Category: Amazon PPC

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

27 January 2026

Google Ads for Amazon Amazon Products: Measurement & Optimization That Drives Real Growth

In the very competitive Amazon market of today, depending only on internal PPC is a sure way to los...

24 January 2026

Amazon SEO Strategy Guide: 10 Steps to Boost Traffic in 2026

In 2026 boosting Amazon Product Listing traffic via an effective Amazon SEO Strategy (more about our Amazon S...

23 January 2026

What are Amazon Sponsored Brands Ads & How to use Them?

What is Sponsored Brands in Amazon? Amazon Sponsored Brands Ads are ads that appear in the search results, on...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

13 January 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong  Updated Jan 13, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

12 January 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read ByRick Wong Updated Jan 13, 2026 TL;DR Why are my “Exact Match” keyword campaigns sudd...