Meta Ads are an effective way to promote your Amazon FBA business to relevant audiences beyond the scope of the Amazon ecosystem. Especially lifestyle brands with strong creatives benefit from the brand building benefits that come by running Facebook and Instagram ads.
Meta advertising can help grow your Amazon seller business by driving targeted traffic to your product listings, thereby increasing visibility and sales.
Driving relevant traffic to Amazon Listings provides an immediate sales lift. Especially Amazon new product launches can benefit from the additional momentum provided by Facebook ads.
Higher sales lead to more reviews, and a growing number of positive reviews improves your Amazon conversion rate while boosting search visibility via the Amazon A9 algorithm.
Growing sales and more reviews fuel the Amazon flywheel: a self-reinforcing cycle that rewards Amazon Listings that provide a positive customer experience over those that do not.
Boosting sales, reviews and conversion rate enhances the likelihood of your Amazon Listings being propelled to top positions in Amazon search results.
Facebook and Instagram advertising is generally highly effective because Meta can leverage the trove of information it collects about its users. By tracking user behavior across its platforms Facebook, Instagram, WhatsApp, as well as thousands of websites, Meta can predict specific user actions, such as making a purchase. The so-called Meta tracking pixel that is embedded by an advertiser on their website can be leveraged to optimize Meta ads for specific goals (such as purchases).
Running Meta Ads to Amazon Listings has a key drawback: You cannot embed the Meta tracking pixel on the Amazon website. Without pixel data, however, your Meta ads cannot be optimized for meaningful ad objectives such as sales. This prevents the Meta ads algorithm from “learning” and driving high-converting traffic to your Amazon Product Pages.
Driving Meta ad traffic to a custom landing page is critical because it introduces the ability to optimize Meta ads for email lead submissions. Let us explain why this is such a big deal:
By driving traffic to a custom developed Amazon Landing Page you can set meaningful optimization goals for your Meta ads and in addition to that you can also collect valuable first party customer data, such as user email addresses (which is great for Amazon seller who also run a DTC business or have high repeat-purchase rates).
While it is not quite the same as a “sale”, it comes very close to that. Many landing page visitors who submit their email addresses to redeem an Amazon coupon code that you provide as an incentive will end up buying your products on Amazon.
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
The implication of selecting “traffic” as your ad optimization goal is the same as optimizing Meta ads for the lowest possible cost-per-click (CPC). You are essentially instructing the Meta ad algorithm to send you “the cheapest” clicks. As Meta can charge much higher CPCs for users in "shopping mode", you are essentially asking Meta to target only those users who have a very low propensity to making a purchase and to exclude those that may actually be ready to pull the trigger! That's why it is so important to not drive Meta ad traffic directly to Amazon, but to a custom Amazon landing page that is hosted on your domain.
If you are interested in exploring off-Amazon marketing activities in general, also take a look at our Google Ads for Amazon Listings services.
