Amazon PPC Management & Optimization Services

Since 2021, we've helped 30+ Amazon sellers grow Sales and hit ACoS targets via our industry-leading Amazon PPC Management & Optimization Services.


✔CPCs Keep Climbing but Sales are Flat? We keep ACoS in check while growing Amazon sales.

✔Getting Lost in a Sea of Search Terms? We restructure and optimize your Amazon PPC ad campaigns and optimize keywords, bids and budget based on intent.

✔Not sure whether you should Utilize Dynamic up/down, Dayparting or auto campaigns? We deploy our proven Amazon PPC playbook, honed on $1M+/mo spend and our proprietary bid optimizer.


Book a FREE Amazon Ads Consultation

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Amazon PPC Ad Management Services for Sellers

How we Optimize your Amazon PPC Ads


Our approach to managing and optimizsing Amazon ads is founded on three core principles:

Full-Service Amazon PPC Management Performance Highlights

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

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Our Amazon Campaign Management & Optimization Blueprint

Picking the Right Target Keywords

We combine exhaustive keyword research, comb through your existing search-term reports and deep-dive which keywords competing ASINs rank for to identify the queries your competitors are missing or that have low average CPCs given their search volume and level of commercial intent. This includes:

  • Structured keyword research across different match types (Exact, Phrase, Broad)
  • AI supported Ongoing search term mining to move keywords from Auto/Broad campaigns to promotion Phrase- & Exact-Match campaigns
  • Constantly Adding Negative keywords to eliminate ad budget waste
  • Marketplace- and seasonality-triggered adjustments to maximize sales potential based on shifting search behavior

Precise Bid Optimization for Profitable Scaling

Our in-house developed Amazon bid optimization software and vast experience with brands spanning popular Amazon product niches allows us fine-tune bids at keyword-level for without throttling growth. Tactics we employ include:

  • Placement modifiers (Top of Search, Product Pages) by profitability
  • Dynamic bids and step-wise increments to protect margin and to accelerate the Amazon flywheel
  • Dayparting & budget pacing to concentrate spend during peak shopping hours
  • Portfolio-level guardrails to prevent accidential CPC and cost spikes

Leveraging Campaign Performance Data for Actionable Insights

We belief that taken data-driven actions fast leads to optimal results. That's why we disect perfomance metrics beyond just ROAS, ACoS, or TACoS that, while they track important business results, are ultimately backward-looking KPIs (as opposed to leading indicators that provide you an early indiation as to whether or not your strategy is going to work).

  • Feature / campaign / ASIN-level performance rollups
  • Trend lines for search term growth, CTR, and CPC
  • Category share-of-voice

Spotting Marketplace Opportunities Ahead of the Competition

We monitor category trends, competitor inventory issues, price fluctuation and, and seasonality-drive changes in search term patterns to dial your Amazon ad campaigns into emerging opportunities.

  • Share-of-voice and placement insights
  • ASIN-level competitor mapping and product-page targeting
  • Early signals on rising queries and new ad formats
  • Fast tests to validate, then scale what works

What’s Included in Our Expert Amazon PPC Management Services?


Keyword Research

  • Identifying high-volume, long-tail keywords
  • Analyzing competitor keywords, opportunities due to seasonality and expected performance

Campaign & Ad Setup and Optimization

  • Setting campaign targeting, bid strategy, ad creative (for Sponsored Display ads) and max bids
  • Monitor and refine keyword lists for better targeting (adding negative keywords, etc.)

Bid Management

  • We use a proprietary bid management software with advanced algorithms to automate bidding 24/7 to help you achieve your ACoS goals

Competitor Research, Reporting & More

  • Reviewing competitors’ target keywords to identify growth opportunities
  • Regular & Transparent performance reporting (incl. ACoS, CTR, CPC etc.)
  • Recommendations for improving ASIN PDP content


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Transparent & Fair Pricing for Our Amazon PPC Management Services


Lite Plan

Products (Parent ASINs): 1 to 3

  • 0 – $3,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 3 to 4% (Depending on Sales)

Seller Plan

Products (Parent ASINs): >3 to 20

  • >$3,000 – $25,000 /month Ad Sales
  • Retainer: $1,500
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Professional Plan

Products (Parent ASINs): >20 to 40

  • >$25,000 – $80,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Enterprise Plan

Tailored Propoosal & Quote


Please note that the above quoted fees are rough approximations and final fee quotations may differ.


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Different Types of Amazon Sponsored Ads we can help you Manage


Amazon offers three types of advertising products: Sponsored Product Ads, Sponsored Brands Ads and Sponsored Display ads. Based on your advertising goals, brand visibility, and ad spend, our PPC experts will recommend a customized mix of ad formats designed to help you hit your sales and ACoS targets.


traffic Amazon Sponsored Products Ads

Drive sales with Amazon search ads that feature at the top of the Amazon search results page and on PDPs by targeting relevant keywords.

trust Amazon Sponsored Brands Ads

Boost awareness and drive clicks by running banner-style custom creatives and multiple products that typically feature at the top of Amazon search results.

growth Amazon Sponsored Display Ads

Increase awareness and retarget lapsed shoppers with display ads that reach potential customers on Amazon and across other websites and apps using Amazon's data.

Advanced Amazon PPC Strategies – How to Lower Your Bids?


  • How to win in the Amazon bid action without overspending
  • How to set bids to balance getting impressions, clicks and revenue without overspending.
  • How to use bid adjustments by placement in Amazon advertising

Book a Free Consultation

Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Software.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Our Proprietary Amazon PPC Optimization Software

Thanks to our proprietary Amazon PPC optimization software we can leveraging millions of data points from thousands of Amazon ad accounts. This enables us to draw real-time insights to launch, refine, and optimize your Amazon advertising campaigns.

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Case Studies


Improving Keyword Rankings to Grow Sales by 60%
($2.6M to $4.2M ARR)

Growing an F&B Brand's Amazon Sales by 80% YoY

Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Level up your Amazon skills
with our resources


Amazon PPC Articles YouTube

Guides Amazon FBA Articles

FAQ Amazon PPC Services


1. What Does PPC Campaign Management Look Like for Amazon Sellers?


Amazon PPC Ads Management involves setting up and optimizing Amazon pay-per-click (PPC) advertising campaigns with the objective to help sellers reach sales, revenue, ACoS and profit goals.

2. Why Paid Advertising is Crucial to Your Amazon Growth Strategy?


Amazon PPC ads help improve product visibility, drive relevant traffic to your product detail pages, and can help grow sales in a profitable way.

3. How long does it take to see results from your PPC campaigns?


Results vary on how well established your brand is. Typically initial improvements can be seen within a few weeks, with significant results often visible within 2-3 months.

4. How to Choose High-Impact Keywords for Your Amazon Ads?


We conduct thorough keyword research, analyze competitor data, monitor search trends, and can draw on extensive experience to select high-performing, commercially relevant target keywords.

5. What types of ad campaigns do you manage for Amazon Sellers?


We manage Sponsored Products, Sponsored Brands, and Sponsored Display ads for effective full-funnel coverage.

6. Can Sponsored Ads Improve Your Organic Ranking on Amazon?


Yes, there are synergies between Amazon PPC ad driven sales and organic (non-ad assisted sales). The reason therefore is that more product sales will improve your products’ organic visibility in Amazon search results. Thus leveraging ads can be a great way to drive sales overall velocity.

7. How does bid management impact my campaigns?


Bid management is critical in optimizing return on ad spend, as well as ensuring that your budget is allocated effectively across different keywords and campaigns. Thanks to our proprietary bid management software we can make automated bid adjustments 24/7.

8. How do you handle seasonal trends in advertising and the impact of Prime Day?


We can draw on years of experience and also use advanced forecasting techniques to adjust budgets, bids and keywords targeting to capitalize on seasonal trends to maximize sales lift.

9. Will I get regular updates on my campaign performance?


Yes, we provide detailed regular and transparent reports, along with insights and recommendations for ongoing improvement (including PDP content enhancements).

10. How do you measure the success of my PPC campaigns?


We track metrics like ACoS, overall Sales, Conversion Rate and so on. Specific success metrics for your account will be jointly defined during the client onboarding phase.

11. What is ACoS, and why is it important?


ACoS (Advertising Cost of Sale) measures the efficiency of your ads. A lower ACoS means a more profitable ad campaign.

12. Can you handle campaigns for both new and existing products?


Yes, we have extensive experiences launching new Amazon brands, as well as optimizing and scaling mature ad accounts.