We are a client first Amazon advertising agency.
You are in good hands with our team at SellerMetrics

Rick Wong

Founder

Rick Wong, the company's founder, is a true INTP. A bit of an introvert, an Out-of-the-box thinker who takes pride in his unique perspectives.

An Amazon selling veteran who began selling on the Amazon platform in 2016 and made a seven-figure exit in 2020. He brings unique experience in the Amazon selling arena, having first turned around a floundering brand for an Amazon Aggregator in a highly competitive space, resulting in +13.82% in sales and +347% gross profit in less than a year.

Rick is excited to put his experience and technical skill set to work for his clients in the ever-competitive Amazon space with SellerMetrics.

Ken Li

Brand Director

Ken Li is the Amazon Brand Director at SellerMetrics, bringing a unique background as a former 7-figure Amazon seller and ex-manager at a multinational bank. He applies a performance-first mindset, combining deep expertise in Amazon SEO, creative optimization, and data-driven strategies tailored specifically for the Amazon marketplace.

From listing architecture to ad funnel buildouts, Ken leads brand strategy across SEO, advertising, and creative—leveraging proven and proprietary Amazon tactics to drive visibility, conversion, and long-term growth. His approach blends operational discipline with real marketplace experience to scale brands efficiently and profitably.

Betty L

Amazon Operations Manager

Betty brings over 7 years of specialized experience in Amazon marketplace management, making her a cornerstone of our eCommerce operations. She has a deep expertise in navigating Amazon’s complex compliance and strategic insight. Her strength lies in problem-solving high-impact seller support cases while ensuring long-term account health and stability.

Beyond operations, Betty is also a skilled listing optimization expert. She crafts SEO-driven product listings that are not only keyword-rich but also tailored to convert, helping our brands stand out in a competitive marketplace.

With a strong understanding of Amazon’s evolving ecosystem, Betty plays a critical role in driving performance, boosting visibility, and supporting sustainable growth for our portfolio of brands.

Julia Sanchez

Amazon Operations Manager

Meet our Amazon Operations Manager, Julia Sanchez, someone whom have an exceptional track record in conquering the complexities of e-commerce.

She makes the entire SellerMetrics operations tick by understand the clients objectives and translating to actionable steps.

Julia previously worked at startups such as Scale Factor and got into the Amazon side of things with her experience at an Amazon Aggregator called Profound Commerce