Tired of rising CPCs and underperforming ads? Our full-service Amazon PPC management team builds high-converting campaigns, uncovers profitable keywords, and thanks to our proprietary bid optimization software, achieves your ACoS goals while growing revenue.
✔Hit a wall with your Amazon Ads? We fix rising CPCs, scale campaigns, and drive profitable growth.
✔Flexible contracts, transparent fees and professional ad optimization by senior Amazon PPC experts.
✔Join 50+ other Amazon Sellers who are trusting us with their Amazon product ads management.
How Much Does Amazon Ad Management Cost?
One of the most frequent questions from Amazon sellers is: How much does it cost to manage sponsored ads? While pricing varies depending on business size and campaign goals, we believe in full transparency so you can clearly understand the costs of our ad management services.
We offer four distinct pricing options that are based on the number of Amazon listings (Parent ASINs).
Lite Plan
Products (Parent ASINs): 1 to 3
0 – $3,000 /month Ad Sales
Retainer: $900
Percent of Ad Sales: 3 to 4% (Depending on Sales)
Seller Plan
Products (Parent ASINs): >3 to 20
>$3,000 – $25,000 /month Ad Sales
Retainer: $1,500
Percent of Ad Sales: 1 to 3% (Depending on Sales)
Professional Plan
Products (Parent ASINs): >20 to 40
>$25,000 – $80,000 /month Ad Sales
Retainer: $900
Percent of Ad Sales: 1 to 3% (Depending on Sales)
Enterprise Plan
Tailored Propoosal & Quote
Please note that the above quoted fees are rough approximations and final fee quotations may differ.
SellerMetrics — Your Results-Driven Sponsored Ads & PPC Management Partner
$600M+
Sales since 2021
+30%
Average Market Share Increase
45+
Total Team Years of Amazon Experience
Our Amazon PPC Management Services Explained
We provide tailored PPC campaign support across every stage of your sponsored ads strategy. This includes Sponsored Products Ads, Sponsored Brands Ads and Sponsored Display Ads. Our team of experienced PPC experts uses data-driven strategies and proprietary bid automation tools to manage ad spend, enhance audience targeting, and boost campaign performance aligned with your ACoS goals.
Sponsored Product Ads
Sponsored Product Ads are bottom-of-the-funnel Amazon Search Ads that feature your Amazon Listings in prominent positions on the Amazon Search Results Page. Typically strongest Return on Investment (ROI). Learn more about our Sponsored Products Ads Management Services.
Keyword Research & Ongoing Search Term Optimization: We help you identify and target relevant keywords and use a mix of broad, phrase, and exact match type keywords for optimum results.
Campaign Setup: Where appropriate we leverage automatic campaigns for keyword discovery, however manual campaigns with precision targeting typically take priority.
Bid Optimization: Something that is really unique about SellerMetrics is our proprietary bid optimization software that allows us to automate and dynamically optimize bid setting.
Negative Targeting: Regularly excluding underperforming keywords and ASINs is key to preventing ad budget wastage.
Ad Group Sculpting: Transfering top-performing keywords and ASINs into highly targeted exact match keyword ad groups.
Optimizing for Top Placements: Modifying bids to target top-performing placements, like top-of-search.
Dayparting (Ad Scheduling): We optimize your ads to ensure that campaigns have sufficient budget during times when most people shop.
How to Setup Sponsored Products Campaigns - Step-by-Step
Sponsored Brands Ads
Sponsored Brands Ads are bottom to mid-funnel Ads that allow for customized creatives while also delivering strong ROI (more about our Sponsored Brands Ads Management Services). In addition to optimization activities implemented for Sponsored Products Campaigns we also focus on these activities:
Ad Formats: Testing different ad formats such as Product Collection, Store Spotlight, or Video Ads.
Best Practice Ad Creatives: We help you develop performant ad copies and provide guidance on logo, still image and video ad best-practices.
A/B Testing: Test titles, images, product selection, and landing pages.
Sponsored Brands Campaigns - The Complete Guide
Sponsored Display Ads
Sponsored Display Ads campaigns are suitable for tactical remarketing to drive sales, as well as introducing your product listings to new potential shoppers (More about our Sponsored Display Ads Management Services). Sponsored Display ad specific optimization activities include:
Audience Targeting: Evaluating different audience targeting strategies to maximize ad relevance.
Prospecting vs Remarketing: Ensuring for sufficient ad exposure to retargeting audiences while also introducing your brand to new potential shoppers
Ad Placements: Optimizing on and off-Amazon ad placements.
Targeting Testing: Testing different targeting options such as “Life-Events” or “In-market Audiences”
Improve your ACoS with Remarketing Ads for Sponsored Display
In addition to the items listed above we of course also provide regular and transparent reporting on key performance metrics such as: overall sales, ASIN performance, ACoS, CTR, and conversion rates for different search terms to ensure optimal results and ad account profitability.
Key Challenges in Sponsored Ad and PPC Campaign Management
Running sponsored ad campaigns requires navigating a unique set of challenges. Based on our experience having worked with 30+ brands we have observed that, no matter whether you are an established Seller looking for new growth opportunities or a smaller Seller facing budget and resource constraints, roadblocks to Amazon sales tend to concentrate in these areas:
Stalling Sales Growth
Many Amazon Sellers generate sales by ranking in top positions specific Amazon Product Listings for specific keywords.
Those keywords drive most traffic to the listings and ultimately generate sales.
Sellers sometimes find it difficult to grow traffic beyond the limitations of their “cash cow” keywords and may also struggle to launch new product listings successfully.
ACoS Control
It’s well known that the cost of running PPC campaigns on Amazon continues to rise over time.
According to Statista, Amazon average CPCs have increased by close to 30% in between 2020 and 2022.
This makes it difficult for Sellers to maintain their ACoS AND total revenue goals. Especially in tight margin segments there is a prevailing risk that overall sales decline to sustain ACoS, or that ACoS needs to be sacrificed in order sustain healthy top-line sales.
Keyword Selection
A classic advertising challenge is the need for statistically significant findings.
You may target a keyword that seems highly relevant to your Amazon listing, but despite substantial investment, so far the keyword has not generated any conversions.
What do you do next? Pause the keyword? Reduce the bid? If you pull the trigger too early, you may just miss out on a sale, but if you keep spending, you may waste your budget.
Our approach to helping you with these (and other) growth problems is always based on a detailed audit that we carry out and discuss with you in detail at the beginning of our collaboration.
The goal of this detailed triage of your Amazon ad Account to identify weak spots and formulate an action plan with clearly defined targets and goalposts to boost your Amazon Sales. Here is a selection of factors that will evaluate:
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
Janelle M
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Nick Jackson
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
Jessica Brandt
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Advanced Automation Tools That Power Your Amazon PPC Campaigns
With our proprietary PPC automation platform, we analyze millions of data points across thousands of ad accounts, enabling real-time insights to launch and refine high-performing sponsored ad campaigns.
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
We will start restructuring your campaigns by renaming, consolidating and creating new ones.
We also setup our proprietory Amazon Advertising Optimization Software.
For the next few weeks we will continue to monitor your Amazon Ad performance.
We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.
Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.
From there on, we’ll keep on optimizing your Amazon Ad Account.
Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.
Initial Call
Account Audit
Onboarding and Alignment Call
Campaigns Restructure and SellerMetrics Software Setup
Gather your Amazon Ads data
Scale Up
On-going optimization and collaboration
Our Client Onboarding Process
Initial Call
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.
Account Audit
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
Onboarding and Alignment Call
We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
Campaigns Restructure and SellerMetrics Software Setup
We will start restructuring your campaigns by renaming, consolidating and creating new ones.
We also setup our proprietory Amazon Advertising Optimization Software.
Gathering your Amazon Ads data
For the next few weeks we will continue to monitor your Amazon Ad performance.
We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.
Scale Up
Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.
On-going optimization and collaboration
From there on, we’ll keep on optimizing your Amazon Ad Account.
Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.
1. What’s the Cost of Sponsored Ad and PPC Campaign Management?
Our full-service ad management retainers start from $900 for smaller Sellers with just a few Amazon Listings but increase based on your ASIN count and sales. Get in touch with us to get a tailored cost proposal.
2. What’s the Ideal Ad Spend for Amazon PPC Campaigns?
It really depends on your profit margin. But as a general rule of thumb, for many products it makes sense to spend around 2.5% of the product sales price on ad clicks (average cost-per-click). For example, a product priced at $30 should have an average ad CPC below $0.75.
3. What is the average Amazon CPC?
Amazon CPCs are typically between $0.15 to $6. But depending on factors such as product niche, campaign goals, competition, seasonality and budget allocation the numbers can vary.
4. What’s the Average Ad Spend for Amazon Sellers Running Sponsored Ads?
On average, sellers may spend between $100 and $10,000 per month. However, large brands may also spend substantially more.
5.Why Are Sponsored Ads Becoming More Costly for Amazon Sellers?
The simple answer is: because it works. Ad costs are auction based. Amazon Sellers set the rates by setting maximum bids based on acceptable cost ratios.
6. What’s the Minimum Ad Spend to Start a PPC Campaign on Amazon?
Amazon ad campaigns require a minimum daily budget of $10 to activate performance-based rules. In practice however, that spend may be too low to deliver meaningful impact. Get in touch with us and we can provide you with a budget recommendation based on your margins, sales prices and the competitiveness of your niche.
7. What Does ACoS Mean in Sponsored Ad Performance?
ACoS (Advertising Cost of Sale) measures ad spend relative to ad sales. It's calculated by dividing ad spend by ad revenue and multiplying by 100.
8. What is a good ACoS?
A good ACoS for most sellers ranges from 15-30%, but it depends on factors such as profit margins, keyword competition, and ad goals.
9. Why is my ACoS so high, and how can I reduce it?
High ACoS can be reduced by optimizing keywords, improving conversion rates, and adjusting bids. Optimizing page content and targeting relevant keywords also helps lower ACoS.
10. What is TACoS and Why It Matters in Your PPC Strategy?
TACoS (Total Advertising Cost of Sales) measures ad spend relative to total sales (including both ad and organic sales), providing a holistic view of advertising efficiency.
11. What is the difference between ACoS and TACoS?
ACoS only considers ad sales, while TACoS accounts for total sales, including both organic and ad-driven purchases, offering a broader view of profitability.
12. How do I check TACoS on Amazon?
TACoS is calculated by dividing ad spend by total sales and multiplying by 100. Monitoring your TACoS helps track the overall impact of advertising on revenue.
