Amazon DSP Advertising Management Services for Sellers
We provide fully managed Amazon DSP advertising management services for Sellers looking to go beyond the basic Amazon advertising solutions. This spans everything from creative asset production to account and ad setup to ongoing optimization. We help you drive incremental revenue via Amazon’s programmatic advertising platform while maintaining healthy blended Customer Acquisition Cost.
✔Struggling to drive incremental sales? Amazon’s Demand Side Platform is a great way to invest meaningfully and to drive further growth.
✔Worried about wasting ad budget? Amazon DSP advertising allows you to leverage Amazon data to maintain high ad spend efficiency
✔Losing potential buyers to more aggressive competitors? Stop losing high-intent shoppers to competitors mid-funnel.
What is Amazon DSP Advertising? (Demand-Side Platform Advertising)?
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform. It allows advertisers to serve digital display ads both on Amazon.com and on 3rd party websites by leveraging Amazon’s rich audience data to ensure that relevant shoppers are targeted.
For Sellers looking to go beyond basic on-platform solutions, such as Sponsored Products, Sponsored Brands and Sponsored Display (more about our Amazon advertising management services), Amazon DSP Advertising offers cost-efficient solution to expand their reach. It enables true full-funnel marketing via data-driven programmatic advertising and helps Amazon FBA businesses to attract potential shoppers who are new to their brand or product type.
Level up Your Amazon FBA Business via Programmatic Ads
$600M+
Sales since 2021
+30%
Average Market Share Increase
45+
Total Team Years of Amazon Experience
Why Standard Amazon Ads are Insufficient for 7 & 8-Figure Amazon Sellers
Getting the basics right is key to Amazon advertising success - but once you hit a certain threshold, spending more on standard in-platform ads simply won't make economical sense: Search volume is finite, and jacking up ad bids up beyond a certain point or targeting keywords with low conversion rates is futile. The solution: Going up the advertising funnel with a cost-conscious and data-driven strategy. This is exactly what Amazon DSP advertising offers.
The Issue with Growth: Incremental Sales Fall Off a Cliff
Every successful Amazon seller eventually hits a ceiling. It becomes harder to spend on ads in a meaningful way and that stalls your growth. Over time you notice your Cost Per Click rising while your ACoS increases. You and your competitors are essentially pit fighting over the same finite number of highly competitive keywords.
Also, this approach is reactive and passive: You have to wait for a shopper to type a specific keyword into the search bar before your brand even exists to them. If you want to scale a seven or eight-figure brand on Amazon US, you cannot afford to wait for shoppers to stumble upon you. You need to leverage your scale and advertising muscle to intercept customers so that they do not end up searching for highly competitive generic keywords, but for your brand terms instead!
The Solution: The Amazon Demand Side Platform
Amazon DSP is the ultimate growth lever for established brands. It is a programmatic display advertising platform that allows you to reach exclusive Amazon audiences both on Amazon-owned properties like IMDb, Twitch, and Kindle, as well as across the broader web.
Through our Amazon DSP management services, we stop waiting for search queries. We use Amazon’s exclusive first-party shopping data to proactively target users based on their actual buying behavior. Whether we are launching top-of-funnel awareness campaigns targeting a general audience of all women and men rather than restricting by specific age, or executing precise bottom-of-funnel retargeting for shoppers who viewed your product but did not buy, DSP gives you total control over the customer journey.
We deploy a multi-layered programmatic strategy to captures high-intent traffic, intercepts competitor sales, and continuously feed your product listings with high-converting shoppers. Driving quality off Amazon traffic to your listings will also accelerate the Amazon flywheel and indirectly help drive organic sales.
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Increasing Brand Awareness
Introducing your products to audience lists modelled after your best converting customers is one of the best ways to build top-of-the-funnel (TOFU) brand awareness. While investing TOFU will never deliver strong ROI, utilizing Amazon’s in-market and lifestyle audiences, gives you the best chance to get your brand in front of relevant shoppers.
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Reaching Mid-Funnel High Intent Audiences
We utilize contextual targeting and help you create optimized display and video ads to reach shoppers who are already actively looking for products just like yours before they turn to Amazon. We intercept these shoppers right at the moment of consideration and redirect that revenue to your store.
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Bottom of the Funnel Precision Retargeting
The majority of shoppers will not buy on their first product listing page visit. Our retargeting architecture tracks users who viewed your listing and have left without converting. We serve them dynamic, custom-built ads across the internet, keeping your product in their mind and pulling them back to Amazon to complete their checkout.
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Post Purchase Loyalty and Retention
We leverage the Amazon DSP to turn one-time buyers into brand loyalists. If this tactics is applicable to your brand depends on whether your products need to be replenished, or whether there are cross-selling / up-selling opportunities. Ultimately this helps drive CLV (customer lifetime value) and ensures for a healthy blended customer acquisition costs.
A common misconception among sellers is that Sponsored Display and DSP are the same thing. They are entirely different vehicles.
Amazon Sponsored Display
Sponsored Display is a basic display marketing format available within the standard Amazon advertising console. It offers limited on-Amazon audience targeting and basic retargeting capabilities.
Amazon DSP
Amazon DSP allows for unparalleled customization: from controlling ad frequency and leveraging custom-built video creatives, to utilizing Amazon Marketing Cloud data. Most importantly: You can reach potential shoppers on 3rd party websites, off of Amazon.com.
Mastering programmatic advertising requires deep technical expertise, enterprise-level software access, and a team that understands how to integrate off-Amazon traffic with your existing on-Amazon conversions. At SellerMetrcis we offer:
Access to the Amazon DSP With a Lower Minimum Spend: Amazon requires a $35,000 -$50,000 monthly ad spend for programmatic services. Working with us, you can start with ad budgets as low as $5,000 - $10,000 per month.
Creative Support: We leverage our in-house capabilities and experience to help you create best-in-class static and video ad assets for your DSP campaigns.
Native Understanding of the Complete Amazon Ecosystem: We ensure your DSP strategy works in perfect harmony with your inventory levels, organic search rankings, and existing standard PPC campaigns to create a compounding growth loop.
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
Janelle M
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Nick Jackson
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
Jessica Brandt
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Amazon Demand Side Platform (DSP) is a programmatic advertising platform that allows brands to buy display, video, and audio ads both on and off Amazon. It uses Amazon's exclusive, first-party shopper data to target highly specific audiences based on their actual browsing and buying behavior.
If we partner with SellerMetrics, who owns the campaign data?
Transparency is a core operational value for our agency. You retain full visibility into your campaign performance, audience insights, and customized Amazon Marketing Cloud reports. We believe in retaining our clients through measurable, incremental growth, not by holding your advertising data hostage inside an agency black box.
How do you prevent shoppers from getting annoyed by seeing our ads too many times?
One of the biggest advantages of utilizing true enterprise-level programmatic software is the ability to implement strict frequency capping. We set precise algorithmic limits on exactly how many times a single user will see your ad within a given timeframe. This ensures your brand stays top-of-mind during the buying cycle without causing ad fatigue or wasting your budget on oversaturated impressions.
What is Amazon Marketing Cloud and why does it matter?
Amazon Marketing Cloud (AMC) is a secure data environment that allows us to analyze the performance of all your Amazon ad campaigns together. It shows us the entire customer journey, helping us understand how a DSP ad interaction eventually led to a search conversion days later.
Who creates the ads for DSP campaigns?
We can either support your in-house team with asset creation, or take this over for you and facilitate the production of high-converting, retail-aware display and video assets.
Can we target shoppers who buy from our competitors?
Yes. One of the most powerful features of DSP is competitor conquesting. We can build custom audiences of shoppers who have viewed or purchased specific competing products in your category and serve them ads for your brand instead.
Does running DSP ads help improve my organic keyword rankings on Amazon?
Yes, indirectly but significantly. The Amazon A9 search algorithm heavily rewards overall sales velocity and high-converting external traffic. By driving a massive volume of high-intent, off-Amazon traffic directly to your listings and converting them, you drastically increase your total sales velocity. This signals to the algorithm that your product is highly relevant, which naturally pushes your organic placement higher up the page.
