Amazon PPC
A Quick Guide to Amazon Sponsored Brand Video Campaign Creation

A Quick Guide to Amazon Sponsored Brand Video Campaign Creation

Sponsored Brands Video Ads are a new way for businesses to grow their Amazon presence and increase sales.  So, what are Sponsored Brands? They're ads that you can create on your own, using Amazon's tools. This blog post will discuss setting up an Amazon video ad...

Amazon Search Term Report in Amazon PPC: Comprehensive Guide

Amazon Search Term Report in Amazon PPC: Comprehensive Guide

As a seller on Amazon, I am always thinking keywords, keywords, keywords. What are the customers searching for on Amazon that can give me an advantage? This is how Amazon businesses can be optimized in terms of product research or increasing sales. Although Amazon...

What Is Amazon DSP? Comprehensive Guide (2022)

What Is Amazon DSP? Comprehensive Guide (2022)

Overview Amazon Sellers are constantly on the lookout for fresh and interesting methods to reach out to potential customers and boost conversion rates. High-quality display advertising and video commercials ads are excellent ways to inform the audience about...

Using Amazon Negative Keywords Effectively in Amazon PPC

Using Amazon Negative Keywords Effectively in Amazon PPC

What is Amazon Negative Keywords? Today, we'll talk about Amazon negative keywords, which are one of the most underappreciated aspects of Amazon PPC. To begin, let's define what negative keywords is? Negative keywords allow you to block a particular search...

Detailed Amazon Advertising Strategy Guide for 2022

Detailed Amazon Advertising Strategy Guide for 2022

If you want to be successful with Amazon PPC, you'll need a marketing approach that's targeted to your company's objectives. That is why the right Amazon Advertising Strategy is hugely important One of the most important variables in how well your campaigns succeed is...

Amazon PPC Negative ASIN Targeting

Amazon PPC Negative ASIN Targeting

For the longest time. A lot of sellers have been asking "can I use ASIN as a negative keyword on PPC?" and for the longest time, the answer was no. But, over the past two weeks, Amazon has rolled out a new feature that will fundamentally change the way every seller...

Definitive Guide to Amazon ACoS in 2022

Definitive Guide to Amazon ACoS in 2022

ACoS (Ad Cost of Sales) is a metric that measures the performance efficiency of Amazon PPC advertising campaigns. Essentially, ACoS allows you to calculate the percentage of sales paid for through advertisements. By analyzing your ACoS, you can figure out whether or...

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