Many Amazon Sellers eventually hit roadblocks when managing Amazon Ads: Cost-per-Clicks (CPCs) keep creeping up, advertising campaigns are hard to scale and eventually sales growth stalls. This is when they typically turn to an Amazon Agency for help. At SellerMetrics we are uniquely positioned to help you overcome these challenges. Read on to learn more about our Amazon Advertising Management Services.
One of the most common questions we get from Amazon Sellers is: How much does it cost to manage Amazon ads? While costs can vary depending on the size of the business and campaign goals, we understand that providing you with clear and transparent information on our Amazon advertising optimization service fees can help you make an informed decision.
We offer four distinct pricing options that are based on the number of Amazon listings (Parent ASINs).
Products (Parent ASINs): 1 to 3
Products (Parent ASINs): >3 to 20
Products (Parent ASINs): >20 to 40
Tailored Propoosal & Quote
Please note that the above quoted fees are rough approximations and final fee quotations may differ.
Sales since 2021
Average Market Share Increase
Total Team Years of Amazon Experience
We offer specialized optimization services for every aspect of your Amazon ad campaigns. This includes Sponsored Products Ads Management, Sponsored Brands Ads Management, and Sponsored Display Ads Management. Our team of seasoned Amazon advertising experts leverages data-driven strategies and our own proprietary bid optimization software to help you manage your ad spend, improve targeting, and boost overall campaign performance to drive tangible results according to your ACoS goals.
Sponsored Product Ads are bottom-of-the-funnel Amazon Search Ads that feature your Amazon Listings in prominent positions on the Amazon Search Results Page. Typically strongest Return on Investment (ROI).
Sponsored Brands Ads are bottom to mid-funnel Ads that allow for customized creatives while also delivering strong ROI. In addition to optimization activities implemented for Sponsored Products Campaigns we also focus on these activities:
ponsored Display Ads campaigns are suitable for tactical remarketing to drive sales, as well as introducing your product listings to new potential shoppers (prospecting). Sponsored Display ad specific optimization activities include:
In addition to the items listed above we of course also provide regular and transparent reporting on key performance metrics such as: overall sales, ASIN performance, ACoS, CTR, and conversion rates for different search terms to ensure optimal results and ad account profitability.
Managing Amazon ads comes with its own set of challenges. Based on our experience having worked with 30+ brands we have observed that, no matter whether you are an established Seller looking for new growth opportunities or a smaller Seller facing budget and resource constraints, roadblocks to Amazon sales tend to concentrate in these areas:
Many Amazon Sellers generate sales by ranking in top positions specific Amazon Product Listings for specific keywords.
Those keywords drive most traffic to the listings and ultimately generate sales.
Sellers sometimes find it difficult to grow traffic beyond the limitations of their “cash cow” keywords and may also struggle to launch new product listings successfully.
It is no secret that Amazon ads tend to get more expensive over time.
According to Statista, Amazon average CPCs have increased by close to 30% in between 2020 and 2022.
This makes it difficult for Sellers to maintain their ACoS AND total revenue goals. Especially in tight margin segments there is a prevailing risk that overall sales decline to sustain ACoS, or that ACoS needs to be sacrificed in order sustain healthy top-line sales.
A classic advertising challenge is the need for statistically significant findings.
You may target a keyword that seems highly relevant to your Amazon listing, but despite substantial investment, so far the keyword has not generated any conversions.
What do you do next? Pause the keyword? Reduce the bid? If you pull the trigger too early, you may just miss out on a sale, but if you keep spending, you may waste your budget.
Our approach to helping you with these (and other) growth problems is always based on a detailed audit that we carry out and discuss with you in detail at the beginning of our collaboration.
The goal of this detailed triage of your Amazon ad Account to identify weak spots and formulate an action plan with clearly defined targets and goalposts to boost your Amazon Sales. Here is a selection of factors that will evaluate:
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
We are a client focused Amazon Agency run by former sellers that have achieved 7-figure brand exit.
We provide a complete suit of Amazon services including Amazon SEO Services and Amazon PPC Optimization Services.
Since 2001 we have helped our 30+ clients generate more than $600M in sales on Amazon.
Thanks to our proprietary Amazon PPC optimization software we can leveraging millions of data points from thousands of Amazon ad accounts. This enables us to draw real-time insights to launch, refine, and optimize your Amazon advertising campaigns.
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
We will start restructuring your campaigns by renaming, consolidating and creating new ones.
We also setup our proprietory Amazon Advertising Optimization Software.
For the next few weeks we will continue to monitor your Amazon Ad performance.
We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.
Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.
From there on, we’ll keep on optimizing your Amazon Ad Account.
Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
We will start restructuring your campaigns by renaming, consolidating and creating new ones.
We also setup our proprietory Amazon Advertising Optimization Software.
For the next few weeks we will continue to monitor your Amazon Ad performance.
We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.
Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.
From there on, we’ll keep on optimizing your Amazon Ad Account.
Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.
