campaigns based on search rank. For example:

• Get Top of Search Visibility: Increase bids until your products appear at the top of search results for a keyword.
• Stop Organic Sales Cannabilization: If your ads already rank at the top of search and your organic ranking is also high, you can automatically reduce bids until your ads appear below organic results to prevent organic sales cannibalization.

Bulk Campaign Management and Campaign Launching

Adbrew includes dedicated management interfaces for campaigns, targets, search terms, products, placements, bidding strategies, and negative targeting.

These interfaces allow advertisers to quickly filter, analyze, and apply bulk changes across large account structures.

One of Adbrew’s standout capabilities is its advanced campaign launcher, which enables advertisers to create large-scale campaign structures within minutes using customizable templates and automation workflows.

The launcher also leverages AI capabilities to automatically research and add relevant keywords during campaign creation.

Supported Marketplaces

Adbrew supports over 15 marketplaces, including the US, CA, UK, DE, FR, ES, IT, NL, BR, AE, SG, AU, JP, IN, SA, and TR.

Price

Adbrew’s subscription plan starts at $799/month or 2% of ad spend, whichever is higher. Given that it exceeds industry-standard features by supporting Amazon Marketing Cloud, Amazon DSP advertising, and multiple marketplaces, its pricing is well-justified for mid-to-high-tier brands and agencies.

SellerMetrics Review

Reporting and Analytics

SellerMetrics have a high-level dashboard and analytics/reporting features that allow you to view your performance on both a high and the most granular level.

In the analytics function, you can select your reporting by:

• Campaign
• Ad Group
• Keywords
• Product (PAT)
• Search Terms
• ASINs

There is also an ASIN reporting, that allows you to see your metrics by unique ASINs. Basically, the same data in the advertised product report you see in your Amazon ads report. But what is unique about this is that you can see all the related campaigns that are advertising for this ASIN. This is the perfect report if you want to avoid duplicating campaigns that is targeting the same ASIN

It is also really worth noting that the reporting unifies all your metrics and data across accounts.

For example, if you are an Amazon seller that offers your product in multiple marketplaces, their Keyword analytics report can show all the keyword and their corresponding metrics on all related marketplace in your Amazon login under one screen.

This unified account structure in SellerMetrics can really save time, as you can do all your optimization workflow in one single session.

Another big reporting capability with SellerMetrics is Period over Period reporting. This reporting allows the user to analyze the variance of metrics from one period to another such as:

• Impression
• Clicks
• Order
• Spend
• Sales
• CVR%
• ACoS%
• CTR%

The user can analyze the variance on the Campaign/Adgroup/Keywords/Search Term levels as well.

This report allows me to filter for a list of keywords that attributed to fewer orders from one period to the next, allowing me to take action on them before any drastic declines in order.

In the above example, I am looking for keywords that attributed to a decline of 5 or more orders from the current (May) period vs previous (April) period.

Bid Automation

The bid automation feature allows the seller to set the ACoS goal, click threshold, and strategy on a campaign level. Bid automation is very easy to set up on their “Automation Settings” page.

On each of the campaigns, you can also set 3 different bidding strategies, they are Optimize, Moderate, and Growth. The bid automation engine uses the last 57 days’ lookback data to make their bidding decision since there could be 3 days of lagging attribution for sales and order.

Overall the bid automation is very easy to set up and the ability to set your bidding strategy according to your Amazon PPC campaign life cycle is a huge plus as well.

Search Term and Negative Search Term Harvesting

SellerMetrics allows the user to set up Search Term harvesting and Negative Keyword rules. Once these rules are set up, and if these rules are triggered you can move them into an existing ad group or its negative keyword list.

To set up a Search Term rule you will click on “+” sign under the Search Term rules column.

In the dialog, the source campaign is where the search term will be gathered from, while the destination campaign is where the search term that has triggered will be added to. The search term rule also allows you to add the corresponding search term as a negative (exact or phrase) into the source campaign

The “Automate” toggle allows the user a choice to decide if they want the software to move the search term automatically, or the user wants to take the action themselves.

After setting up the rule, you can see all the non-automatic search term that is triggered in their “Converted Search Terms” screen.

To set up a Negative Keyword rule you will click on “+” sign under the Negative Rules column.

The source campaign is where the search term will be gathered from, while the destination campaign is where the search term that has triggered the rule will be added to the negative list.

Basically, the same concept applies to the negative keyword creation,

The search term and negative rule feature is a very strong feature of SellerMetrics that allows the user to easily set up an automation that can negate poor-performing keywords and add strong-performing ones.

Manual Bulk Optimization

You can bulk update the bids on all keywords and PAT using their Manual Optimization Keywords screen. Again the beauty of this software is that you can make changes and optimize bids across all your Amazon PPC account in a single session.

Bids on keywords can be changed by the following:

• Increase/Decrease % from CPC
• Increase/Decrease % from Current Bid
• Increase/Decrease amount from CPC
• Increase/Decrease amount from Current Bid
• Change to an exact amount

Although you can change the bid pretty comprehensively, the downside to this software is probably their lack of ability to bulk change other attributes such as campaign state, adding keywords into an existing campaign or bulk create a new campaign with into the system.

Dayparting

SellerMetrics has an easy-to-use dayparting feature that allows you to set when campaigns are enabled and paused based on the specific date/time you set. This feature works for all Amazon Ad Types (SB/SP/SD/SBV).

Supported Marketplaces

SellerMetrics can support all countries where Amazon had enabled their advertising platform. This list of marketplaces includes:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

SellerMetrics have a very clean UI, and quite initiative to onboarding to the software pretty quickly

Price

SellerMetrics is tier-based pricing based on monthly advertising spend.

Each pricing tier supports at least 3 Amazon Accounts. SellerMetrics calculate the subscription based on the aggregate ad spent between all your ad accounts, so if you are currently selling on the US marketplace and want to sell in Canada, there will be no extra cost for SellerMetrics to support your Amazon Canada PPC account.

This pricing model makes SellerMetrics very cost-effective especially if you want to start selling to other Amazon marketplaces

Also comes with a 14 days trial. Can see more details on the pricing here.

Yeah, so ok I have reviewed my own software, might be a bit biased. But I stand by it. If you have read this review, I’ll be happy to give the reader a lifetime discount, just reach out to me on the widget on the button right and mention this article

Hero Features

Automate your Ranking using Amazon PPC

In 2021 Amazon has officially closed the grey area of using Search Find Buy (SFB) and rebates to rank your product on the A9 search results. As such the only game in town to legitimately rank on Amazon is by using Amazon PPC Advertising.

Yeah, I know it sucks to even put more dollars into advertising, but certainly better than risking your Amazon account to rank using off TOS methods.

Enter the new feature from SellerMetrics called the Sponsored Ranker, what this new feature will do is 1) scrape the sponsored keyword results on the Amazon marketplace >> 2) find your ASIN’s Sponsored Product ranking >>3) then proceed to make bid changes until you get your ASINs desired sponsored rank.

Check out how it works in the video below

In other words, this feature will rank keywords for you automatically via Amazon PPC. It is the ultimate Amazon PPC growth feature.

Sponsored Ranker works for CA/US/UK/EU/JP/AUS/IN/BR marketplace

By using our SP Ranker ranking campaign you can ensure you are constantly on the top of search results and thus will indirectly rank organically for your targeted keywords.

We also keep track of your SP Rank in relation to your organic rank in the SP Ranker campaign over time. How cool is that!

One-Click Campaign Setup

Another hero features of SellerMetrics. Create a set of structured Sponsored Product campaigns with only one click of a button. This new feature allows you to set a few high levels settings such as ACoS target, budget, keywords, and product to advertise. The system will then create the following set of campaigns

• SP Automatic Campaign
• SP Manual Keywords Campaigns
• SP Manual Keywords Campaigns – Exact match
• SP Manual PAT Campaigns

Additionally, the bid automation and search term harvesting rules are automatically set up between them so you do not need to spend the extra time to create the rules for the campaigns created with this feature.

Sellozo Review

Reporting and Analytics

Dashboard with all the campaign/account metrics. I do feel the UI for the dashboard could be better, some fonts are just hard to read. I would have to say it is really detailed, you can connect with your MWS and see the FBA fee incurred on an account level so you see your net profit.

Bid Automation

In each of the campaigns under the PPC Manager tab, you can set the bid automation. There is the bid strategy and target ACoS. According to their sales rep and website, their bid engine uses AI. They said that their AI makes the bidding algorithm smarter.

Search Term and Negative Search Term Harvesting

This feature is where Sellozo shines, using their Campaign Studio you can create linkage between campaigns and their ad group in a visual way via dragging and dropping.

Manual Bulk Optimization

In Sellozo you can make bulk adjustments in their PPC Manager tabs. On the targeting tab, you make bulk adjustments in two ways, first, you can bulk change a static then press “push” to copy over your bid to other keywords and targets.

The second method is to make bulk relative bid changes. Overall, Sellozo is very strong in terms of manual bulk bid optimization.

Dayparting

Another nice touch is the dayparting function, where you can turn off and on campaigns between periods of time. Beneficial if you know the optimal time that gives you the most sales.

Supported Marketplaces

Sellozo only seem to support NA and EU Amazon accounts the marketplaces includes:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

Not the most intuitive UI experience, takes a while to figure things out. There do have a lot of data on the screen though, the placement and the whole user journey could be better.

Price

They have a different pricing model compare to the market, the product is priced by the # of SKU on your Amazon Seller Central account. So Amazon MWS connection is a requirement.

The per SKU price plan might present a good value for a mid-size Amazon seller that spends more than $10,000 a month on Amazon ads.

If Amazon PPC software uses a % of ad spend pricing model and takes about 2% of ad spend, so if you spend $10,000 then you are looking at $200/month at least.

The 2nd Sellozo pricing plan of $299 a month for 11-1000 SKUs allows for Amazon sellers a lot of room for growth.

The pricing plan is pretty scalable, although it’s only for 1 account, so if you want to use Sellozo on your other marketplaces you would have to pay double (subscription x # of marketplace)

Hero Feature

The campaign studio is a very innovative approach to the Search Term and Negative harvest. I’ve seen a lot of software struggle to come up with an intuitive workflow for the Search Term harvesting function, but I feel the campaign studio is feature is a winner.

PPC Entourage Review

Reporting and Analytics

Their initial high-level analytics and dashboard look alright, above average in terms of information and UI. I do find it too high-level though and cannot easily see my metrics on an ad group and keyword level that easily.

Bid Automation

I really do think that PPC Entourage is made for the seller in mind, it’s all in the details, I think this is especially the case in their bid automation feature. You can go into their ‘Auto-Pilot Manager’ tab and set specific bid automation (Target ACOS) to be either applied either on the campaign or the ad group level.

Search Term and Negative Search Term Harvesting

To continue on the last screenshot, you can set up your Search Term and Negative Search Term Harvesting on the ‘Auto Pilot Manager’ tab as well. The search term harvesting can be set by via Sales, CTR, Unit sold and ACoS, like bid automation it can be set either on the campaign or ad group level.

While the negative harvesting can be set either by setting trigger via clicks or impressions. Like the previous functions, you can set this rule on both the campaign and ad group levels.

Manual Bulk Optimization

You perform the bulk bid automation, via the tab “Bulk Optimization”. On this tab, you can select diff levels of data Keyword/Search Term/SKU. Then you can further filter by the corresponding metrics. Once you get the result you can adjust the keyword bid by:

• To Max CPC (Cost per Click)
• Adjust Current Bid by value and %

Dayparting

PPC Entourage has a very comprehensive Day Parting function where you can, not only select the time and date, but also turn the campaign off during a specific date range of the year. This function would be great if you are not completely in stock for a certain SKU or you feel like certain seasons/holidays are not a good time for your product.

Supported Marketplaces

PPC Entourage support NA and EU Amazon accounts the marketplaces includes:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

This is a tough one, PPC Entourage is not poorly designed by a long shot. Since it is so feature-rich, it can be a bit complicated for not as experienced users to navigate and to be onboarded. Overall, the ease of use is not because of design but it is just so packed that the learning curve is relatively higher.

Price

PPC Entourage is tier-based pricing based on monthly advertising spend and per-account basis. If you hit each tier($1000 and $10,000) it would double the subscription fee. Per-account base pricing means if you sell on Amazon US and Canada you will have to pay 2x on what is on the price chart below.

Hero Feature

The one feature in PPC Entourage that I was amazed about is the ‘Community Data’ feature. This report shows the data of all other Amazon advertisers that are using the PPC Entourage tool. It lets you know how you stack up against the average .

Sellerlab (Ignite) Review

Reporting and Analytics

Overall it has an ok high-level dashboard that shows your performance on an account level. You can go to the ‘performance’ tab to see things on Keyword and Search term level. But I don’t how you can view data by ad group, so that is the drawback as far as I can tell.

Bid Automation

First, you need to set up the target ACoS in the “Campaigns” tab, then under the ‘Suggestions’ tab, you can set the bid automation on a campaign level. Another thing of note is that the bid automation currently does not support Sponsored Brands video.

Search Term and Negative Search Term Harvesting

It seems that Ignite only can automate the creation of negative keywords. But cannot perform the function of search term harvesting, which I feel is a very important part of the Amazon PPC optimization workflow.

Manual Bulk Optimization

I feel manual bulk changes and optimization is probably what Sellerlabs Ignite can do best. They have an intuitive screen for bulk bid changes for keywords

Dayparting

Sellerlab Ignite does not have dayparting functionality

Supported Marketplaces

SellerLabs support NA, EU, and Fareast Amazon accounts the marketplaces includes:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

Overall ease of use is good, but it seems to like the opposite of PPC Entourage, ease of use is due to the lack of functionality.

Price

SellerLab is tier-based pricing based on monthly sales on a per-account basis. If you hit each tier($250K and >$1M) it would double the subscription fee. Per-account base pricing means if you sell on Amazon US and Canada you will have to pay 2x on what is on the price chart below.

BUT this pricing is not only for their Amazon PPC Software, Sellerlabs offer an entire suite of software solutions for the Amazon seller. It an all-in-one price.

Hero Feature

No hero feature to speak for Sellerlabs. Keep in mind I have only reviewed their Ignite suite.

Viral Launch (Kinetic) Review

Reporting and Analytics

Below is the dashboard that shows data on an account level. I can see my campaigns on this screen, and if I click on the campaign, I can drill down to see the ad group and then the keyword level. Overall this reporting and analytics setup seems alright, though I would like to see the ad group and keyword reporting on its own without having to click on the campaign first.

Also need to note, that this screen does not show my Sponsored Brands video and Sponsored Display campaigns. Viral Launch (Kinetic) does not support these ad types in reporting and bid automation

Bid Automation

You can set different types of rules in their ‘Rules’ tab, for the bid automation you will select the Keyword Targeting and Product Targeting rule option. From there will can file out specific criteria to trigger the rule. As mentioned, Sponsored Brands video and Sponsored Display campaigns are not supported.

Search Term and Negative Search Term Harvesting

In their ‘Rules’ tab you can trigger a list of search terms or ASINs based on user-defined rules. This allows the triggered keywords to be added as a new target or a negative to the Amazon advertising account campaign/ad group either automatically or pushed by the user via the software

Manual Bulk Optimization

It does not allow you to make a bulk campaign or bid changes in any meaningful way. You are allowed to make changes on individual bids, on a row by row basis, but not in bulk.

Dayparting

Viral Lunch Kinetic does not have dayparting functionality

Supported Marketplaces

Ok so this is a huge issue, Viral Launch Kinetic only supports the Amazon USA marketplace.

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

The UI/UX seems initiative, even though there was not too much onboarding help such as in screen video tutorials, I was able to figure out the function pretty quickly.

Price

The price for the software suite with Kinetic (Viral Launch’s PPC module) is $199. Reminder, Kinetic only support Amazon USA, so if you do scale to other marketplaces Kinetic would not be a good option.

Hero Feature

Viral Launch (Kinetic) has a hidden ace in the hole with the ‘Sponsored Ad Rank Position’ column on its keyword reporting. This allows you to see where your keyword ranks as both organic and sponsored, as most sellers will know being ranks first in sponsored ads means a higher conversion rate and higher sales. It also calls to attention your bid if your Sponsored ranking drops.

Scale Insights Review

Reporting and Analytics

The reporting and analytics show organic and PPC sales, as well as the P&L of the products. There are multiple tabs that are displayed by overall sales trend, units, PPC analytics

There is also an Amazon PPC specific dashboard that shows a comprehensive view of all your campaign levels. This reporting is very detailed, A+ on details.

Bid Automation

I do feel that bid automation is where Scale Insight really shines for some people. Why some people? Let me explain, Scale Insight allows you such a free range of strategies and customization of their bid automation that it can confuse a lot of users.

It is great for the mad scientist that wants really to spend a lot of time testing a wide varies of strategies and algorithms.

In Scale Insight there are rules and strategies. You will create a rule, for example, if click > x then bid this, another example of a rule is only run a campaign during this specific time. There is a large variety of rules to experiment with.

On the other hand, strategy is consists of multiple rules to be applied to a certain campaign or targeting type/situations.

The different automation that can be select is pretty comprehensive. These rules and strategies are set up on the ad group level, so applying the automation will be a pretty long process.

Search Term and Negative Search Term Harvesting

For their search term harvest is what they call an “Import Rule”, you can create your custom rules for both search terms and negatives and apply them to an ad group. It seems it is all automated, there is no way where you can just trigger the search term and negatives to be added into the ad console yourself manually.

Manual Bulk Optimization

Scale Insights doesn’t allow you to change bids, add search terms and negatives in bulk manually

Dayparting

Scale Insights does have dayparting functionality

Supported Marketplaces

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

I would say this would be one thing it can improve on is the UX, but because it is such feature-rich in its bid automation settings that it will take time to learn and adjust regardless. The UI can also be improved upon as well

Price

The pricing plan is based on the number of ASINs that you set. Within the ASINs you can add many SKU/variation types.

Hero Feature

Their mass campaign creation. The system can create a combination of campaign/auto groups that allows you to test and scale your Amazon PPC. A very nice feature to have.

IntentWise Review

Reporting and Analytics

The data shows a nice and clean reporting first on across all campaigns upon login, then you can go to the left nav bar to show data on the ad group/keyword/product/search term levels. It also shows you more granular details on the campaign deltas, ASINs, and Keywords.

Overall pretty intuitive and easy for the eyes.

Bid Automation

IntentWise bid automation setup is also very intuitive. You set up the bid automation on the campaign level, this is done on the campaign screen. You select the campaign>> Set Target ACoS>>Click on Auto Apply Bid selection”

Search Term and Negative Search Term Harvesting

The search term and negative keywords can be both added manually and automatically.

To add search terms or negative manually you go to the search term screen. Select the search term, you can then add the search either as a new keyword or as a new negative.

Manual Bulk Optimization

IntentWise via its keyword level screens allows you to manually edit keyword bids and status in bulk.

Dayparting

IntentWise does not have a dayparting functionality

Supported Marketplaces

I cannot easily find all the marketplaces that IntentWise supports, it supports the North American marketplace at the very least I assume.

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

The UX with IntentWise is quite good. The structure of all the screens is very much intuitive. I can easily drill down and up between campaign, ad group, and keyword level quite easily. In terms of UX and UI, it is top tier

Price

The pricing started at $500, I think it is very pricey to start. It is based on a tier, but it doesn’t give any further details than that. I think if you are a small or mid-tier seller, it might be beyond your price range.

Hero Feature

The labeling feature is quite good, it allows you to set custom labels and apply them to a certain keyword.

Pacvue Review

Reporting and Analytics

This is the Amazon PPC Software that I was really looking forward to review, and honestly it didn’t disappoint. The reporting details were pretty amazing, probably the most comprehensive I’ve seen. I definitely saw what the fuse was all about.

Lets start with the initial dashboard, it shows every thing on a high level and low level. As you can see the tiles with the metrics on the top, and on the low level the most common keyword occurrence.

You can also customize what specific reporting tiles you want to see on the dashboard on the top right.

Then in their reporting section there are even more reporting/analytics options

Bid Automation

You know what I said earlier about AI? I think Pacvue understood the limitations. Thus, Pacvue not only offers AI, but also allows you to create custom rules based automations on the bids.

This way you can leverage combinations on both AI and Custom Rule in your bid optimization tool box. For example, campaigns that have a lot of previous data, let the AI take over, while most recent campaigns can be optimize using rule based.

I also like the fact that their sales team did not over sale their AI capabilities.

You can set rules using so many different triggers, as well you can customize:

• The lookback period
• Frequency of the bid changes
• +/- Bid from CPC, Bid and CPA (Current Bid / ACOS )

Then you can also have the option to set the AI optimization on the campaigns of your choosing

Search Term and Negative Search Term Harvesting

In Pacvue you can set up the harvesting rules for both search terms and negative keywords in the same rule creation screen as bids. The awesome thing about the harvesting rules is that you can select different trigger combinations such as CTR/ROAS/ACOS/Orders/CVR etc,.

Then you can select the source and destination of the harvesting. You can pick the source and destination of your keywords on both campaign and ad group level.

Manual Bulk Optimization

Pacvue has a very robust manual bulk change function. You can bulk change bids, add keywords, move keywords and add negative keywords.

Dayparting

Pacvue not only allows you to day part (on and off campaigns), but the day parting feature also allows you to have a bid multiplier (positive and negative) on a particular parts of the day.

For example if you want to bid up during high sales period of week, you can tell the system to bid 2x what you normally bid for this period.

Supported Marketplaces

Pacvue support NA, EU, and Far East Amazon accounts the marketplaces includes:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

Pacvue is just so packed with options and features that it will take a lot of time to learn and be completely onboarded on the platform.

You probably would need a pretty strong knowledge on Amazon PPC to really understand all the functions and features. It is amazing for the experts, but for the newer users to Amazon PPC will struggle (not Pacvue target audience anyways).

Price

The old saying goes you pay for what you get. Pacvue rakes 4% of your ad spend, this amount is aggregated across all the marketplace and doesn’t have specific additional fee to sell another marketplaces.

It is probably costliest amongst all the Amazon PPC Software that have reviewed, but at the same time it is amongst the best.

Hero Feature

There are a lot of good features, but if I have to pick one, it would be the Category Intelligence features. This features allow you pick out trends and potential new ASINs/KWs to bid in your category.

Bid X Tool Review

Reporting and Analytics

Very clear reporting. The initial dashboard allows you to see everything on a high level very clearly.

You can also customize the dashboard by creating a new tile where you can customize by the types of graphics, metrics, date range, and KPIs. You can create Line Chart, Bar Charts, Doughnut charts, Table, Score Card, and a customizable Text Box. Overall this very neat feature.

Bid Automation

In Bidx there is the bid automation feature, a feature I feel is must-have in all Amazon PPC software nowadays. The thing that I feel that makes the bid automation in Bidx unique is that it seems the target ACoS is set at the SKU level, where most of the Amazon PPC software I have reviewed seems to have target ACoS set at the Campaign level.

It could be a good thing to have really precise ACoS targeting, but at the same time if you have 50+ SKUs and even more between different marketplaces it could be a headache to set up at first and going forward as you would have to constantly adjust your landing cost.

Under their ‘Management’ tab, you can set up the product cost, then choose your bid automation strategy. There are 4 strategies that you can select:

1. Break-Even ACoS
2. Profitable ACoS
3. Promote ACoS
4. Individual ACoS

Search Term and Negative Search Term Harvesting

Bidx allows you to, first, set the structure of where the search term/negative keyword destination should go to.

Then you would have to set the rule where you want the target harvesting to be triggered.

If you toggle the “Keyword & Negative Keyword Management” the harvesting and negative keyword function will perform harvesting actions automatically.

Manual Bulk Optimization

In BidX under the “Discover” section you can change the bid and status manually, but only 100 rows at a time. There is a sub-tab for Marketplace, Portfolios, Campaigns, Ad Groups, Targets, Product Ads, and Search Terms

Dayparting

BidX does not have dayparting functionality

Supported Marketplaces

BidX Support 10 marketplaces in all, they include:

Supported Ad Types (SP/SBV/SB/SD)

Ease of Use

The user interface is clean, the onboarding feature such as video and tutorial is comprehensive. Will take approx. 2-3 hours to completely set up depending on the number of marketplaces and SKU count.

Price

BidX is tier-based pricing based on monthly advertising spend. The per month price is one Amazon account only, so you would have to 2x subscription price if you want to use Bidx on multiple marketplaces.

Hero Feature

In my opinion, the hero feature has to be the customizable dashboard. It is a very valuable feature that is pretty unique amongst the Amazon PPC Software reviewed so far.

The AI-Based vs. Rule-Based Amazon PPC Automation Debate

In your search for the best Amazon PPC software, you will encounter two distinct methodologies. Understanding the difference is critical to your campaign stability.

Rule-Based Automation (The “Glass Box” Approach) This relies on “If/Then” logic that you set up.

• Example: “If a keyword has 10 clicks and 0 sales, reduce bid by 20%.”
• Pros: Transparent, predictable, and gives you total control. You know exactly why a bid was changed. Perfect for sellers who want to strictly control their margins.
• Cons: Reactive rather than proactive. It requires you to set the parameters correctly; if your rules are bad, your results will be bad.

AI/Machine Learning Automation (The “Black Box” Approach) These algorithms analyze millions of data points across the software’s entire user base to predict future performance.

• Example: The AI predicts that “running shoes” converts higher on Tuesday evenings for your category and raises the bid before the sales happen.
• Pros: Proactive and saves time. It can identify complex patterns (seasonality, time of day, conversion delays) that a human would miss.
• Cons: Requires significant data volume to be accurate. It can be difficult to trust because you often cannot see the logic behind a specific bid change.

The debate as to which approach is better has gained a lot of traction. Since AI tools PPC optimization tools have started proliferating in 2025, more and more tools have become available to sellers. It can be really hard to determine which ones actually provide an added values and which ones are essentially just a ChatGPT / Gemini “wrapper”.

In our experience different approaches can be beneficial in different scenarios. LLMs and AI based tools differently have an edge when it comes to ad copywriting, but they may lack the data to make informed and optimal decisions that go beyond AI hallucinations and guesstimate when it comes to optimizing bids.

Amazon PPC Software vs. Hiring an Agency: Which Do You Need

A common dilemma for growing brands is deciding between buying a tool or hiring a team. While software is powerful, it is not a strategy in itself it is a vehicle for your strategy. Working with a professional Amazon Seller Agency can give you an extra edge: A professional agency will use sophisticated tools and leverage learnings on any single one of the accounts they manage across their entire client portfolio.

When to Choose Software:

• You have in-house expertise: You or your team understand bid management, keyword research, and campaign structure, but you need to execute tasks faster.
• Budget constraints: You want to keep costs low and are willing to trade your time for money.
• Strict control: You want to approve every bid change and fear that an external agency might “burn” your budget.

When to Hire an Agency:

• You are stuck: Your sales have plateaued, and software simply maintaining your current ACOS isn’t helping you grow.
• Strategy deficit: You know how to change a bid, but you don’t know why your competitor is outranking you or how to attack a new category.
• Creative bandwidth: Amazon advertising in 2026 is creative-heavy. Agencies often provide video editing, image design, and A+ content optimization that software cannot do.
• The “Hybrid” Approach: The most efficient sellers often use a hybrid model—hiring an agency for high-level strategy and creative direction while using software for the daily grunt work of bid adjustments.

FAQ: Amazon PPC Software Comparison

The post 25 Best Amazon PPC Software Tools (2026 Review & Buyer’s Guide) appeared first on SellerMetrics.

On Amazon, reputation is everything, the more ratings and reviews you have, the wider your customer base becomes. Feedback management is a skill that all Amazon Sellers need to hone. There is a range of software now that can help you with this, and so continuing with our series of Amazon Software Reviews, we’re taking a look at FeedbackWhiz.

What is FeedbackWhiz? 

FeedbackWhiz is an Amazon Seller management software that offers a range of tools including order management dashboards, profits & expense tracking systems, data analytics, account monitoring, feedback management, and email automation.

As in the name, its dominant use is its feedback management tools whereby you get immediate alerts of negative reviews, and its email automation feature where you can send shoppers customized emails requesting reviews. 

Pricing

FeedbackWhiz has a unique pricing structure that consists of 3 overarching plans:

• Email and Amazon Review Request Automation Plan
• Profits and Accounting Plan
• Product Listing and Monitoring Plan

They also, unlike other softwares, offer a whole 30-day trial of their software. This is more than you’d get from most Amazon Seller Softwares, which is a definite plus if you want a truly thorough look at their software utilities before you subscribe to a plan.

Email and Amazon Review Request Automation Plan

This plan is perfect for those looking for Amazon Feedback and Review software, with a vast variety of features. Prices are quite reasonable although it gets very expensive for the Ultimate Plan. Thankfully, we think most sellers would do best with a Professional Plan.  

Starter Plan serves well for a smaller Amazon Business capping their requests at around 2000 per month.  Basic Plan offers a couple thousand more emails and/or requests per month, but Professional Plan is definitely ideal for a rapidly growing business. Professional Plan allows for unlimited email and review requests, and quick customer support.  

Profits and Accounting Plan

This plan is for sellers looking for Profit Dashboards and Expense Tracking, offering a range of related features. There are less tiers compared to the Feedback Plan but the prices are generally on par with other Amazon Profit Tracking Software. 

The best plan for you depends on how many orders you’re fulfilling per month. If it’s more than 6000, then a Professional Plan is the one you need.

Product Monitoring Plan

This plan serves more as an add-on than a full plan and as such the pricing depends on how many ASINs you want to monitor.  It’s quite a useful feature because it gives Daily Summaries and timely, key notifications about your ASINs. 

We recommend using this add-on for your best-selling or higher-priority ASINs to track their listing status in a more precise way. The pricing will depend on how many ASINs you view as a priority for you to track.

Key Features

Main Dashboard

FeedbackWhiz has a pretty simple, and clear cut main analytics dashboard. There’s 6 categories that you can see summaries for including:

• Orders
• Feedback
• Sales
• Product Reviews
• Quick Stats
• Campaign History

As you can see, there’s three graphical formats for these 4 main categories, where you can toggle between a bar chart, a line graph and a pie chart. In terms of UI, it’s simple and clean which is something we personally enjoyed. You can see an overview of orders as well as emails sent. Similarly, the sales graph is helpful for a glance at your overall business performance.

In our case, we have been selling our ASINs for quite some time and have gathered thousands of reviews, so review acquisition wasn’t our main goal. There’s not much data there, but you can still see that the interface is quite clean. 

The Product Reviews section is especially helpful in pie chart format because it will show you the ratio of  1-star to 5-star reviews.  Similarly, the Feedback section will show you a simple ratio between Positive and Negative reviews when there’s more data to work with.

Daily Summary

One key feature, and quite a considerate one at that, is a Daily Summary that you’ll receive by email. FeedbackWhiz’s daily summary is prompt and also provides a very nice summary of key data, in case you just haven’t had the time to log onto their software on any particular day.

As you can see, it shows Order Status, and Total Sales for the day. There are also some Profit and Loss Metrics that serve as a simplified balance sheet for the day. Finally, there’s a summary of how many reviews you received. A small box beneath also details how many review requests were triggered on that day by your Feedback Campaigns. 

Although it isn’t much information, at a glance, its enough to know how your business is doing. Having it as an email is also convenient, because every single person will be checking their emails in the morning, and usually, throughout the day. There’s no way to miss it, and if anything jumps out at you, you can immediately click “View Dashboard” to take a closer look at it.

Order Manager

FeedbackWhiz’s Order Manager is pretty straightforward. As far as features go, there’s nothing too unique about it. 

As you can see it provides a list of most recent orders, and labels them with FBA or FBM, and has a little symbol to show order status. One useful little icon is the “R” you see by Order IDs at times. This “R” denotes a repeat buyer and you can actually click on it to see orders made solely by that buyer.

This “R” is especially useful because you can request them for a review, and since they’re a repeat customer you are statistically more likely to get a response. 

Other than that, there’s not much more to the Order Manager, except for some interesting filters. You can filter “Review Requests” to see which Orders you have not yet queued any emails for. You can also filter easily to see Returned and Cancelled orders faster than you would be able to on Amazon’s Order Manager.

Feedback Manager

The Feedback Manager is definitely one of the main features of FeedbackWhiz.  It provides a necessary overview of all your Ratings and Reviews, in a very clear way that we like.

At a glance you can see the ASIN, when you received the rating, the rating itself, and even the review left on the product. You can filter these reviews by Date Range, Order ID, Keywords and even Buyer Email.  You can also filter by the Fulfillment Method and Rating Type. Rating Types are split like this:

• Negative Rating: 1-2 stars
• Neutral Rating: 3 stars 
• Positive Rating: 4-5 stars

One filter we found useful is the Buyer Email filter. For example, are you getting consistently bad reviews on one product? You can check to see if these are all from the same spammy buyer email to see if this is actually a competitor attempting to sabotage you, and then make a case with Amazon.

Product Manager

Next is the Product Manager, and along with it the Product Review Manager. We will take a look at both.

The Product Manager has a very nice user interface, most of the data is at your fingertips. You can see a succinct summary of units sold, numbe rof orders, promotions, and gross revenue. You can easily filter the date range and sort by a variety of metrics. There’s a useful button in the corner called “Start Tour” which will take you through all these filters.   

One unique and useful feature is you can select multiple ASINs at once, click the arrow in the header, and set up Bulk Monitoring for them all at once. You can also create Bulk Labels, Titles and Notes but the one we found most useful was Bulk Monitoring. See in the screenshots below how to do this:

Monitoring Layout

You can toggle tabs as well, from Default Layout, to Monitoring to Profits.  When you toggle over to Monitoring, you can see a dashboard we personally loved. You can check mark every part of an ASIN you want to receive alerts for, as you can see below.

There are some other layouts you can toggle to within the Product Manager including “Monitoring” and “Profits”, these buttons are right next to the Product Search bar.

Profits Layout

When you toggle over to Profits, there’s a perfect summary of the data you want to see. We especially love the part that displays “Amazon Fees” and the small costs and graphics graphs. There’s a lot of data on offer here without making the interface too cluttered, which is something we appreciated. You can slo see your net profits as well as margins. 

Part of the Products tab is also the Product Review Manager. This is a similar tool to the Feedback Manager we mentioned earlier. 

You can see your recent reviews, as you can see we received a negative review. In this case, we can click the “Action” button, click “Create a Case” and immediately be redirected to Amazon’s Case creation page. A very nice tool that definitely cuts out some wasted time when it comes to following up on bad reviews.

Campaign Manager

Another big feature of FeedbackWhiz is the Campaign Manager. This is where you manage all your Feedback & Review Request campaigns. First there is a Template Manager, which we won’t be providing a screenshot of because its very simple to use. You can create some email review templates or use some prebuilt templates that FeedbackWhiz offers.

The primary aspect of this tab is the  Campaign Manager, where you can monitor your running campaigns.

This is one of our campaigns, and it shows us that it is Active, and that FeedbackWhiz has already sent 76 review request emails in adherence to the template we used. There’s also 11 queued. When you click on “76” you can see a bar chart of how many emails were sent per day. 

When you click on “11” you are taken to the third and last dashboard in the Campaigns tab which is the Campaign Queue.

A unique feature, you can see emails that are queued and remove some of them if you do not want to go ahead with the review request. 

Reports Manager

The Reports Manager is pretty basic and easy to use, it’s simply where you can queue the download for a number of reports including: 

• Buyers 
• Feedback 
• Orders 
• Order Returns
• Products
• Reviews 
• Profits
• COGs
• Expenses

These reports are basically your dashboards in a .csv format, for longer date ranges and further analysis.

Profits Dashboard

Lastly, there is the Profits tab, which consists of  Dashboard, Top Products, Expense Manager, COGs Manager and Reports.

Firstly, the Profits dashboard is absolutely packed with useful data!

Akin to a balance sheet, it provides a detailed overview of  Units Sold, Revenue. Costs and Net Profit on a daily basis, and also for the last 2 weeks, and last month. It’s very nice to have all this data at your fingertips in such a clear-cut way. This is one of the most useful parts of the software, in our opinion.

If you scroll down, you get another Quick Overview in a more pleasing, graphical format.

As you can see, a t a glance, we can already see most of our costs are coming from those exorbitant Amazon Fees, and the top reason for Returns is “Unwanted Item.” It’s the perfect summary of everything an Amazon Seller needs to know about their store.  

Note- Scrolling down to the bottom of the page, you can also filter data by Product Labels, if you assigned any.

Profits – Other Tabs

The rest of the Profits tab is just a deeper look at key aspects. For example, Top Products naturally gives you a list of your top performers. You can use a number of filters, all of which are explained when you click “Start Tour.”

The Expense Manager gives you a yearly overview of expenses, you can click open the monthly tabs for some more useful data. 

Largely, FeedbackWhiz provides you with a list of reimbursements received or reversals of said reimbursements, and other Amazon fees such as disposal fees. 

You can export all this data into .csv format for deeper analysis.

The COGS manager is where you can track the cost of your goods. 

Personally, we handle the nitty gritty costs of sourcing and manufacturing products using our own methods. We haven’t utilized the COGS Manager, but it seems to provide a nice overview of your total Cost of Goods Sold, as soon as you add the COGS for each of your key products by clicking on the buttons on the right.

Finally, there’s the Reports tab of the Profit Manager, which looks very similar to the Profit Dashboard itself, just in a tabular format.

You can have an intricate weekly view of your Orders, Revenue, Profits, Refunds, Fees, Costs and Net Profits. This table is perfect for Amazon Sellers who analyze expenses on a weekly basis, be sure to play around with it if that’s something you are looking for.

Other Features

Notifications & Alerts

A minor feature of FeedbackWhiz is the Alerts & Notifications feature. If you click on the little Bell icon in the top right will lead you to this screen:

This is a summary of all the email notifications and alerts you’ve been receiving on the ASINs you told FeedbackWhiz’s software to monitor. In case you misplaced an email, this is a good way to find it again.

Customer Support

When it comes to Customer Support, FeedbackWhiz has it covered. There’s a “Help” button in the corner which serves as a Search Directory for tutorials and is also where you can leave inquiries.

Along with this, FeedbackWhiz has a dedicated Support page covering absolutely every feature. Each page listed has either a video within or a step-by-step tutorial on how to use said feature. You can also reach out to Customer Service, and the staff will be prompt and friendly.

Review Score

All in all, we give FeedbackWhiz a very reasonable 7/10. It delivers on it’s main feature which is managing Feedback and Review Requests and also has some useful side-features as a plus.

Our only concern with FeedbackWhiz is the Pricing Plan. There are different plans based on different features – Email & Reviews, Profits & Accounting, and Profit & Monitoring. They each have separate pricing tiers within, and we think is a little too complicated.  Not to mention, you have to sit down and make a choice as to which features you prioritise, rather than being able to use all of them in some capacity. 

We also think some of the functionality is a little simple, for example, the Order Manager could use some more extra tools to make it more unique than Amazon’s own Order Manager. You are also limited to only using a certain amount of features depending on the Pricing Plan you chose, as we mentioned before.  

Nevertheless, FeedbackWhiz really makes up for that with the very clean, and organized user interface, and the ease of use is truly off the charts. You have a lot of help pages and tutorials at your fingertips, you can take a tour through the software at any moment, not just at the beginning. The Profits Manager is very detailed, and despite the volume of information it doesn’t get cluttered!

We expect there will be more features added in the future, so overall, we give FeedbackWhiz a solid thumbs up. It’s definitely one of the Amazon Seller Software out there that you want to try out.

To give Feedbackwhiz a try for a 30 days trial here

The post FeedbackWhiz Review (2026) appeared first on SellerMetrics.

In 2025, there is an abundance of Amazon PPC software available to Amazon Sellers. You could probably google “amazon software” and find 20 different softwares, but how do you find the good ones? There are plenty of articles out there with a list of the “Best Amazon Seller Software” but that’s all it is… just a list.

A one-paragraph summary of a tool or software is helpful to no one. That’s why we’re writing this comprehensive review on a new Amazon software we came upon called Seller.Tools.

What is Seller.Tools?

Seller.Tools is Amazon software that provides a whole suite of tools for Amazon Sellers. It offers reverse ASIN lookup, listing manager, listing creation & optimization, product research, account alerts, and lastly PPC management. Its keyword research tools are its dominant use because all the keyword tools are integrated with each other.

Essentially, you can find top keywords via Reverse ASIN lookup, track & manage those same keywords. Those keywords can also be directly added to your ASINs and you can track their performance with the data generated.

Pricing

Seller.Tool’s pricing tiers are pretty on par with most Amazon Seller Software, with 3 plans: Lite, Starter & Professional.

Of course, each tier allows you access to a different number of features, you can see the full list here. But overall, there’s a few main differences between each tier:

Other than that, the differences are fairly minor. Lite Plan obviously has the most limitations. If you’re looking to handle more than 1 account, it’s best to go for Starter or Pro. The Lite plan is very limited and the Professional Plan is quite pricey… So overall, the Starter plan seems to offer the most bang for your buck.

Before doing any of that though, you can try the 14 day free trial, which allows you to use basically all their features!

Key Features

Seller.Tools has a whole host of tools as we mentioned before, so we’ll cover some of the key features we used. Please note that we didn’t have need for some of the features, so we didn’t use them all but we will still briefly touch upon what they are in the “Other Features” section later on.

Last Search

Last Search is a tool that allows you to input a keyword and find ALL the keywords associated with it. You can run multiple last searches, and they will be added to a queue.

This is a powerful “auto-suggest” type tool, it pulls in thousands of keywords and shows you search volume, number of competitors and category. You can directly add the list of keywords to a product, or export the entire list to filter it manually in Excel.

In our opinion, Last Search is a good brute force keyword research tool in terms of pulling as many keywords as you can, but there’s not a lot of data provided here. Number of competitors, category and search volume simply isn’t enough to filter the best keywords.

Luckily, there’s also R2A, which is actually extremely useful and has a wide range of filters.

R2A

R2A is Seller.Tool’s “Real Reverse ASIN Lookup” feature. This feature is the one we found most useful. Reverse ASIN lookup is a powerful way to find high-performing keywords. The best method is to put in competitor ASINs into the search box and find the keywords they’re targeting.

The one uniquely useful part of this tool is that you can compare your ASIN statistics to a competitor. As you can see, the competitor is targeting over 40 more keywords than us. This means there is a lot of keyword opportunity.

In contrast to Last Search, R2A actually offers a LOT of data and possible filters. You have search volume, number of competitors, but also average KW rank, rank density, and match type. This helps narrow down your list by choosing a range for the search frequency, search volume, match type and average KW ranks. You can then export your filtered keyword search data.

It also comes with the handy feature to simply click the plus sign and add that keyword to a product. You can then go to Keyword Manager for that ASIN and track changes for keywords… Which brings us to the next feature – Keyword Wizard.

Keyword Wizard

Keyword Wizard is a tool that is under “Keywords Manager” section of an ASIN. First thing you do is search your products and select an ASIN.

After that you click into Keywords Manager of the ASIN. You can then “Add a keyword” and you’ll get 3 options as to how.

What Keyword Wizard does is it lets you extrapolate more keywords from one “initial keyword” that describes your ASIN. For example, in our case we put in “calculator case” because that best describes our sample product.

Seller.Tools outlines how to use this tool in a step by step process that’s easy to follow.

1. Select Top 3 competitors from a list generated by the tool
2. Choose “master keyword” out of those provided or specify your own

3. Sort a list of keywords generated into “relevant” and “irrelevant” by clicking the arrows

After this, there’s actually another stage of filtering & sorting:

4. Start R2A for your filtered list of approved keywords, again sort them by relevancy

5. Start the “final search”

After the final search, you can add your filtered list of highly relevant keywords directly into the ASIN’s keywords manager. Then, you can easily track the rankings and metrics.

This tool is very robust, the only issue is that it takes far too long to generate this list of keywords. The initial list of keywords is way too general, which is likely why there’s 2 stages of sorting. It would cut down on the time if you started with the R2A search to begin with, and simply sorted that list once.

Still, the sorting tool is pretty user-friendly & quick when it comes to analyzing keyword relevancy. Overall, the Keyword Wizard is actually quite useful. Most other software don’t provide you with a relevancy sorting tool, so this definitely sets Seller.Tools apart.

Listing Manager

The Listing Manager is another tool under the “Product” section. You can edit product listings and optimize them within the Listing Manager.

The most helpful part of the Listing Manager is the list of phrases and words on the site, color-coded by search volume. Yes, a lot of software have tools like this where they give you a list of keywords to insert into your description. What’s unique about the Seller.Tools Listing Manager is how it prioritises them according to search volume.

You can easily export this listing data into Excel format. The best part is, it comes out in the exact flat file template that Amazon uses! You can directly upload the excel file into Amazon itself, making it quick and easy to update your listing pages.

PRIZM

PRIZM is a Product Research Tool you can use to find product opportunities by setting various filters.

This tool can really assist with your decision making process when it comes to deciding whether or not to go forward with a product idea. You can set some relevant, important filters to find products that fit your ‘criteria’ for a successful product. You can select categories, and set filters for sales & revenue. The PRIZM tool will output live data that you can use to make key product launch decisions.

What’s unique about PRIZM is that you can set a range for FBA fees, which is not a filter you usually see in other similar tools. This is really useful filter, because FBA fees are your main product costs. PRIZM lets you set a ceiling for your FBA fee costs, which is great – it cuts down on so much time spent calculating product costs for every single product idea!

PPCS

The last key feature is the Seller.Tools PPCS, in other words, the PPC Manager. PPCS has a couple functionalities including:

Quick Negative Matcher

Quick negative matcher identifies keywords with suboptimal performance, such as exceeding 100% ACoS or having over 2 clicks and no sales. You can then quickly negative match them.

In the Quick Negative Matcher, you can simply add keywords into Negative Exact or Negative Phrase directly after viewing the metrics in this dashboard. You can also sort it to show 30 days/60 days/90 days/Lifetime data, and toggle “Auto Only” to see only your automatic campaigns.

Overall, a fairly useful tool to identify problem keywords in your campaigns, but there is only 3 criteria you can set, which might not be enough nuance. Despite this, you can easily add keywords into negative match with the click of a button. You can even bulk apply the rules based on suggestions.

Keyword Extractor

Keyword Extractor allows you to pull the profitable “golden nugget” keywords out of all your keywords. You can then add keywords to existing campaigns or create a unique new campaign to really capitalize on those profitable keywords.

Creating new campaigns is very easy, you can set budgets and match type. You can find your campaigns in “Ad Settings” within PPCS. Keyword Extractor has a very similar user interface to the Quick Negative Matcher, and is fairly user friendly.

Bid Optimizer

Bid Optimzer collects data from Amazon daily and watches trends of current bids, and bid changes. Seller.Tool’s algorithm then provides bid change suggestions geared towards letting you reach target ACoS and increasing sales volume.

The unique thing about Seller.Tool’s Bid Optimizer is that it provides you with a reason for their suggested bids (in blue box). This will help you make an informed decision. Or you can leave it entirely automated, and simply “Bulk Apply” all new suggested bids.

Other Functionalities

Other than those three key functions, PPCS also has Analytics, a Bulk Keyword Editor, and a Task List.

In the Analytics you can see a list of your campaigns, campaign placements, budgets, ad groups, search term analytics, and bid change history. You can also see “converting search terms” and “converting ASINs” but we feel this aspect was already covered with their Keyword Extractor tool.

The Task List allows you to schedule future tasks, such as pausing a campaign in 2-3 days, or using dayparting.

Other Features

Like we said at the start, Seller.Tools has more features that we personally didn’t have a need for. That doesn’t mean they won’t come in handy for you though, so here’s a brief description of what else they offer.

Research Tools

There’s actually several more tools you can use, for example the “Competitor Builder” under an ASIN which generates as list of your top competitors and lets you track their metrics by ASIN. These “related products” that are found by Seller.Tools are the perfect list of ASINs to go back and feed into R2A.

There’s also KW insights, which is another keyword tool, it’s like R2A but you’re actually searching a keyword rather than an ASIN.

This tool is good but only for very basic keyword statistics. Sales to Demand is an indicator of how competitive the keyword is, and Sales to Demand is the Estimated Daily Sales/Keyword Demand *100. For example, if you have a product idea and you want a brief idea of how competitive the niche is, this would be a good way to gauge that.

Promotional Tools

One of Seller.Tool’s biggest features its use of ManyChat Promotions, and it’s “Last Launch” tool that lets you create and launch promotional campaigns. Since we don’t personally use ManyChat for any promotions or advertising, this feature wasn’t one we utilised.

Thankfully, the Seller.Tools Youtube channel actually has tons of videos on how to utilize Last Launch, ManyChat Promotions and ManyChat Flows. There have been fairly good reviews about this tool, so if you use ManyChat for promotions then Seller.Tools is worth investing in.

Seller.Tools also has API Integration, which lets you customize your marketing and promotional flows at an extremely detailed level. They have many videos on how to utilise Seller.Tools API on their youtube channel.

Alerts & Extensions

Other than the software and tools, the Seller.Tools software also lets you set Account Alerts. You can see changes in real time on product title changes, color variations, weight changes, BSR, hijackers, buy box status and price. The alerts are very easy to set, you can also set Keyword Alerts by clicking the bell icon beside a keyword.

Seller.Tools also has a Chrome extension with a variety of uses. You can request reviews with 1-click from your Orders page, you can download reviews of an ASIN, see sales info & daily traffic. You can also see a “Listing Quality Score for the ASIN product detail page you’re on.

The extension is a quick and easy way to get some sales statistics & reviews, but ultimately actually using the software itself is better for keyword & product research.

Customer Support

In terms of customer support, Seller.Tools offers a multitude of resources. There’s a “Learn” banner at the top of every page in Seller.Tools that gives you a short video on how to use that tool. They have a Youtube channel with over a hundred videos and dedicated tutorials and tips for every tool.

They also have frequent scheduled calls that you can join, and you can even schedule your own, including an initial demo. Their customer service is prompt and helpful, and they also provide coaching services.

Review Score

All in all, we give Seller.Tools a solid 8 out of 10. It has a solid set of keyword & product research tools, along with some useful promotional tools too.

Although the Professional Plan is quite expensive, most sellers won’t be managing 5 seller accounts. The pricing for Lite and Starter are perfectly reasonable for the features on offer. While the user interface is a little packed and overwhelming especially for PPCS, but Seller.Tools definitely makes up for that with how user-friendly it is. It also provides a LOT of features & functionality. Not to mention, the support resources are extremely detailed and helpful.

Whether it is the best software out there for Amazon Sellers is difficult to say with certainty, but it is definitely a versatile and robust Amazon software.

The post Seller.Tools Review (2026) appeared first on SellerMetrics.

Introduction (Sellozo Review)

Sellozo’s platform offers Amazon sellers the ability to simplify their Amazon ad campaigns by fully automating and optimizing each campaign to help them save time and money. Sellozo customers have experienced many benefits from using the platform including:

• 28% increase in profit on average
• Lowered ACoS
• Less time spent on manually adjusting bids
• Automatic blacklisting of negative keywords
• and much more!

Ok, so above is what they say about their software. For my Sellozo review, I have signed for a 14 Days trial to give it a proper test. As an Amazon seller, I am quite familiar with a lot of the features of different Amazon PPC software on the market.

Sellozo caught my eye because it is one of the few tools out there that can support Amazon video ads and the pricing. It charges per SKU basis, instead of Ad Spend.

So here is my Sellozo review:

Pricing

As mentioned above, the pricing is by SKU.

If you just started on Amazon, the relatively high fixed pricing might be an issue. The per SKU price plan might present a good value for a mid-size Amazon seller that spends more than $10,000 a month on Amazon ads.

If Amazon PPC software uses a % of ad spend pricing model and takes about 2% of ad spend, so if you spend $10,000 then you are looking at $200/month at least.

The 2nd Sellozo pricing plan of $299 a month for 11-1000 SKUs allows for Amazon sellers a lot of room for growth.

I view the pricing plan as a huge plus.

Bid Automation (AI or Algorithm)

According to their sales rep and website, their bid engine uses AI. They said that their AI makes the bidding algorithm smarter? They did not expand on that further, and I didn’t push it.

I do have my doubts, though. I think it is a rule-based algorithm according to the input used in their bid automation.

Like I have no issues with the rule-based algorithm, a lot of times using rule-based bidding makes a lot more sense than using AI/ML on Amazon PPC. This is mainly to do with the lack of data available for the AI to learn from.

Just want more clarity on this.

Supported Amazon Advertising Types

Supported Amazon Marketplaces by Sellozo

What’s Unique?

Campaign Studio

A very cool feature, it allows you to visualize the set up of the automated rules (Add new search term/ASIN and add negative kw). Basically, it is drag and drop between related campaigns, then adding a rule to add new search terms to another campaign’s ad group.

Financial Dashboard

A super detailed financial dashboard that gives you a P&L of your Amazon business is also a nice touch. Although it cannot support Sponsored Display in bid ops, it can report on the Sponsored Display number in its financial dashboard

Dayparting

Another nice touch is the dayparting function, where you can turn off and on campaigns between periods of time. Beneficial if you know the optimal time that gives you the most sales

Features

Bid Automation  daily automatic bid change, based on user define ACoS%.

MWS Supported can connect MWS to set Amazon account sales, inventory and fees.

Add Convert Search Term/ASIN  Can add new search terms into a user-specified destination campaign/ad group from the source campaign/ad group, using user-defined order and keyword text.

Add to Negatives  Can add new negative into a user-specified destination campaign/ad group from the source campaign/ad group, using user-defined order and keyword text.

Overall Comments

I do like Sellozo; the customer service was good, was able to get a quick answer to my questions. The features are comprehensive, I think the campaign studio is a very nice touch, and the analytics & reporting screen is very detailed.

I do have a concern that the UI is not as initiative as it could be, but that is the trade-off between the completeness of the data versus simplicity. I believe Sellozo tried to straddle that line the best it can.

Lastly, if you are a smaller seller and your ad spend is south of $5,000, the $149/month (lowest tier) subscription might be tougher to swallow. There is other software out there that has a much lower tier rate to start.

Additional Screenshots

The post Sellozo Review – A Comprehensive Review appeared first on SellerMetrics.