Amazon Link Building Services to Boost Traffic & Sales
The concept of building links to boost website traffic is a well-understood pillar of SEO. What many eCommerce brands are not aware of is that building backlinks to Amazon product listings and storefronts can also help boost traffic and sales - on Amazon.
✔We build high-quality backlinks from blogs, media, and influencers to your Amazon product pages
✔Improve visibility of your Amazon Listings in Google search results
✔Increase listing page authority and Amazon sales via organic traffic from Google search results
What are Backlinks and How do they Work for Amazon Product Pages?
Backlinks, also known as inbound or incoming links, are hyperlinks from other websites pointing to a web page. In this case, your Amazon product listing or storefront. From an SEO perspective, backlinks are considered important “endorsements” or ranking factors. In a nutshell, if many other, ideally high domain-authority websites link to a web page, then this increases the likelihood that the page receiving the incoming links ranks in higher positions on the Google search results page.
Examples of backlinks include blog posts mentioning your products, online press coverage, social media shares, and affiliate links from influencers and content creators.
Why are External Links Benefical for Amazon Sellers?
By strategically building backlinks to your Amazon Listings you can push them up in Google search results for commercially viable keywords for your products. Based on our experience, Amazon listings with robust external traffic and high-quality backlinks experience sales uplifts of up to 10-30% as compared to Sellers who do not employ this growth-hacking tactif. Sellers who are actively building links can therefore outperform those relying solely on Amazon’s internal traffic and Amazon SEO Services.
How we Identify Relevant Keywords, Pick Anchor Texts & Build Links to your ASINs
Keyword Research for Amazon SEO Link Building
Identify Keyword Opportunities based on Current Performance: Using SEO keyword research tools such as Ahrefs we identify non-brand keywords your Amazon listings already rank for and that we can boost further
Learn from Competitors: With the same approach we can identify keywords that competing ASINs rank for on Google search results. This can guide our own link building strategy. Please note that it may be necessary to further optimize your Amazon listings so that they can rank for these keywords (more about our Amazon Listing Optimization Services for Sellers)
Selecting the Right Anchor Texts to Grow Google Search Traffic
Selecting Generic Keywords Close to Ranking Top 5: With this tactic we focus on generic keywords that your listings already rank for in relatively high positions. The top three Google search results accumulate more than 50% of all clicks (Source). Pushing a Listing into the top three Google search results will often lead to a significant traffic (and sales) increase.
Pushing Listings Onto Page One: Another strategy is to focus on keywords your ASINs rank for close to the top of the second page of Google search results. While building inlinks them to push them onto the first page may not immediately drive many additional clicks, it helps with brand awareness as more shoppers will spot them.
How we Build Amazon Listing Inlinks that Work
Types of Backlinks: Examples of backlinks that we build include blog posts that mention your products, online press coverage, social media shares, and affiliate links from Amazon affiliates and content creators.
Link Building Considerations: Link building for Amazon listings works exceptionally well because the Amazon website already enjoys a very high domain rating. Adding high-quality backlinks thus significantly increases the odds of your products being shown to thousands of potential shoppers on Google.com
Eight Strategies we Utilize to Acquire Backlinks for Your Amazon Listings
Blogger Outreach
We have a well established network of bloggers who we work with and who can feature your products in their articles.
Influencer Partnerships
Working with influencers and content creators is beneficial from a link building, as well as a content creation perspective.
Affiliate Cooperations
Working with Amazon Affiliates helps improve SEO performance and can also provide an immediate sales boost.
Backlink Platforms
Established platforms such as fatjoe allow us to transparently acquire premium backlinks from leading websites that cover your niche.
PR Outreach
Reaching out to journalists and authors is a cost-effective strategy to increase media mentions and backlinks. The suitability of this approach depends on your product and brand.
Online Press Releases
We support more established Amazon brands that can produce newsworthy updates by leveraging services like PRWeb or EIN Presswire.
Guest Posting on Blogs
Guest posts on high-quality blogs is a well established link building strategy that can help quickly scale up inbound links.
Link Insertions
For this tactic we identify existing relevant content that already performs well and then use our relationships with publishers to insert links to your ASINs.
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Link building for Amazon involves getting other websites to link to your Amazon product listings or Storefront. These backlinks help drive external traffic and can improve your visibility in Google search results.
Can backlinks really help my product rank higher on Amazon?
Yes. While Amazon doesn’t publicly share its full ranking algorithm, external traffic signals (like those driven by backlinks) not only directly drive more traffic and sales, but are also known to influence product rankings on Amazon by boosting engagement, relevance, and conversion rates.ing saves time and ensures experts handle complex tasks like advertising, inventory, and customer service, letting you focus on growth.
Should I link to my Amazon product listing or my Storefront?
Both can work. The best approach is determined by how well your current listings and your Amazon Storefront already perform in Google search results. As a first step we perform an analysis of that and then develop a tailor-made link building strategy.
Do nofollow links help Amazon SEO?
Nofollow links don’t pass SEO authority, but they still drive traffic and help diversify your backlink profile. A natural mix of follow and nofollow links is ideal for long-term credibility.
How many backlinks do I need to see results?
It depends on your product category and competition. Some niches see results with 10–20 high-quality links, while competitive markets may require 50+ to move the needle. Consistency and quality matter more than quantity.
What kind of anchor text should I use when linking to Amazon?
Avoid over-optimized exact match keywords. We typically propose a mix of partial-match, and generic anchors that your listings already rank for to boost results further.
What are the safest ways to build backlinks to Amazon listings?
The safest methods include blogger outreach, affiliate partnerships, HARO placements, guest posting, and content marketing.
Can I track the performance of links to my Amazon page?
Yes. We use third party tools such as Ahrefs to track how external traffic from your backlinks performs in terms of clicks and how your keyword rankings improve over time.
Are there tools to check backlinks to my listings or competitors’?
Absolutely. Tools like Ahrefs or SEMrush let you see where backlinks are coming from and how strong they are—useful for tracking both your progress and your competitors'.
Is link building a one-time task or an ongoing strategy?
Link building is an ongoing effort. Amazon is highly competitive, and regular link acquisition keeps your visibility high and traffic flowing. A consistent, quality-first approach delivers the best long-term results.