Category: Amazon PPC

21 November 2024

Amazon SEO Strategy Guide: 9 Steps to Boost Traffic in 2025

Let’s now look at the practical side of boosting Amazon Product Listing traffic via an effective Amazon SEO...

31 October 2024

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all information you need to identify negative keywords for your Amazon PP...

30 October 2024

Amazon TACoS: What is TACoS & How to Optimize it?

Overview Besides Amazon ACoS, Amazon TACoS (Total Advertising Cost of Sale) is one of the KPIs that Amazon Se...

20 October 2024

Amazon PPC Automatic vs. Manual Campaigns

Understanding the differences between Automatic and Manual PPC Campaigns is important. There are suitable sce...

16 October 2024

How to Set Up Amazon Auto Campaigns: Complete Guide

Amazon Pay-Per-Click (PPC) ad campaigns can be run in two ways: automatic and manual. In this article, we’l...

16 October 2024

What is a Good ACoS for Amazon PPC in 2024?

ACoS (Ad Cost of Sales) is a metric that measures the performance efficiency of Amazon PPC advertising campai...

1 October 2024

What are Amazon Sponsored Brands Ads & How to use Them?

What is Sponsored Brands in Amazon? Amazon Sponsored Brands Ads are ads that appear in the search results, on...

29 September 2024

Amazon PPC Match Types: A Guide to Broad, Phrase, and Exact Match

What are the 3 Amazon PPC Keywords Match Types? In Amazon PPC, the manual keyword targeting options allow the...

11 September 2024

How to Edit Amazon Advertising Campaigns

In this post we explain step-by-step how existing Amazon Sponsored Products, Sponsored Brand and Sponsored Di...