Category: Amazon PPC

4 April 2026

Micro-Dayparting on Amazon: Using Agentic AI to Slash ACoS

8 min read By Rick Wong  Updated Mar 30, 2026 TL;DR What is the difference between standard dayparting a...

31 March 2026

Navigating the Unified Campaign Manager: Blending DSP and Sponsored Ads

8 min read By Rick Wong  Updated Mar 30, 2026 TL;DR What exactly is the Unified Campaign Manager? It is ...

30 March 2026

Amazon Ads & Claude Code: The Ultimate MCP Setup Guide for Sellers

8 min read By Rick Wong  Updated Mar 30, 2026 TL;DR What exactly does this setup do for my Amazon Ads? I...

22 March 2026

The 25-Month AMC Lookback: 3 Custom Audiences SMBs Should Build Today

8 min read By Rick Wong  Updated Mar 22, 2026 TL;DR What is the 25-month lookback and why does it change...

22 March 2026

The Complete Guide to Choosing an Amazon Advertising Agency for the UK

8 min read By Rick Wong  Updated Mar 22, 2026 TL;DR Why can’t I just duplicate my US Amazon campai...

9 March 2026

The Complete Guide to Amazon PPC Product Targeting

18 min read By Rick Wong  Updated Mar 10, 2026 TL;DR Why should new sellers prioritize Sponsored Product...

27 February 2026

The Ultimate 2026 Guide to Amazon Video Ads Best Practices

8 min read By Rick Wong  Updated Feb 27, 2026 TL;DR What is the optimal length for an Amazon video ad? A...

18 February 2026

Amazon Marketing Cloud (AMC) for Non-Enterprise: Complete Guide

8 min read By Rick Wong  Updated Feb 18, 2026 TL;DR Is AMC free and available to smaller sellers? Yes. A...

18 February 2026

The “Other – Interactive” Black Box: Deciding Your Fate in the Amazon Ad Report

8 min read By Rick Wong  Updated Feb 18, 2026 TL;DR What is it? It’s a reporting bucket for non-search...