Amazon Product Launch Services

Launching a new ASIN or brand on Amazon is a delicate process. It requires a sophisticated strategy that spans product listing creation, Amazon SEO, product seeding (to get reviews), driving external traffic, etc. At SellerMetrics, our Amazon product launch services comprise all activities that are required to take your FBA products from zero to one.


✔Lack of traffic to new Amazon listings? New listings are like freshly planted seeds. You need to water them - with traffic that converts!

✔Worried about wasting the “Honeymoon Phase”?When a new Amazon product is launched, the first 30-45 days matter a LOT. We help you capitalize on Amazon’s algorithmic boost.

✔Struggling to get ToS-compliant user reviews? We help you get ToS-compliant real user reviews when you create your listing.


Book a FREE Amazon Strategy Consultation

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Why Most Amazon Listing Launches Fail

Let's face it, releasing a new product on Amazon.com is a bit like winning in the Hunger Games. You are up against battle-hardened Amazon sellers, price competition is intense, and worst of all, you start with zero reviews. For that reason, many (most) new product releases on Amazon fall flat. Common issues include:

⚠️

Outdated Tactics

Amazon is constantly evolving, and tactics that worked a few years ago may not work in 2026. Examples of this are: search-find-buy rebates, non-compliant super URLs, and aggressive black-hat review manipulation. These tactics often fail in 2026, and you are also at risk of getting your ASIN suppressed or your seller account suspended.

⏳

Missing the Honeymoon Period

The first 30-45 days post-launch is the "Amazon Honeymoon Period." During this time, the Amazon A9 search algorithm gives you an artificial boost in organic visibility. Just a little push so that you have a chance to make it. We help you squeeze this period like a lemon to boost rankings, generate sales, and pave the way for future sales growth.

💰

Lack of Investment

Traffic is KEY to a successful launch. Purely organic approaches without paid media support are often doomed to fail. We offer comprehensive Amazon Advertising Management Services, as well as Meta Ads for Amazon and Google Ads for Amazon, to drive high-converting clicks to your new ASIN. This helps accelerate the famous Amazon flywheel.

Expert Amazon Listing Setup for Sellers

$600M+

Ad Sales Managed

-22%

Avg ACoS Reduction

30%

Avg. Market Share Growth

Our New ASIN Launch Blueprint: Predictable, Profitable & Proven


As an experienced Amazon Seller Agency, we have helped numerous FBA businesses expand their product portfolio on Amazon. We take care of everything from creating the listing copy to running paid media (Amazon Sponsored Products ads, etc.) to helping you overcome the classic chicken-and-egg problem (in a fully ToS-compliant way): you need user reviews to drive sales, but you need sales to get reviews! Here is how we help you weather the storm and get your products to take off successfully.


Pre-Launch Market Intelligence and Listing Optimization

At the very beginning of creating a new product listing, we need to take care of all the basics: Amazon listing optimization. This includes everything from listing titles to bullet point copy, A+ Content, and product images. Optimizing a listing will ensure that traffic actually converts. What’s key in 2026: we do not only optimize for human visitors and the Amazon A9 algorithm (for optimum Amazon SEO performance) but also for Rufus (Amazon Rufus Optimization). We conduct exhaustive reverse-ASIN competitor analysis to identify the exact search terms driving revenue in your niche. We then craft highly persuasive, SEO-rich product titles, bullet points, and A+ Content that aggressively target these root keywords. Our creative team also creates Amazon-optimized images based on your product shots (your primary photo commands the highest click-through rate (CTR) on the search engine results page).

Pre-Launch Market Intelligence and Listing Optimization

The Review Acceleration Engine

Traffic is useless without social proof, aka real user product reviews. Converting cold traffic on a zero-review listing is incredibly expensive. So, Amazon reviews are the magic ingredient you need to kickstart your sales. To deliver immediate impact, we combine operational automation, draw on consumer behavior insights, and leverage our agency resources to boost your review count. The cornerstone of our offering is our network of dedicated, vetted product testers. These are real Amazon shoppers who work exclusively with us and do not provide reviews outside of our dedicated Amazon product testing circle (More on this: Amazon Review Services).

Infographical Image of Pre-Launch Market Intelligence and Listing Optimization

Aggressive PPC Ranking Campaigns

This is where the SellerMetrics DNA truly shines. We deploy highly aggressive, tightly controlled PPC campaigns designed specifically for ranking, not immediate profitability. We isolate your top-converting, mid-tail keywords and utilize heavy Top of Search (TOS) placement multipliers. By forcing your product to the top of the sponsored results for highly relevant long-tail searches with more reasonable CPCs, we generate the exact sales velocity Amazon needs to see to also boost the organic visibility of your ASINs. We manage the daily budgets, adjust bids in real-time, and ensure you do not stock out during this critical momentum-building phase.

Infographical Image of Aggressive PPC Ranking Campaigns

External Traffic and Brand Referral Bonus Integration

We typically also suggest driving external traffic to new listings. That is because Amazon’s algorithm disproportionately rewards ASINs that bring outside traffic into their marketplace. Google search ads are the first channel to test out, as we can leverage learnings from our Sponsored Products campaign and can double down on high-converting keywords by also targeting via Google Ads. Via Amazon Attribution links, we can gauge the efficiency of these measures, and while ROAS is typically lower than for Amazon Sponsored Products Ads, external traffic has proven to provide a halo effect via the boost in organic rankings that it helps deliver. So, external traffic not only spikes your sales velocity and improves organic ranking, but also allows you to capitalize on the Amazon Brand Referral Bonus, putting up to 10% of the referral fee back into your pocket to help fund your launch.

Infographical Image of External Traffic and Brand Referral Bonus Integration

Transparent Amazon Product Launch Fees

We believe in transparent pricing, no hidden fees and no handcuff agreements. Just results.

Lite Advertising Management


For Emerging Brands with 1-3 Parent ASINs

$900/mo

3-4% of Ad Sales

✅ Full Listing Creation (incl. product images)
✅ Amazon Ads Campaign Setup
✅ Ongoing Bid Optimization
✅ Monthly Reporting
Get Started
Most Popular

Growth Management Plan


For Scaling Sellers with up to 20 Parent ASINs

$1,500/mo

1-3% of Ad Sales

✅ Full Listing Creation (incl. product images)
✅ $3,000 – $25,000 /month Ad Sales
✅ Advanced Ad Account Setup & Structure
✅ Competitor Conquesting
✅ Monthly Strategy Calls
Get Started

Enterprise Amazon Ad Management Plan


For Larger Brands with up to 40 Parent ASINs

$1,900/mo

1-3% of Ad Sales

✅ Full Listing Creation (incl. product images)
✅ >$25,000 – $80,000 /month Ad Sales
✅ Integration of Off-Amazon Advertising
✅ Advanced Ad Account Setup & Structure
✅ Bi-Weekly Strategy Calls
Get Started

We also provide tailored servcices for enterprise clients. Please contact us to learn more about these options. Note: All fees listed here are subject to final confirmation and may be subject to change.

Why Choose SellerMetrics as Your Amazon Product Launch Agency


We are not a generic amazon seller agency guessing at Amazon strategies. We live and breathe the Amazon ecosystem.


Amazon PPC Mastery

We are experts at running Amazon ads and have built our own Amazon bid automation software. Our senior PPC specialists also well-versed in Google Ads, Meta Ads, and TikTok Ads.

TOS Compliant User Reviews

We strictly adhere to Amazon’s Terms of Service to help you increase real user reviews. Contact us to learn more about how we can get you started.

Total Transparency

We provide clear, transparent reporting on your Total ACoS (TACoS), organic keyword movement, and ad spend, so that you know how your ads are performing.

Amazon Operations

We provide holistic Amazon account management services. Coming from a Seller background ourselves, we understand the ins and outs of managing an Amazon business, including operations, demand planning, Amazon Inventory Management, etc.


Book a Free Consultation

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Case Studies


Improving Keyword Rankings to Grow Sales by 60%
($2.6M to $4.2M ARR)

Growing an F&B Brand's Amazon Sales by 80% YoY

Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Stack.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Level up your Amazon skills
with our resources


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FAQ: Amazon Product Launch Services


1. What exactly is the Amazon Honeymoon Period?


The Honeymoon Period is the first 30 to 45 days after a new ASIN goes live. During this time, Amazon’s A9 algorithm lacks historical data on your product, so it gives it an artificial visibility boost to see how well it converts for specific keywords. Capitalizing on this window with high sales velocity is the easiest and cheapest time to secure long-term organic ranking.

2. Do you use rebates or search-find-buy (SFB) campaigns?


No. Search-find-buy campaigns, super URLs, and rebate groups are strictly against Amazon's Terms of Service. Using them can result in immediate listing suppression or account suspension. We rely on highly optimized PPC campaigns, external traffic, and Amazon's native tools to drive fully compliant ranking signals.

3. How much budget do I need for an Amazon product launch?


Launch budgets vary drastically depending on the competitiveness of your category and the search volume of your target keywords. A highly competitive supplement will require a much larger PPC budget than a niche home goods product. During our initial strategy call, we will conduct keyword research to provide you with a realistic launch budget estimate.

4. Should I expect my PPC campaigns to be profitable during the launch?


Generally, no. The goal of a product launch is to acquire organic market share, not to achieve an immediate low ACoS. You are essentially buying sales velocity to prove to Amazon that your product deserves to rank on Page 1. Once organic ranking is achieved, we pivot the strategy from aggressive ranking to long-term profitability.

5. What happens if I run out of inventory during the launch?


Stocking out during the Honeymoon Period is highly detrimental. It halts your sales velocity, and Amazon's algorithm will quickly replace your organic ranking with an in-stock competitor. We closely monitor your daily sales velocity and adjust our PPC aggression to prevent stockouts while you arrange for emergency air freight or secondary shipments.

6. Can you launch a product using external traffic?


Yes. Driving external traffic from Google Ads, TikTok, or Facebook is a highly effective ranking strategy. Amazon's algorithm rewards external traffic heavily, and by using Amazon Attribution links, enrolled Brand Registry sellers can also earn a Brand Referral Bonus, offsetting some of the advertising costs.

7. How long does your Amazon product launch service take?


The active launch phase typically runs for 30 to 45 days, aligning with the algorithm's honeymoon period. However, we begin the pre-launch preparation (listing optimization, keyword research, and strategy) at least 2 to 3 weeks before the inventory arrives at the FBA fulfillment centers.

8. What happens after the product launch is over?


Once we have successfully secured Page 1 rankings for your target keywords, we transition from the "Launch Phase" into the "Maintenance and Profitability Phase." We slowly dial back aggressive Top of Search PPC multipliers, optimize for a lower TACoS, and focus on maximizing your net margins while defending your newly acquired organic ranks.