Amazon PPC Services - Leverage Our Expertise to Boost Your Sales

Since 2021 we have helped more than 30 brands grow sales on Amazon by scaling Amazon PPC advertising campaigns. Reach out to us and discover how our transparent, performance-oriented, and data-driven approach can help you achieve success with Amazon Sponsored Product ads.


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Expert Amazon PPC Services

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

What Are the Different Types of Amazon PPC Ads?


Amazon offers three types of advertising products: Sponsored Product Ads, Sponsored Brands Ads and Sponsored Display ads. Depending on your strategic objectives, level of brand awareness and budget constraints, our Amazon PPC experts will propose a mix of different ad formats tailored to enable you achieve your sales and ACoS goals.


Sponsored Product Ads

Showcase your products in Amazon search results based on specific keywords. Allows for laser-focussed ad campaign execution with strong focus on efficiency.

Sponsored Brands Ads

Increase the discoverability of your products with static visuals or videos that appear within Amazon search results (also based on keyword targeting).

Sponsored Display Ads

Increase the reach of your brand on Amazon by reaching shoppers based on interests, past behavior and context.

What do our Amazon PPC management services include?


Keyword Research

  • Identifying high-volume, long-tail keywords
  • Analyzing competitor keywords, opportunities due to seasonality and expected performance

Campaign & Ad Setup and Optimization

  • Setting campaign targeting, bid strategy, ad creative (for Sponsored Display ads) and max bids
  • Monitor and refine keyword lists for better targeting (adding negative keywords, etc.)

Bid Management

  • We use a proprietary bid management software with advanced algorithms to automate bidding 24/7 to help you achieve your ACoS goals

Competitor Research, Reporting & More

  • Reviewing competitors’ target keywords to identify growth opportunities
  • Regular & Transparent performance reporting (incl. ACoS, CTR, CPC etc.)
  • Recommendation on improving ASIN PDP content


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Advanced Amazon PPC Strategies - How to get the Lowest Bid Possible?


  • How to win in the Amazon bid action without overspending
  • How to set bids to balance getting impressions, clicks and revenue without overspending.
  • How to use bid adjustments by placement in Amazon advertising

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Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Software.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Our Amazon PPC Services Fee Structure - Transparent & Fair


Lite Plan

Products (Parent ASINs): 1 to 3

  • 0 – $3,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 3 to 4% (Depending on Sales)

Seller Plan

Products (Parent ASINs): >3 to 20

  • >$3,000 – $25,000 /month Ad Sales
  • Retainer: $1,500
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Professional Plan

Products (Parent ASINs): >20 to 40

  • >$25,000 – $80,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Enterprise Plan

Tailored Propoosal & Quote


Please note that the above quoted fees are rough approximations and final fee quotations may differ.


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How we Deliver Lower ACoS, Higher Conversion Rates & More Revenue

  • Advanced Automatic Bidding
  • Proven Prime Day Playbook
  • Strategic Keyword Selection
  • Adjustments for Seasonality
  • Effective Dayparting
  • Advanced Analytics & Competitor Monitoring

Our Proprietary Amazon PPC Optimization Software

Thanks to our proprietary Amazon PPC optimization software we can leveraging millions of data points from thousands of Amazon ad accounts. This enables us to draw real-time insights to launch, refine, and optimize your Amazon advertising campaigns.

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Case Studies


Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Level up your Amazon skills
with our resources


Amazon PPC Articles YouTube

Guides Amazon FBA Articles

FAQ Amazon PPC Services


1. What is Amazon PPC Ads Management?


Amazon PPC Ads Management involves setting up and optimizing Amazon pay-per-click (PPC) advertising campaigns with the objective to help sellers reach sales, revenue, ACoS and profit goals.

2. Why is Amazon PPC important for my business?


Amazon PPC ads help improve product visibility, drive relevant traffic to your product detail pages, and can help grow sales in a profitable way.

3. How long does it take to see results from Amazon PPC?


Results vary on how well established your brand is. Typically initial improvements can be seen within a few weeks, with significant results often visible within 2-3 months.

4. How do you choose the right keywords for my Amazon PPC campaigns?


We conduct thorough keyword research, analyze competitor data, monitor search trends, and can draw on extensive experience to select high-performing, commercially relevant target keywords.

5. What types of Amazon PPC ads do you manage?


We manage Sponsored Products, Sponsored Brands, and Sponsored Display ads for effective full-funnel coverage.

6. Can Amazon PPC ads help my product rank organically?


Yes, there are synergies between Amazon PPC ad driven sales and organic (non-ad assisted sales). The reason therefore is that more product sales will improve your products’ organic visibility in Amazon search results. Thus leveraging ads can be a great way to drive sales overall velocity.

7. How does bid management impact my campaigns?


Bid management is critical in optimizing return on ad spend, as well as ensuring that your budget is allocated effectively across different keywords and campaigns. Thanks to our proprietary bid management software we can make automated bid adjustments 24/7.

8. How do you handle seasonal trends in advertising and the impact of Prime Day?


We can draw on years of experience and also use advanced forecasting techniques to adjust budgets, bids and keywords targeting to capitalize on seasonal trends to maximize sales lift.

9. Will I get regular updates on my campaign performance?


Yes, we provide detailed regular and transparent reports, along with insights and recommendations for ongoing improvement (including PDP content enhancements).

10. How do you measure the success of my PPC campaigns?


We track metrics like ACoS, overall Sales, Conversion Rate and so on. Specific success metrics for your account will be jointly defined during the client onboarding phase.

11. What is ACoS, and why is it important?


ACoS (Advertising Cost of Sale) measures the efficiency of your ads. A lower ACoS means a more profitable ad campaign.

12. Can you handle campaigns for both new and existing products?


Yes, we have extensive experiences launching new Amazon brands, as well as optimizing and scaling mature ad accounts.