Amazon Sponsored Products Ad Management Services

Amazon Sponsored Products Ads are a critical to scaling any Amazon Seller account and an important component of our Amazon PPC Services. The ability to showcase your products on top of the Amazon search results when shoppers search for keywords relevant to your products creates a unique selling opportunity. But featuring your listings in this prime real estate doesn’t come cheap. Cost-per-click (CPC) can be high and finding the right partner to optimize your Amazon PPC ads is key.


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Expert Amazon Sponsored Products Services

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

Our Approach to Amazon Sponsored Products Ads Optimization


Our approach to managing your sponsored ads is straightforward: we take the time to understand your business goals and challenges and after having reviewed your current account setup and structure (or creating the most suitable one if you are starting from scratch) we leverage our expertise, data insights based on your past performance and our proprietary Amazon bid optimization software to help you grow sales at a profitable ACoS (Advertising Cost of Sales).


Business & Data Driven Decisions

With Amazon Sponsored Products ads, the devil is in the details:

  • Which keywords to bid on?
  • What match type for each keyword?
  • Should you set aggressive bids, follow Amazon’s suggested bid (just kidding) or is there an optimal bid given your ACoS target?

Our experts review your current account analytics, go through your search term reports, conduct additional keyword research and most importantly also take the time to listen to what your business goals are to create and manage your ad campaigns.

Algorithmic Bid Optimization

One thing that sets our agency apart is that we do not just talk ‘big-data’ and ‘machine-learning’.

We have built an Amazon bid optimization software that utilizes algorithms to automate your keyword bidding 24/7. This allows us to:

  • Scale your keywords in the most effective way
  • Minimize budget wastage while ensuring optimal coverage for highly profitable keywords
  • Achieve your ACoS goals

Transparent & Sales Growth Focused

We operate 100% transparently and provide detailed monthly reporting. This entails:

  • Tracking Key Performance Metrics such as: Impressions, clicks, CPC, CTR, conversions, Sales, and ACOS
  • Strategic Recommendations: Strategic recommendations to align advertising efforts with business objectives that also cover listing quality and product related factors.
Book a Sponsored Ads Strategy Session

How To Get a Low ACoS On Competitive Keywords


  • How to include highly competitive keywords in your sponsored products campaigns
  • How to mine and scale profitable Long-Tail Keywords
  • How to utilize broad match modifiers to increase "keyword" vs "user intent" fit

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Amazon Sponsored Products Ads are used by 75% of all Sellers - For Good Reasons


Unlike Sponsored Display ads and Amazon Sponsored Brands ads, Amazon Sponsored Products Ads do not require a Sellers to complete an Amazon brand registration. They also do not creative assets as your product listing is featured in your ads. Just like Google search ads, these ads can be set up targeting specific keywords.

What do our Amazon Sponsored Products management services include?


Keyword Research

  • Identifying high-volume, long-tail keywords
  • Analyzing competitor keywords, opportunities due to seasonality and expected performance

Campaign & Ad Setup and Optimization

  • Setting campaign targeting, bid strategy and max bids
  • Monitor and refine keyword lists for better targeting (adding negative keywords, etc.)

Bid Management

  • We use a proprietary bid management software with advanced algorithms to automate bidding 24/7 to help you achieve your ACoS goals

Competitor Research, Reporting & More

  • Reviewing competitors’ target keywords to identify growth opportunities
  • Regular & Transparent performance reporting (incl. ACoS, CTR, CPC etc.)
  • Recommendations for improving ASIN PDP content


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Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Software.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Our Amazon Sponsored Products Ads Services Fee Structure - Transparent & Fair


Lite Plan

Products (Parent ASINs): 1 to 3

  • 0 – $3,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 3 to 4% (Depending on Sales)

Seller Plan

Products (Parent ASINs): >3 to 20

  • >$3,000 – $25,000 /month Ad Sales
  • Retainer: $1,500
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Professional Plan

Products (Parent ASINs): >20 to 40

  • >$25,000 – $80,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Enterprise Plan

Tailored Propoosal & Quote


Please note that the above quoted fees are rough approximations and final fee quotations may differ.


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FAQ: Amazon Sponsored Products Ad Management Services


1. How can Amazon Sponsored Products Ads benefit my Amazon Seller business?


These ads allow you to enhance product visibility, drive targeted traffic, and ultimately increase sales by showing your product listing on top of the Amazon search results when shoppers search for specific keywords that you target with your ads.

2. Why should I hire your agency for Amazon Sponsored Products Ads management?


We can leverage years of experience and apply proven tactics to your campaigns. We have also developed our own bid management software. This is a key differentiator for SellerMetrics and puts us in the unique spot to help you beat your competition.

3. How do you determine the right keywords for my Sponsored Products Ads?


We conduct thorough keyword research based on your existing account data (i.e. search term reports) and comprehensive competitor analysis.

4. What is ACoS and how do you manage it?


ACoS (Advertising Cost of Sales) is a key metric measuring ad spend efficiency. We use advanced bid strategies and continuous optimization to achieve your target ACoS.

5. How often do you adjust bids and optimize ad campaigns?


We use our own proprietary bid management software to continiously optimize your bids 24/7.

6. What kind of campaign performance reporting do you provide?


We offer detailed performance reports on a monthly basis. These reports include all key metrics such as impressions, clicks, conversions, CTR, CPC, revenue, and ACOS.