Top 25 Best Amazon PPC Software Review 2023 (Part 1)

Amazon PPC advertising has come a long way over the years. It was at one point only available on Amazon.com, and there was only Sponsored Product available. Ahh, the good ol’ days!

Fast forward today, we have 14 different marketplaces where Amazon PPC is supported and three different Amazon PPC Ad types (Sponsored Product/Sponsored Brands/Sponsored Display) plus Amazon DSP. With much slew of new features and marketplace using Amazon PPC, sellers are always looking for Amazon PPC software that can save them both time and money. Therefore, it is important that Amazon sellers find the right software for them to scale their business without scaling costs.

What is the right Amazon PPC software for one situation might not be right for the other, so to examine the best Amazon PPC software we will get into the details and evaluate each software based on the following criteria and features:

Reviewed Features

✔️Reporting and Analytics

Report on the performance of your Amazon PPC advertising by Campaign, Adgroup, and Targets.

✔️Bid Automation

Able to automatically adjust bids for keywords and PAT based on a user define ACoS or RoAS.

✔️Search Term and Negative Search Term Harvesting

Can trigger a list of search terms or ASINs based on user-defined rules. To be added as a new target or a negative to the Amazon advertising account campaign/ad group either automatically or pushed by the user via the software.

✔️Manual Bulk Optimization

Able to make manual bulk changes to either the bid or status in an efficient way.

✔️Dayparting

A function that can turn off and on a campaign based on user-define time of day and day of the week.

✔️Supported Marketplaces

Able to support the numerous marketplaces that are available on the Amazon advertising platform.

✔️Supported Ad Types (SP/SBV/SB/SD)

Does the automation or manual optimization functions support all of the Amazon ad types and their corresponding target types?

✔️Ease of Use

Initial UI/UX experience as well potential learning curve of onboarding the Amazon PPC Software.

✔️Price

What is the pricing structure? Does it charge by % of ad spend or on a per account/marketplace basis? Is the structure transparent?

✔️Hero Feature

Features and functions that are unique and innovative in the Amazon PPC software market.

A note on AI Powered Amazon PPC Software

Before we begin the reviews, I do want to address the use of AI/ML in the Amazon PPC space.

I do have a bit of a background in data analytics. This experience does give me some insight into the AI/Machine Learning field. I probably don’t have the ability to build a model from scratch, though most use AWS Sagewaver and Google Tensorflow anyways, I do know enough about the limitations of these models.

I want to write this section because it seems like AI/Machine Learning feature is all the rage. With some Amazon PPC software marketing this heavily as their key features. The basic premise of all AI/ML models is garbage in and garbage out, this phrase basically means that the predictive ability of the AI/ML models is hugely dependent on the data is coming in.

It is also not only the quality of the data but also the quantity of the data. AI/ML models require large amounts of data to find patterns that humans cannot find. Thus, low quantity of data is a fundamental issue as to why AI-Powered Amazon PPC software is not as effective as they appear if you are a new client with any Amazon PPC software, the vendor is limited to see only 60 days of Amazon advertising data from your account, and that is not even nearly enough data.

So how much data is enough?

So how much data is enough? Well, there is never enough data, but if I were to say at what point AI/ML models can start making an accurate suggestion for Amazon PPC I would say it would be a year worth of data. This would give the model a full set of seasonal patterns for your product. Basically, you would have to be a client of this software for 12 months before being confident in their Amazon PPC software’s bid suggestions.

I do hear the counterargument that these AI/ML Amazon PPC software companies can use loads of data from their existing clients. This is a flawed argument because of the lack of conformal data, as each client is selling products that have a different price range and patterns. So using existing data as a predictive reference to a new client with a different product is extremely low. This is why AI/ML applied well to situations with data conformity and large data sets, an example I could think of is fraud detection.

Also need to mention, that I have found some Amazon PPC software tools that have marketed themselves as AI/ML learning. But upon closer inspection, I am quite certain they are not. Not going to name them, but buyer beware.

Bid X Tool Review

✔️Reporting and Analytics

Very clear reporting. The initial dashboard allows you to see everything on a high level very clearly.

You can also customize the dashboard by creating a new tile where you can customize by the types of graphics, metrics, date range, and KPIs. You can create Line Chart, Bar Charts, Doughnut charts, Table, Score Card, and a customizable Text Box. Overall this very neat feature.

✔️Bid Automation

In Bidx there is the bid automation feature, a feature I feel is must-have in all Amazon PPC software nowadays. The thing that I feel that makes the bid automation in Bidx unique is that it seems the target ACoS is set at the SKU level, where most of the Amazon PPC software I have reviewed seems to have target ACoS set at the Campaign level.

It could be a good thing to have really precise ACoS targeting, but at the same time if you have 50+ SKUs and even more between different marketplaces it could be a headache to set up at first and going forward as you would have to constantly adjust your landing cost.

Under their ‘Management’ tab, you can set up the product cost, then choose your bid automation strategy. There are 4 strategies that you can select:

1. Break-Even ACoS
2. Profitable ACoS
3. Promote ACoS
4. Individual ACoS

✔️Search Term and Negative Search Term Harvesting

Bidx allows you to, first, set the structure of where the search term/negative keyword destination should go to.

Then you would have to set the rule where you want the target harvesting to be triggered.

If you toggle the “Keyword & Negative Keyword Management” the harvesting and negative keyword function will perform harvesting actions automatically.

✔️Manual Bulk Optimization

In BidX under the “Discover” section you can change the bid and status manually, but only 100 rows at a time. There is a sub-tab for Marketplace, Portfolios, Campaigns, Ad Groups, Targets, Product Ads, and Search Terms

❌Dayparting

BidX does not have dayparting functionality

✔️Supported Marketplaces

BidX Support 10 marketplaces in all, they include:

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️Ease of Use

The user interface is clean, the onboarding feature such as video and tutorial is comprehensive. Will take approx. 2-3 hours to completely set up depending on the number of marketplaces and SKU count.

✔️Price

BidX is tier-based pricing based on monthly advertising spend. The per month price is one Amazon account only, so you would have to 2x subscription price if you want to use Bidx on multiple marketplaces.

✔️Hero Feature

In my opinion, the hero feature has to be the customizable dashboard. It is a very valuable feature that is pretty unique amongst the Amazon PPC Software reviewed so far.

SellerMetrics Review

✔️Reporting and Analytics

SellerMetrics have a high-level dashboard and analytics/reporting features that allow you to view your performance on both a high and the most granular level.

In the analytics function, you can select your reporting by:

• Campaign
• Ad Group
• Keywords
• Product (PAT)
• Search Terms
• ASINs

There is also an ASIN reporting, that allows you to see your metrics by unique ASINs. Basically, the same data in the advertised product report you see in your Amazon ads report. But what is unique about this is that you can see all the related campaigns that are advertising for this ASIN. This is the perfect report if you want to avoid duplicating campaigns that is targeting the same ASIN

It is also really worth noting that the reporting unifies all your metrics and data across accounts.

For example, if you are an Amazon seller that offers your product in multiple marketplaces, their Keyword analytics report can show all the keyword and their corresponding metrics on all related marketplace in your Amazon login under one screen.

This unified account structure in SellerMetrics can really save time, as you can do all your optimization workflow in one single session.

Another big reporting capability with SellerMetrics is Period over Period reporting. This reporting allows the user to analyze the variance of metrics from one period to another such as:

• Impression
• Clicks
• Order
• Spend
• Sales
• CVR%
• ACoS%
• CTR%

The user can analyze the variance on the Campaign/Adgroup/Keywords/Search Term levels as well.

This report allows me to filter for a list of keywords that attributed to fewer orders from one period to the next, allowing me to take action on them before any drastic declines in order.

In the above example, I am looking for keywords that attributed to a decline of 5 or more orders from the current (May) period vs previous (April) period.

✔️Bid Automation

The bid automation feature allows the seller to set the ACoS goal, click threshold, and strategy on a campaign level. Bid automation is very easy to set up on their “Automation Settings” page.

On each of the campaigns, you can also set 3 different bidding strategies, they are Optimize, Moderate, and Growth. The bid automation engine uses the last 57 days’ lookback data to make their bidding decision since there could be 3 days of lagging attribution for sales and order.

Overall the bid automation is very easy to set up and the ability to set your bidding strategy according to your Amazon PPC campaign life cycle is a huge plus as well.

✔️Search Term and Negative Search Term Harvesting

SellerMetrics allows the user to set up Search Term harvesting and Negative Keyword rules. Once these rules are set up, and if these rules are triggered you can move them into an existing ad group or its negative keyword list.

To set up a Search Term rule you will click on “+” sign under the Search Term rules column.

In the dialog, the source campaign is where the search term will be gathered from, while the destination campaign is where the search term that has triggered will be added to. The search term rule also allows you to add the corresponding search term as a negative (exact or phrase) into the source campaign

The “Automate” toggle allows the user a choice to decide if they want the software to move the search term automatically, or the user wants to take the action themselves.

After setting up the rule, you can see all the non-automatic search term that is triggered in their “Converted Search Terms” screen.

To set up a Negative Keyword rule you will click on “+” sign under the Negative Rules column.

The source campaign is where the search term will be gathered from, while the destination campaign is where the search term that has triggered the rule will be added to the negative list.

Basically, the same concept applies to the negative keyword creation,

The search term and negative rule feature is a very strong feature of SellerMetrics that allows the user to easily set up an automation that can negate poor-performing keywords and add strong-performing ones.

✔️Manual Bulk Optimization

You can bulk update the bids on all keywords and PAT using their Manual Optimization Keywords screen. Again the beauty of this software is that you can make changes and optimize bids across all your Amazon PPC account in a single session.

Bids on keywords can be changed by the following:

• Increase/Decrease % from CPC
• Increase/Decrease % from Current Bid
• Increase/Decrease amount from CPC
• Increase/Decrease amount from Current Bid
• Change to an exact amount

Although you can change the bid pretty comprehensively, the downside to this software is probably their lack of ability to bulk change other attributes such as campaign state, adding keywords into an existing campaign or bulk create a new campaign with into the system.

✔️Dayparting

SellerMetrics has an easy-to-use dayparting feature that allows you to set when campaigns are enabled and paused based on the specific date/time you set. This feature works for all Amazon Ad Types (SB/SP/SD/SBV).

✔️Supported Marketplaces

SellerMetrics can support all countries where Amazon had enabled their advertising platform. This list of marketplaces includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️Ease of Use

SellerMetrics have a very clean UI, and quite initiative to onboarding to the software pretty quickly

✔️Price

SellerMetrics is tier-based pricing based on monthly advertising spend.

Each pricing tier supports at least 3 Amazon Accounts. SellerMetrics calculate the subscription based on the aggregate ad spent between all your ad accounts, so if you are currently selling on the US marketplace and want to sell in Canada, there will be no extra cost for SellerMetrics to support your Amazon Canada PPC account.

This pricing model makes SellerMetrics very cost-effective especially if you want to start selling to other Amazon marketplaces

Also comes with a 14 days trial. Can see more details on the pricing here.

Yeah, so ok I have reviewed my own software, might be a bit biased. But I stand by it. If you have read this review, I’ll be happy to give the reader a lifetime discount, just reach out to me on the widget on the button right and mention this article 😉

✔️✔️✔️Hero Features

Automate your Ranking using Amazon PPC

At the tail end of 2021, Amazon has officially closed the grey area of using Search Find Buy (SFB) and rebates to rank your product on the A9 search results. As such the only game in town to legitimately rank on Amazon is by using Amazon PPC Advertising.

Yeah, I know it sucks to even put more dollars into advertising, but certainly better than risking your Amazon account to rank using off TOS methods.

Enter the new feature from SellerMetrics called the Sponsored Ranker, what this new feature will do is 1) scrape the sponsored keyword results on the Amazon marketplace >> 2) find your ASIN’s Sponsored Product ranking >>3) then proceed to make bid changes until you get your ASINs desired sponsored rank.

Check out how it works in the video below 👇

In other words, this feature will rank keywords for you automatically via Amazon PPC. It is the ultimate Amazon PPC growth feature.

Sponsored Ranker works for CA/US/UK/EU/JP/AUS/IN/BR marketplace

By using our SP Ranker ranking campaign you can ensure you are constantly on the top of search results and thus will indirectly rank organically for your targeted keywords.

We also keep track of your SP Rank in relation to your organic rank in the SP Ranker campaign over time. How cool is that! 🤯

One-Click Campaign Setup

Another hero features of SellerMetrics. Create a set of structured Sponsored Product campaigns with only one click of a button. This new feature allows you to set a few high levels settings such as ACoS target, budget, keywords, and product to advertise. The system will then create the following set of campaigns

• SP Automatic Campaign
• SP Manual Keywords Campaigns
• SP Manual Keywords Campaigns – Exact match
• SP Manual PAT Campaigns

Additionally, the bid automation and search term harvesting rules are automatically set up between them so you do not need to spend the extra time to create the rules for the campaigns created with this feature.

Prestozon Review

✔️Reporting and Analytics

Analytics and reporting are nicely done, can filter easily through date, ad types, and between the campaign levels. The one neat thing that I noticed is that once you are in the campaign tab you easily dig down to the ad group of the campaign when you click on it. Using this method you can easily dig all the way down to the search term levels from the campaign of your interest.

✔️Bid Automation

The bid automation is set on a campaign level, you will set the ACoS target and can enable the bid automation toggle.

It seems like the bid automation does not support Sponsored Product automatic campaign and Sponsor Brand Videos campaigns. Otherwise, most ad types are supported in bid automation.

Also to note, that, unlike most bid engines, it seems like Prestozon’s bid engine is triggered based on the impression of the keyword, not by clicks made.

✔️Search Term and Negative Search Term Harvesting

Prestozon has a pretty good search term and negative keyword harvesting function. You will set up each on the ad group level though, and if you have a lot of campaign/ad group combinations it could take a while to set up.

If you click on advance options, you can set the triggers for the rules such as max ACoS and # of orders.

One thing I notice about this function is that it allows you to automatically add a negative into the source once you have added the positive search term into the destination (Step 5 below).

❌Manual Bulk Optimization

A drawback of Prestozon is that it does not allow you to make a bulk campaign or bid changes in any meaningful way. You are allowed to make changes on individual bids, but not in bulk.

❌Dayparting

Prestozon does not have dayparting functionality

✔️Supported Marketplaces

Prestozon supports all Amazon marketplaces available through the Amazon Ads API which includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️Ease of Use

UI/UX is excellent, probably the best part of using Prestozon

✔️Price

Prestozon is tier-based pricing based on monthly advertising spend on a per-account basis. So that means if you sell on Amazon US and Canada you will have to pay 2x on what is on the price chart below.

✔️Hero Feature

I feel Prestozon is like the Toyota of the bunch, does all the fundamental things really well, so nothing quite pop out and had me say “this is so cool!”.

The one thing that I see is that you can perform data sync with your Amazon advertising data at any time, which can come in handy if you have made some changes to the campaign names and structure and do not have to wait for the next day for the data to refresh.

Sellozo Review

✔️Reporting and Analytics

Dashboard with all the campaign/account metrics. I do feel the UI for the dashboard could be better, some fonts are just hard to read. I would have to say it is really detailed, you can connect with your MWS and see the FBA fee incurred on an account level so you see your net profit.

✔️Bid Automation

In each of the campaigns under the PPC Manager tab, you can set the bid automation. There is the bid strategy and target ACoS. According to their sales rep and website, their bid engine uses AI. They said that their AI makes the bidding algorithm smarter.

✔️Search Term and Negative Search Term Harvesting

This feature is where Sellozo shines, using their Campaign Studio you can create linkage between campaigns and their ad group in a visual way via dragging and dropping.

✔️Manual Bulk Optimization

In Sellozo you can make bulk adjustments in their PPC Manager tabs. On the targeting tab, you make bulk adjustments in two ways, first, you can bulk change a static then press “push” to copy over your bid to other keywords and targets.

The second method is to make bulk relative bid changes. Overall, Sellozo is very strong in terms of manual bulk bid optimization.

✔️Dayparting

Another nice touch is the dayparting function, where you can turn off and on campaigns between periods of time. Beneficial if you know the optimal time that gives you the most sales.

✔️Supported Marketplaces

Sellozo only seem to support NA and EU Amazon accounts the marketplaces includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

❌Ease of Use

Not the most intuitive UI experience, takes a while to figure things out. There do have a lot of data on the screen though, the placement and the whole user journey could be better.

✔️Price

They have a different pricing model compare to the market, the product is priced by the # of SKU on your Amazon Seller Central account. So Amazon MWS connection is a requirement.

The per SKU price plan might present a good value for a mid-size Amazon seller that spends more than $10,000 a month on Amazon ads.

If Amazon PPC software uses a % of ad spend pricing model and takes about 2% of ad spend, so if you spend $10,000 then you are looking at $200/month at least.

The 2nd Sellozo pricing plan of $299 a month for 11-1000 SKUs allows for Amazon sellers a lot of room for growth.

The pricing plan is pretty scalable, although it’s only for 1 account, so if you want to use Sellozo on your other marketplaces you would have to pay double (subscription x # of marketplace)

✔️Hero Feature

The campaign studio is a very innovative approach to the Search Term and Negative harvest. I’ve seen a lot of software struggle to come up with an intuitive workflow for the Search Term harvesting function, but I feel the campaign studio is feature is a winner.

PPC Entourage Review

✔️Reporting and Analytics

Their initial high-level analytics and dashboard look alright, above average in terms of information and UI. I do find it too high-level though and cannot easily see my metrics on an ad group and keyword level that easily.

✔️Bid Automation

I really do think that PPC Entourage is made for the seller in mind, it’s all in the details, I think this is especially the case in their bid automation feature. You can go into their ‘Auto-Pilot Manager’ tab and set specific bid automation (Target ACOS) to be either applied either on the campaign or the ad group level.

✔️Search Term and Negative Search Term Harvesting

To continue on the last screenshot, you can set up your Search Term and Negative Search Term Harvesting on the ‘Auto Pilot Manager’ tab as well. The search term harvesting can be set by via Sales, CTR, Unit sold and ACoS, like bid automation it can be set either on the campaign or ad group level.

While the negative harvesting can be set either by setting trigger via clicks or impressions. Like the previous functions, you can set this rule on both the campaign and ad group levels.

✔️Manual Bulk Optimization

You perform the bulk bid automation, via the tab “Bulk Optimization”. On this tab, you can select diff levels of data Keyword/Search Term/SKU. Then you can further filter by the corresponding metrics. Once you get the result you can adjust the keyword bid by:

• To Max CPC (Cost per Click)
• Adjust Current Bid by value and %

✔️Dayparting

PPC Entourage has a very comprehensive Day Parting function where you can, not only select the time and date, but also turn the campaign off during a specific date range of the year. This function would be great if you are not completely in stock for a certain SKU or you feel like certain seasons/holidays are not a good time for your product.

✔️Supported Marketplaces

PPC Entourage support NA and EU Amazon accounts the marketplaces includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

❌Ease of Use

This is a tough one, PPC Entourage is not poorly designed by a long shot. Since it is so feature-rich, it can be a bit complicated for not as experienced users to navigate and to be onboarded. Overall, the ease of use is not because of design but it is just so packed that the learning curve is relatively higher.

✔️Price

PPC Entourage is tier-based pricing based on monthly advertising spend and per-account basis. If you hit each tier($1000 and $10,000) it would double the subscription fee. Per-account base pricing means if you sell on Amazon US and Canada you will have to pay 2x on what is on the price chart below.

✔️Hero Feature

The one feature in PPC Entourage that I was amazed about is the ‘Community Data’ feature. This report shows the data of all other Amazon advertisers that are using the PPC Entourage tool. It lets you know how you stack up against the average .

Sellerlab (Ignite) Review

✔️Reporting and Analytics

Overall it has an ok high-level dashboard that shows your performance on an account level. You can go to the ‘performance’ tab to see things on Keyword and Search term level. But I don’t how you can view data by ad group, so that is the drawback as far as I can tell.

✔️Bid Automation

First, you need to set up the target ACoS in the “Campaigns” tab, then under the ‘Suggestions’ tab, you can set the bid automation on a campaign level. Another thing of note is that the bid automation currently does not support Sponsored Brands video.

❌Search Term and Negative Search Term Harvesting

It seems that Ignite only can automate the creation of negative keywords. But cannot perform the function of search term harvesting, which I feel is a very important part of the Amazon PPC optimization workflow.

✔️Manual Bulk Optimization

I feel manual bulk changes and optimization is probably what Sellerlabs Ignite can do best. They have an intuitive screen for bulk bid changes for keywords

❌Dayparting

Sellerlab Ignite does not have dayparting functionality

✔️Supported Marketplaces

SellerLabs support NA, EU, and Fareast Amazon accounts the marketplaces includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️Ease of Use

Overall ease of use is good, but it seems to like the opposite of PPC Entourage, ease of use is due to the lack of functionality.

✔️Price

SellerLab is tier-based pricing based on monthly sales on a per-account basis. If you hit each tier($250K and >$1M) it would double the subscription fee. Per-account base pricing means if you sell on Amazon US and Canada you will have to pay 2x on what is on the price chart below.

BUT this pricing is not only for their Amazon PPC Software, Sellerlabs offer an entire suite of software solutions for the Amazon seller. It an all-in-one price.

❌Hero Feature

No hero feature to speak for Sellerlabs. Keep in mind I have only reviewed their Ignite suite.

Viral Launch (Kinetic) Review

✔️Reporting and Analytics

Below is the dashboard that shows data on an account level. I can see my campaigns on this screen, and if I click on the campaign, I can drill down to see the ad group and then the keyword level. Overall this reporting and analytics setup seems alright, though I would like to see the ad group and keyword reporting on its own without having to click on the campaign first.

Also need to note, that this screen does not show my Sponsored Brands video and Sponsored Display campaigns. Viral Launch (Kinetic) does not support these ad types in reporting and bid automation

✔️Bid Automation

You can set different types of rules in their ‘Rules’ tab, for the bid automation you will select the Keyword Targeting and Product Targeting rule option. From there will can file out specific criteria to trigger the rule. As mentioned, Sponsored Brands video and Sponsored Display campaigns are not supported.

✔️Search Term and Negative Search Term Harvesting

In their ‘Rules’ tab you can trigger a list of search terms or ASINs based on user-defined rules. This allows the triggered keywords to be added as a new target or a negative to the Amazon advertising account campaign/ad group either automatically or pushed by the user via the software

❌Manual Bulk Optimization

It does not allow you to make a bulk campaign or bid changes in any meaningful way. You are allowed to make changes on individual bids, on a row by row basis, but not in bulk.

❌Dayparting

Viral Lunch Kinetic does not have dayparting functionality

❌Supported Marketplaces

Ok so this is a huge issue, Viral Launch Kinetic only supports the Amazon USA marketplace. 😕

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️Ease of Use

The UI/UX seems initiative, even though there was not too much onboarding help such as in screen video tutorials, I was able to figure out the function pretty quickly.

✔️Price

The price for the software suite with Kinetic (Viral Launch’s PPC module) is $199. Reminder, Kinetic only support Amazon USA, so if you do scale to other marketplaces Kinetic would not be a good option.

✔️Hero Feature

Viral Launch (Kinetic) has a hidden ace in the hole with the ‘Sponsored Ad Rank Position’ column on its keyword reporting. This allows you to see where your keyword ranks as both organic and sponsored, as most sellers will know being ranks first in sponsored ads means a higher conversion rate and higher sales. It also calls to attention your bid if your Sponsored ranking drops.

Scale Insights Review

✔️Reporting and Analytics

The reporting and analytics show organic and PPC sales, as well as the P&L of the products. There are multiple tabs that are displayed by overall sales trend, units, PPC analytics

There is also an Amazon PPC specific dashboard that shows a comprehensive view of all your campaign levels. This reporting is very detailed, A+ on details.

✔️Bid Automation

I do feel that bid automation is where Scale Insight really shines for some people. Why some people? Let me explain, Scale Insight allows you such a free range of strategies and customization of their bid automation that it can confuse a lot of users.

It is great for the mad scientist that wants really to spend a lot of time testing a wide varies of strategies and algorithms.

In Scale Insight there are rules and strategies. You will create a rule, for example, if click > x then bid this, another example of a rule is only run a campaign during this specific time. There is a large variety of rules to experiment with.

On the other hand, strategy is consists of multiple rules to be applied to a certain campaign or targeting type/situations.

The different automation that can be select is pretty comprehensive. These rules and strategies are set up on the ad group level, so applying the automation will be a pretty long process.

✔️Search Term and Negative Search Term Harvesting

For their search term harvest is what they call an “Import Rule”, you can create your custom rules for both search terms and negatives and apply them to an ad group. It seems it is all automated, there is no way where you can just trigger the search term and negatives to be added into the ad console yourself manually.

❌Manual Bulk Optimization

Scale Insights doesn’t allow you to change bids, add search terms and negatives in bulk manually

✔️ Dayparting

Scale Insights does have dayparting functionality

✔️ Supported Marketplaces

✔️Supported Ad Types (SP/SBV/SB/SD)

❌ Ease of Use

I would say this would be one thing it can improve on is the UX, but because it is such feature-rich in its bid automation settings that it will take time to learn and adjust regardless. The UI can also be improved upon as well

✔️ Price

The pricing plan is based on the number of ASINs that you set. Within the ASINs you can add many SKU/variation types.

✔️Hero Feature

Their mass campaign creation. The system can create a combination of campaign/auto groups that allows you to test and scale your Amazon PPC. A very nice feature to have.

IntentWise Review

✔️Reporting and Analytics

The data shows a nice and clean reporting first on across all campaigns upon login, then you can go to the left nav bar to show data on the ad group/keyword/product/search term levels. It also shows you more granular details on the campaign deltas, ASINs, and Keywords.

Overall pretty intuitive and easy for the eyes.

✔️Bid Automation

IntentWise bid automation setup is also very intuitive. You set up the bid automation on the campaign level, this is done on the campaign screen. You select the campaign>> Set Target ACoS>>Click on Auto Apply Bid selection”

✔️Search Term and Negative Search Term Harvesting

The search term and negative keywords can be both added manually and automatically.

To add search terms or negative manually you go to the search term screen. Select the search term, you can then add the search either as a new keyword or as a new negative.

✔️ Manual Bulk Optimization

IntentWise via its keyword level screens allows you to manually edit keyword bids and status in bulk.

❌Dayparting

IntentWise does not have a dayparting functionality

✔️ Supported Marketplaces

I cannot easily find all the marketplaces that IntentWise supports, it supports the North American marketplace at the very least I assume.

✔️Supported Ad Types (SP/SBV/SB/SD)

✔️ Ease of Use

The UX with IntentWise is quite good. The structure of all the screens is very much intuitive. I can easily drill down and up between campaign, ad group, and keyword level quite easily. In terms of UX and UI, it is top tier

❌ Price

The pricing started at $500, I think it is very pricey to start. It is based on a tier, but it doesn’t give any further details than that. I think if you are a small or mid-tier seller, it might be beyond your price range.

✔️Hero Feature

The labeling feature is quite good, it allows you to set custom labels and apply them to a certain keyword.

Pacvue Review

✔️Reporting and Analytics

This is the Amazon PPC Software that I was really looking forward to review, and honestly it didn’t disappoint. The reporting details were pretty amazing, probably the most comprehensive I’ve seen. I definitely saw what the fuse was all about.

Lets start with the initial dashboard, it shows every thing on a high level and low level. As you can see the tiles with the metrics on the top, and on the low level the most common keyword occurrence.

You can also customize what specific reporting tiles you want to see on the dashboard on the top right.

Then in their reporting section there are even more reporting/analytics options

✔️Bid Automation

You know what I said earlier about AI? I think Pacvue understood the limitations. Thus, Pacvue not only offers AI, but also allows you to create custom rules based automations on the bids.

This way you can leverage combinations on both AI and Custom Rule in your bid optimization tool box. For example, campaigns that have a lot of previous data, let the AI take over, while most recent campaigns can be optimize using rule based.

I also like the fact that their sales team did not over sale their AI capabilities.

You can set rules using so many different triggers, as well you can customize:

• The lookback period
• Frequency of the bid changes
• +/- Bid from CPC, Bid and CPA (Current Bid / ACOS )

Then you can also have the option to set the AI optimization on the campaigns of your choosing

✔️Search Term and Negative Search Term Harvesting

In Pacvue you can set up the harvesting rules for both search terms and negative keywords in the same rule creation screen as bids. The awesome thing about the harvesting rules is that you can select different trigger combinations such as CTR/ROAS/ACOS/Orders/CVR etc,.

Then you can select the source and destination of the harvesting. You can pick the source and destination of your keywords on both campaign and ad group level.

✔️ Manual Bulk Optimization

Pacvue has a very robust manual bulk change function. You can bulk change bids, add keywords, move keywords and add negative keywords.

✔️ Dayparting

Pacvue not only allows you to day part (on and off campaigns), but the day parting feature also allows you to have a bid multiplier (positive and negative) on a particular parts of the day.

For example if you want to bid up during high sales period of week, you can tell the system to bid 2x what you normally bid for this period.

✔️ Supported Marketplaces

Pacvue support NA, EU, and Far East Amazon accounts the marketplaces includes:

✔️Supported Ad Types (SP/SBV/SB/SD)

❌ Ease of Use

Pacvue is just so packed with options and features that it will take a lot of time to learn and be completely onboarded on the platform.

You probably would need a pretty strong knowledge on Amazon PPC to really understand all the functions and features. It is amazing for the experts, but for the newer users to Amazon PPC will struggle (not Pacvue target audience anyways).

❌ Price

The old saying goes you pay for what you get. Pacvue rakes 4% of your ad spend, this amount is aggregated across all the marketplace and doesn’t have specific additional fee to sell another marketplaces.

It is probably costliest amongst all the Amazon PPC Software that have reviewed, but at the same time it is amongst the best.

✔️Hero Feature

There are a lot of good features, but if I have to pick one, it would be the Category Intelligence features. This features allow you pick out trends and potential new ASINs/KWs to bid in your category.

To be Continued for part 2, if you want notification for part 2 please sign up to our newsletter in the form below