Walmart SEO Services: Boost Visibility, Rank Higher & Sell More
Fierce competition on Amazon is pushing more and more sellers to Walmart.com the #2 U.S. online marketplace. Winning in organic search is key for sustainable success on the Walmart marketplace. To succeed with Walmart SEO brands need to maximize visibility, rank for relevant keywords and drive low-cost yet highly converting traffic to their Walmart product pages. At SellerMetrics, we specialize in Walmart SEO services designed to optimize your product listing and maximize your sales performance.
✔Reach 400M+ monthly Walmart.com visitors: The #2 e-commerce marketplace in the U.S.
✔150K sellers vs. 2M+ on Amazon: Far less competition but greater visibility
✔Walmart e-commerce is up almost 3x since 2018: Massive growth and big opportunities
Walmart SEO, or Walmart Marketplace SEO, describes the process of optimizing Walmart product listings to rank higher for relevant keywords in Walmart search results. To succeed in Walmart SEO, understanding the walmart search algorithm is critical (more about this in our blog post on Walmart SEO Strategy).
Walmart has developed its own proprietary search algorithm that is different from the Amazon A9 algorithm or the Google search algorithm.
At SellerMetrics, our Walmart SEO services are built on years of experience managing ecommerce growth for brands across multiple marketplaces. We have developed a deep understanding of the nuances of Walmart’s algorithm, and we know how to help you adapt your Amazon-learned strategies and how to tweak your Amazon listings to successfully migrate them to the Walmart marketplace.
The Walmart Search Algorithm Explained
The Walmart algorithm considers a number of variables. While different factors have a different weighting, in essence the algorithm has the objective of surfacing whichever product a shopper is most likely going to purchase at the very top of the Walmart search results page. Factors that are incorporated into your search rank include:
Content Relevance
Covering relevant target keywords (and common variations) in product titles, listing copy and backend keywords is the foundation for SEO success on Walmart.
Sales Velocity
Ultimately Walmart wants to show shoppers products that they are going to like - and buy.
Thus overall sales performance and velocity are key.
Fulfilment Capabilities
According to statistics by Meteor Space, “46% of [US] online consumers state that reliability is the top attribute they look for in an online retailer” (Source) and 70% of shoppers expect same-day or next-day delivery (Source).
User Reviews
User reviews (the positive kind!) are important because they have a massive impact on conversion rates. So to succeed on Walmart, you need to manage and drive positive user reviews.
Why Is Walmart Search Engine Optimization (SEO) So Important for Sellers?
Ranking on the first page and in top positions for high-search volume keywords is key to driving high-converting and free traffic to your product listings. Thus, SEO is naturally important for any e-commerce platform. For the Walmart marketplace it matters even more. Here is a simple statistic to explain why:
According to Walmart Connect, “Click-through Rate (CTR) is on average 4X higher for products that appear first in search results compared to lower positions and the add-to-cart rate is on average 5X higher”. (Source).
On Walmart.com, ranking high means your products are more visible, more likely to be clicked, and more likely to convert into sales.
Common Walmart SEO Challenges - And How we Help Sellers Mitigate them
While many US ecommerce businesses are already very familiar with Amazon, adding Walmart as a secondary sales channel often proves more challenging than many anticipate before making the move. Here are some of the most common Walmart SEO struggles we have observed working with US sellers:
Algorithm Differences from Amazon
Walmart’s search algorithm weighs factors like price competitiveness, fulfillment speed, and conversion history more heavily than Amazon. Sellers who treat Walmart just like Amazon are often in for an unpleasant surprise as the Walmart algorithm is less forgiving than the Amazon algorithm.
Data Blind Spots
Walmart provides fewer reporting and analytics tools than Amazon. As a result it’s more difficult for sellers to track keyword performance and to identify opportunities.
Listing Restrictions
Walmart is stricter with keyword usage in product titles and descriptions. Whereas “keyword stuffing” tends to work well on Amazon, such aggressive strategies can result in suppressed listings on Walmart as the marketplace aims to create a more curated and “cleaner” shopping experience than Amazon.
Competition with Walmart’s Private Labels
While Amazon’s private label brands like AmazonBasics can be tough competitors and dominate many categories, Walmart takes it up a notch and frequently promotes its own brands aggressively. This creates an additional barrier for sellers in certain product categories.
Fulfillment as a Ranking Factor
Fast shipping (Walmart Fulfillment Services – WFS) directly impacts rankings and your ability to win the Buy Box. Sellers without optimized fulfillment face an uphill battle.
At SellerMetrics, we have developed a structured Walmart SEO optimization process that drives measurable results for our clients. Here is our approach:
Keyword Research & Competitor Analysis: We use Walmart-specific data sources to uncover long-tail keywords.
Listing Optimization: We rewrite product titles, descriptions, attributes, and specifications.
Product Visual Optimization: We enhance product images, lifestyle shots, infographics and videos to boost conversion rates.
Ongoing Optimization & Reporting: We monitor and report on key metrics like buy box share, pricing competitiveness, and fulfillment performance.
Why Choose SellerMetrics as Your Walmart.com SEO Company
We are not just another ecommerce agency. We actually started out as an Amazon Seller and thus understand the struggles you are facing on a day to day basis - and how to overcome them! Over the last few years we have expanded our Amazon services and helped more and more clients successfully launch on walmart.com. We understand both ecosystems and can adapt proven strategies to fit Walmart’s unique algorithm. Besides Walmart SEO services, we also provide Walmart Marketplace Management Services and Walmart advertising management services.
Get in touch with us for a free consultation to learn how we can help you scale your business successfully on the Walmart marketplace.
Testimonials from our clients
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
Janelle M
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Nick Jackson
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
Jessica Brandt
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Walmart SEO services involve optimizing your product listings so they rank higher in Walmart’s search results, increasing visibility, traffic, and sales.
How long does it take to see results from Walmart SEO?
Most brands see noticeable improvements within 60–90 days, though timelines vary depending on category competitiveness and fulfillment setup.
How is Walmart SEO different from Amazon SEO?
Walmart emphasizes price competitiveness, fast shipping, and performance metrics more heavily than Amazon. This requires a tailored strategy.
Does Walmart SEO affect Buy Box performance?
Yes. Optimized listings, competitive pricing, and WFS eligibility improve both organic rankings and Buy Box win rates.
What tools do you use for Walmart keyword research?
We use Walmart-specific tools, proprietary data analysis, and competitive research platforms to identify the best opportunities for your products.
Can Walmart SEO be combined with Walmart advertising?
Absolutely. Running ads in tandem with SEO accelerates ranking signals, creating a synergistic growth effect.
Why should I hire an agency instead of doing Walmart SEO myself?
An experienced agency like SellerMetrics brings expertise, advanced tools, and proven processes that save time and deliver stronger results.
Do you work with all product categories?
Yes. We optimize listings across all major Walmart categories, including grocery, electronics, home goods, fashion, and more.
How do you measure Walmart SEO success?
We track keyword rankings, impressions, CTR, conversions, sales growth, and ROI to provide a complete picture of performance.
