Amazon SEO Services: Rank Higher in Search Results & Amazon AI Search (RUFUS)

Amazon is a competitive marketplace; CPCs keep increasing across many categories. Sellers turn to Amazon SEO (Search Engine Optimization) and in 2026, increasingly AI search (RUFUS), to drive traffic and sales. Join over 30 successful sellers who have boosted their sales with our expert Amazon SEO services. Get your free - human - SEO audit today!


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Amazon SEO Experts

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

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Breaking Through the Glass Ceiling: How we Fix Rankings that are Stuck


Your listing ranks on the first page of Amazon search results and just within striking distance of the top 3-5 spots where most of the clicks (and sales) happen? You get all the shine but none of the sun! This is a common problem that many of our clients face. Here is how we help them overcome this impasse:

  • Keyword Selection: Step one is a reality check. Which keywords are you targeting? Are you trying to beat Nike on "Air Jordan"? We identify 3-5 "Root Keywords" with a search volume and a level of competitiveness that is appropriate.
  • Sales Velocity Gap Analysis: Understanding that Amazon SEO is really about helping Amazon sell more is key. If a listing you compete with makes Amazon more money than yours, it will be hard to overtake it! We use advanced tactics such as tactical discounts or merging discounted listings with full-price items to carry over sales history to get you in the pole position.
  • Technical SEO Optimization: We optimize your product listing titles, bullet point copy, backend keywords (make sure to utilize the full 249 bytes!), product images and product description. In 2026, optimization for semantic search (aka RUFUS) is becoming a critical factor.
  • Boosting Review Coverage: Sales and Reviews are like chicken and eggs: You need both to win. More genuine reviews lead to better organic search performance. At SellerMetrics we help brands grow sales via authentic Amazon product reviews (Amazon Review Services for Sellers).
  • External Traffic Potential: A factor that even experienced sellers often overlook is leveraging external traffic to boost Amazon on-platform SEO. External traffic that converts accelerates the famous Amazon flywheel and boosts your rankings. Running Google Ads for Amazon products or Facebook Ads for Amazon products are two ways to propel your listings to the top of the Amazon search results page.


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Amazon SEO Ranking Service Fees

From SEO copywriting to full visual overhauls and video production. Select the package that fits your brand's stage.

SEO Package

Copy Focused SEO

$300 - $500 /variation

Keyword & Competitor Research

✔ Competitor Research
✔ Keyword Research
✔ Title, Bullets, Desc. & Backend Optimization
✔ Professional Copywriting
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Copy & Visual: Basic

$800 - $1,300 /variation

Studio Photography + Stock Images

✔ Studio Photography + Stock Editing
✔ Customer Avatar Research
✔ Professional Copywriting
✔ 1 Main Image (White Bg)
✔ 6 Infographic/Benefit Images
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Best Value

Copy & Visual: Premium

$1,500 - $2,000 /variation

Studio & Lifestyle Photography

✔ Studio Photography + Lifestyle
✔ Customer Avatar Research
✔ Professional Copywriting
✔ 1 Main Image (White Bg)
✔ 6 Infographic/Benefit Images
✔ 2 Lifestyle Images
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Creative Services: Video

$500 - $2,000 /video

Listing & Sponsored Ad Videos

✔ Studio and/or Lifestyle Video
✔ Scripting & Storyboarding
✔ Professional Copywriting
✔ Filming & Production
✔ Post-Production / Editing
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Enhanced Brand Content / A+ Content

A+ Content (Add-on)

$250 /variation

Add-on to Basic or Premium Packages

✔ Strategic Layout
✔ Captivating Imagery
✔ Keyword-indexed Copywriting
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A+ Content (Standalone)

$500 /variation

For existing listings

✔ Strategic Layout
✔ Captivating Imagery
✔ Keyword-indexed Copywriting
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Semantic Clustering & "Rufus" Optimization for Amazon AI Search


Amazon SEO is evolving. Users no longer exclusively turn to the Amazon search bar, but increasingly leverage AI powered assistants, such as Amazon RUFUS. To win in AI search, you need to go beyong simple "Keyword Mapping". To future-proof your listing we identify conversational queries and natural language patterns that Amazon shoppers use and weave them into your bulletpoint and product description copy.

Deep-Diving Advanced Amazon Keyword Research Tactics


  • How to spot high-opportunity keywords by analyzing the search query performance report
  • Understanding the powerful ICAP concept: Impressions, clicks, add-to-carts, and purchases
  • Leveraging synergies between Amazon SEO and Amazon PPC (more about our Amazon PPC Services)

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Our Amazon SEO Strategy Blueprint

We follow a clear process to engineer your listings into higher rankings. Here is a high-level overview of our approach:


Forensic Keyword Research

We dig leverage standard tools like Helium10 or Jungle Scout, but go beyond that also leveraging own solutions to analyze competitors' weaknesses and to find the "low-hanging fruit"—keywords with decent volume but low competition. We build a "Master Keyword List" that ensures you are indexed for every possible search variation your customer uses.

High-Converting Listing Copywriting

Your listing needs to sell. Our US-based copywriting team writes effective titles, bullets, and descriptions.

  • Titles that maximize click-through rate (CTR).
  • Bullets that address pain points and overcome objections immediately.
  • Backend Search Terms that capture misspellings, Spanish terms & synonyms.

Technical SEO & Backend Cleanup

Amazon’s back-end is messy. We fix the technical errors that are silently killing your rank. From fixing "Intended Use" fields to ensuring your structured data is compliant, we make sure the Amazon bot can read your listing perfectly.

Continuous Amazon Search Rank Monitoring

SEO isn't a "set it and forget it" task. We monitor your rankings weekly. If a competitor makes a move, or Amazon updates the algorithm, we adjust your strategy immediately to protect your position.



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Three Reasons to Choose us as Your Amazon SEO Agency


At Sellermetrics, we don't rely on "gut feeling." We are data experts. We treat Amazon SEO as a math problem that can be solved. While other agencies are busy writing fluffy descriptions, we are analyzing the hard metrics that Amazon actually ranks you on. We bridge the gap between getting found (SEO) and getting bought (Conversion Rate).

We Know How to Overcome Your Pain Points

We are a client focused Amazon Agency run by former sellers that have achieved 7-figure brand exit.

Holistic Approach to Growing Your Sales

We provide a complete suit of Amazon services including Amazon Listing Optimization Services and Amazon Advertising Services.

Proven Track Record

Since 2001 we have helped our 30+ clients generate more than $600M in sales on Amazon.




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Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Why Focus on Amazon Search Engine Optimization?


Case Studies


Improving Keyword Rankings to Grow Sales by 60%
($2.6M to $4.2M ARR)

Growing an F&B Brand's Amazon Sales by 80% YoY

Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Level up your Amazon skills
with our resources


Amazon PPC Articles YouTube

Guides Amazon FBA Articles

FAQ Amazon SEO Services


1. What are Amazon SEO Services?


Amazon SEO services summarize activities, such as product title or bullet point optimization, aimed at improving the visibility of your listings in Amazon’s search results.

2. Why is Amazon SEO important for my business?


It enhances your product’s visibility in Amazon search results, leading to increased traffic, improved conversion rate and ultimately higher sales.

3. How do you conduct keyword research for Amazon SEO?


Besides standard tools used by most agencies, like Helium 10 or Jungle Scout, we use own forecasting techniques to not only understand current search volumes and keyword competitiveness, but also to extrapolate future changes to help you get ahead.

4. What is listing optimization, and why is it important?


Results vary on how well established your brand is. Typically initial improvements can be seen within a few weeks, with significant results often visible within 2-3 months.

5. Can you help with Amazon PPC (Pay-Per-Click) advertising as well?


Yes, we offer Amazon PPC services along with SEO to holistically enhance listing visibility and drive more sales.

6. How long does it take to see results from Amazon SEO?


Results can vary depending on the competitiveness of your niche, but typically you will see improvements in rankings and traffic within a few weeks, with more significant results after a few months.

7. How do you measure the success of your Amazon SEO strategies?


We track search rankings, organic traffic, conversion rates, and sales growth, providing regular reports to keep you informed.

8. Why should I choose your agency for Amazon SEO services?


As an agency founded by former sellers we know exactly where you are coming from. We have a proven track record, experienced team, customized strategies, and transparent fee structures.

9. Do you offer a free consultation or audit for Amazon SEO services?


Yes, we offer a free audit and provide you with a tailored SEO strategy based on our findings.

10. How do ongoing Amazon SEO management services work?


We regularly update and optimize your listings to account for changes in consumer behavior, seasonality and new trends. To achieve this we continuously monitor your listing’s performance by analyzing your search query data, search impression volume, CTRs and conversion rates.