Email Marketing for Amazon Sellers: Drive Repeat Sales & Reviews
Ecommerce brands understand well that email marketing is still one of the most cost effective channels. According to the email marketing platform Omnisend, the average ROI for email marketing campaigns is a whopping $36 to $40. The challenge for Amazon Sellers: Your buyers are Amazon customers and your ability to reach them via direct response email campaigns is limited.
✔We seamlessly integrate with Amazon Attribution to transparently measure performance
✔Our campaign templates can be executed with all popular email marketing platforms (Klavyio, Mailchimp, etc.)
The Challenge for Amazon Businesses: TOS Compliant Email Address Collection
Amazon sellers face two major challenges: How to collect customer email addresses and how to stay TOS compliant? As the eCommerce platform operator Amazon does not share customer email addresses directly with sellers. Retaining first-party data, such as email addresses, is clearly beneficial for Amazon, but it severely limits sellers' ability to cultivate direct customer relationships.
While Sellers have some limited ability to send messages via the Amazon Buyer-Seller Messaging Service, this hardly compares to delivering personalized post-purchase communications, cross-sell campaigns and seasonal purchase reminders.
How We Help Sellers Build Email Lists: Custom Landing Page Funnels
Our Amazon seller agency works closely with the industry’s gold-standard when it comes to building custom Amazon landing pages: our sister company LandingCube. LandingCube specializes in building Amazon-compliant landing page funnels designed to effectively capture customer email addresses. By strategically directing external traffic—via social media advertising, or influencer partnerships—to optimized landing pages, sellers can successfully capture valuable email leads.
Advantages of LandingCube Powered Email Marketing Strategies
LandingCube is an exceptional tool that offers highly customizable templates that effectively convert visitors into email subscribers through single-use coupon integrations, scarcity-driven countdown timers, and visually appealing layouts tailored to product categories and offers. Here are some other key advantages:
Effective Shopper Incentives
LandingCube integrates strategic incentives (typically coupon codes) to encourage shoppers to provide email addresses.
Maximum Ad Efficiency
LandingCube landing pages can be hosted on your own domain. This allows you to run conversion (email capture) optimized Meta ads.
10% Amazon Referral Bonus
Qualify for 10% credit bonus on referral fees with each third-party Amazon sale via the Brand Referral Bonus (BRB) program.
What LandingCube Users are Saying
Dave Huss
Amazon Seller
"With LandingCube we gave a 15% coupon ... LandingCube made that process really easy."
Matthew Chandler
Amazon Seller
"I split tested a bunch of things, including sending traffic directly to listings. It has cheaper clicks, but the coupon take rate is lower. So I actually got a better conversion rate to actual sales using a landing page."
Tony Brooks
COO of a 7-Figure Amazon Business
"LandingCube helped us build an email list of thousands of customers. This has made launching new products much easier."
Four Email Campaign Flows Every Seller Needs to Build Out
Collecting customer emails is just the first step. To fully monetize your email list, you need to setup automated campaign flows to drive repeat purchase, maximize customer lifetime value and stay top of mind.
Post-Purchase Review Requests
Review request emails are vital for success on Amazon. Utilizing TOS-compliant language ensures compliance while increasing organic review velocity also helps fuel the Amazon flywheel and increase sales further.
Cross & Up-Sell Campaigns
Cross-sell and upsell campaigns recommend complementary or higher-value products based on previous purchases. Such campaigns effectively leverage existing buyer behaviors to increase your average order value (AOV).
Seasonal Email Campaigns
Seasonal email campaigns around significant sales events like Black Friday, Prime Day, and holiday seasons capitalize on increased customer readiness to purchase.
Re-Purchase Reminders
Re-purchase reminder campaigns effectively encourage repeat purchases for consumable or recurring-use products, such as supplements, skincare, and household goods. Automated triggers set to typical product consumption timelines ensure timely and relevant emails.
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
Janelle M
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Nick Jackson
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
Jessica Brandt
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Effective Shopper Incentives
Maximum Ad Efficiency
10% Amazon Referral Bonus
