Google Ads Management Services for Amazon Products

To scale sustainably, successful Sellers drive high-converting traffic from outside the Amazon ecosystem to their listings. That’s where Google Ads comes in: Targeting keywords that are already working for you on Amazon via Google Ads is one of the most effective ways to fuel FBA sales growth.


✔Struggling to Grow Amazon Sales Sustainably? Only relying on Amazon Ads to grow your Amazon sales is tough. Tapping into Google users ready to buy is an obvious next step.

✔Squeeze More Out of High-Converting Listings Amazon Listings are miracle workers when it comes to conversion rate. Driving more relevant traffic typically directly correlates with more sales.

✔The Most Cost Effective Google Ads - Ever Ads targeting Amazon Listings often achieve Google Quality Scores of 7-9 for generic keywords. This means that you pay low CPCs in the Google Ads auction.


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Google Ads Management Services for Amazon Products

Benefits of Driving Google Ads Traffic to Amazon Listings


Running Google ads to increase traffic to your Amazon listings has many andvantages. Key reasons why many US Sellers opt for this tactic include:


Better Organic Rankings

Driving more converting traffic to Amazon listings turbocharges the Amazon flywheel. As a result your listings will also rank in higher positions for your Amazon target keywords. That is because converting external traffic sends a strong signal to the Amazon A9 algorithm.

Higher Advertising ROI

Even well-funded and sophisticated Amazon sellers will reach a point of diminishing Amazon ad returns. At that point venturing into Google Ads typically helps achieve a better blended ROI, as Google advertising generates a higher incremental ROAS than additional spend on Amazon PPC ads will.

Grow Brand Awareness

Depending on the keywords you bid on, Google is a great place to reach potential shoppers before they have made up their mind and turn to Amazon. More informational search queries are often less competitive, as compared to Amazon. This helps you build awareness and grow brand search volume.

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Sending External Traffic from Google to Custom Amazon Landing Pages


Thanks to our close cooperation with our sister company LandingCube, the leading Amazon solution for custom landing pages, we can optionally direct your Google Ads traffic to custom landing pages that redirect users to your Amazon listings. The advantage of this setup is that you collect email addresses and can optmize your Google ads for conversions (email submissions). This tactic is particularly beneficial for eCommerce brands that sell products with predictable re-purchase cycles (i.e. dog food, skin care products etc.). You are also eligible to collect a 10% reimbursement from Amazon for on-platform sales.


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Our Process to Google Ads Optimization for Amazon Sellers


Each Amazon business has its own unique qualities and objectives. We provide tailored solutions that allows us to determine the best approach for your business and align our efforts with your brand to achieve your advertising goals.

Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will dig into your Amazon Attribution and Google AdWords campaigns. Also will get the send of what Keywords are working and not working for you. Here you can hear back with a detail plan of action and an accurate quote from me.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

After the onboarding process is complete. Will will start restructuring your campaigns by renaming, consolidating and creating new one.

Using LandingCube, we will create high converting landing pages that will help conversions and attribute your conversion on Amazon from off Amazon traffic

For the next few weeks we will continue to monitor your Amazon Attribution and Google Ads data.

We will be seeing trends and specific keywords that are doing giving your brand a ROI positive or negative results.

Finding new and customized ways to grow and implementing effective methods and new features introduced by Amazon and Google to scale.

From there on, we’ll keep on optimizing your Google Ad Words Account.

Most importantly we will provide you with an updates on your Campaigns and address any concerns you may have. We will also provide you with monthly updates on the performance of your account.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    Landing Page Setup
  5. Gather your Google Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

  2. Account Audit

    We will dig into your Amazon Attribution and Google AdWords campaigns. Also will get the send of what Keywords are working and not working for you. Here you can hear back with a detail plan of action and an accurate quote from me.

  3. Onboarding and Alignment Call

    Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and Landing Page Setup

    After the onboarding process is complete. Will will start restructuring your campaigns by renaming, consolidating and creating new one.

    Using LandingCube, we will create high converting landing pages that will help conversions and attribute your conversion on Amazon from off Amazon traffic

  5. Gather your Google Ads data

    For the next few weeks we will continue to monitor your Amazon Attribution and Google Ads data.

    We will be seeing trends and specific keywords that are doing giving your brand a ROI positive or negative results.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods and new features introduced by Amazon to scale.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Google Ad Words Account.

    Most importantly we will provide you with an updates on your Campaigns and address any concerns you may have. We will also provide you with monthly updates on the performance of your account.

Start your journey to scale your Amazon brand with our External Ads Traffic Service.

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How it works



1

Set Up Amazon Attribution

To track the individual Keywords, we will create specialized Amazon Attribution campaigns. As a result, we can measure with precision and granularity.

2

Create Landing Page (Squeeze Pages)

Our team will create custom landing pages using LandingCube, emphasizing the benefits to further amplify your brand. We collect emails so that you can re-market to your own audience when the time comes.

3

Set up Google Ads Words Campaigns

Using Google Ad Words as our external traffic source we will drive traffic to our custom landing pages. We will further optimize this traffic source to make sure you maximize your ROI

4

Monitor Rankings and Track KPIs

We will track key performance indicators such as your Keywords ranking, Conversion rates and Emails captured.

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

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FAQ: Google Ads Management Services for Amazon Products


Can you send Google Ads traffic directly to Amazon listings?

Yes—you can run Search Ads that link directly to your Amazon listings, using Amazon Attribution to track clicks and sales.

Can I also run Google Shopping Ads or PMAX (Performance Max) Campaigns to Amazon Product Pages?

Unfortunately that's not possible, but you can run standard Google search ads.

How do you measure performance of Google Ads for Amazon products?

We use Amazon Attribution links to capture clicks from Google and tie them to conversions on Amazon, enabling keyword-level ROI reporting.

Does running Google Ads help Amazon organic rankings?

Absolutely. External traffic and sales velocity help Amazon’s A9 algorithm, often lifting listings organically within weeks.

How do you avoid wasted ad spend?

We use phrase- and exact-match keywords, continuous negative keyword pruning, and start by bidding on keywords that your Amazon ads are already converting well for.

How long does it take to see results?

Campaigns launch within days, and we typically recommend reaching at least 200-300 tracked clicks within 30–45 days before assessing initial results. Organic lift may appear in 50–90 days.

Do you manage Google ads copy and extensions too?

Yes—we write custom ad copy highlighting product benefits, Amazon reviews, and include structured extensions to boost CTR.

What's your pricing model?

We charge fixed monthly management fees (tpically minimum 4-month commitment). Setup includes campaign build-out, attribution setup, and strategy; ongoing optimization is included in monthly fees.

Can you integrate with my existing Google Ads account?

Yes. We prefer running Google ads that way. It's also beneficial to you as you onw the Google ads account and all data associated with it.

Is running Google Ads beneficial for all Amazon products?

Google Ads for Amazon products works best for products with clear search intent, strong Amazon listings, and sufficient profit margins (>20 %); we’ll assess fit during your initial strategy call.