Introduction When it comes to expanding your store's footprint, selling on the Amazon Europe marketplace is perfect. It offers automatic entry into the lucrative EU market and access to its expansive customer pool. Post-pandemic, online shoppers are still favoring...
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Min/Max Inventory: Is it really the best way to set your restock levels?
If you’ve been in the ecommerce game for long, you know the #1 rule: control your stock or it will control you. Thing is, without a firm grip on your minimum and maximum stock levels, controlling your inventory is easier said than done — leaving customers (and your...
A Quick Guide to Amazon Sponsored Brand Video Campaign Creation
Sponsored Brands Video Ads are a new way for businesses to grow their Amazon presence and increase sales. So, what are Sponsored Brands? They're ads that you can create on your own, using Amazon's tools. This blog post will discuss setting up an Amazon video ad...
A Guide to Optimizing Amazon KDP Metadata for Books Listing
Alright, the manuscript has been written and you are excited to publish your new title and have it live on Amazon. But before it goes live an important step is required and that is adding your book's Amazon KDP Metadata into your listing. Having the correct and the...
Amazon Search Term Report in Amazon PPC: Comprehensive Guide
As a seller on Amazon, I am always thinking keywords, keywords, keywords. What are the customers searching for on Amazon that can give me an advantage? This is how Amazon businesses can be optimized in terms of product research or increasing sales. Although Amazon...
Amazon Sessions vs Pageviews Difference Explained
If you are an Amazon seller you are probably familiar with the business report on the seller central. The reports provide merchants access to a variety of useful data. Despite their riches of data, not all sellers are aware of what each column means and how to apply...