Amazon Vendor Central is a powerful platform that enables brands to directly supply products to Amazon (also referred to as “1P” model). Vendor Central offers many advantages, such as owning the Buy Box, more sizeable bulk orders, access to enhanced content and marketing tools and so on. But managing Vendor Central comes with its own set of challenges. Partnering with an experienced Amazon vendor central agency can help you navigate these complexities, driving your sales growth and success on Amazon.
Working with Amazon directly creates significant advantages for established brands. But seizing all the opportunities that are associated with running a 1P business does not come easy: Without sufficient experience dealing with Amazon directly, interpreting Vendor Central reports and most importantly managing inventory and pricing, brands can end up getting caught in a net of contractual requirements and obligations that are hard to handle. Some common challenges include:
Understanding and anticipating Amazon’s order cycles are vital. As orders are placed in bulk, it can be challenging for brands to have sufficient stock readily available. However, both over- and understocking can result in fees / lost sales.
Our team provides precise inventory management solutions, ensuring that your stock levels are always optimal to meet demand without incurring additional costs.
As a 1P partner, Amazon purchases all products at wholesale prices. Amazon retail prices (the price that shoppers pay) can thus differ from your desired retail prices.
The reason therefore is that Amazon automatically matches its prices vs the next best online price. This can have a significant impact on other channels and consumer perceptions of your brand.
Launching new products is a common challenge for Amazon Vendors. Given that products are new and do not have any sales track-record, Amazon’s algorithm driven procurement process may not initially have confidence in your new products and thus not order significant stock.
Managing Amazon Vendor Central is a complex task that consists of many integrated activities spanning operations, as well as listing and ad optimization. To grow sales, one needs to master all three areas.
Our vendor management services offer a comprehensive, end-to-end solution for brands seeking to outsource their entire Amazon operations to a trusted professional partner. For brands with strong in-house capabilities, such as demand planning, we also provide tailored, turnkey amazon vendor management services designed to complement your existing strengths, ensuring seamless integration and optimized performance across all areas of your Amazon business.
We have extensive experience in setting up and optimizing Amazon Ads. With our proprietary Amazon bid optimization software, we are one of the few agencies that can fully automate keyword bidding for your ads. This allows us to maximize advertising performance towards your ACoS goals. Learn more about our Amazon advertising services:
Amazon listing optimization involves more than just Amazon SEO (keyword, title and bullet point optimisation) —it is about refining every element of your Amazon listing. This includes not only standard product images and A+ Content but also, for some vendors, Amazon Premium A+ Content. Drawing from extensive experience across diverse accounts, we have a deep understanding of content and creative best practices. We are ready to leverage this knowledge to help your listings stand out and to drive conversions. Learn more about our experience with Amazon Listing Optimization and Amazon SEO.
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Our founder Rick Wong earned his spurs running a successful Amazon business. Rick began selling on Amazon in 2016 and made a seven-figure exit in 2020. We thus have first-hand experience and understand all the complexities of running an Amazon business.
We believe that it is important to have fully transparent and honest relationships with all our clients. No matter whether we discuss strategy, targets, or performance. We will provide regular and transparent updates and keep you apprised of our progress.
We look at your Amazon business holistically and start with the lowest-hanging fruit. May it be inventory planning, ad management, or listing optimization, we live and breathe Amazon. After our initial business assessment and onboarding we propose action plans and define priorities.
Sales since 2021
Average Market Share Increase
Total Team Years of Amazon Experience
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
Based on our optimization roadmap we starting taking over your account.
Besides handling day-to-day operations, such as demand planning and order management, we also start optimizing your listing and ads (where needed).
Finding new and customized ways to grow and implementing effective methods to scale your Amazon Vendor Central account in a profitable way.
From there on, we’ll keep on optimizing your account.
Most importantly we will provide you with regular, monthly updates and address any questions you may have.
Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.
We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.
We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.
Based on our optimization roadmap we starting taking over your account.
Besides handling day-to-day operations, such as demand planning and order management, we also start optimizing your listing and ads (where needed).
Finding new and customized ways to grow and implementing effective methods to scale your Amazon Vendor Central account in a profitable way.
From there on, we’ll keep on optimizing your account.
Most importantly we will provide you with regular, monthly updates and address any questions you may have.
Vendor Central and Seller Central are very different operating models that cater to different types of businesses. Vendor Central is an invite only program that is primarily designed for large brands and original brand manufacturers who want to sell directly to Amazon. Thus, with Vendor Central the relationship between Amazon and a brand is a wholesale relationship. In contrast to that, Seller Central is an open program that allows brands and resellers to utilize the Amazon platform to sell directly to consumers.
To get a full overview of all the intrinsics of both approaches check out our blog post: Amazon Vendor Central vs Amazon Seller Central - All Differences Explained.
