Amazon Sponsored Brands Ad Management Services

From a tactical perspective Amazon Sponsored Brands Ads sit mid-funnel. They provide more creative customization options than Amazon Sponsored Products Ads, while being more intent focused than Amazon Sponsored Display Ads. They also require advertisers to be enrolled in Amazon Brand Registry and are thus a good option for more established sellers. As part of our Amazon PPC Services offering we help Amazon sellers successfully run and optimize Sponsored Brand ad campaigns.


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Expert Amazon Sponsored Brand Services

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

What are Amazon Sponsored Brands?


Amazon Sponsored Brands ads are highly visible and can appear in various locations on Amazon, such as at the top of Amazon search results, alongside other search results, or within product listing pages. They can be setup targeting either keywords or other existing Amazon listings or product categories. There are three supported ad formats: Creatives feature either a product carousel, the categories of you Amazon storefront or a 6-45 second video plus your brand’s logo, a custom headline and a custom image. To learn more about this popular ad format read our our detailed guide: What are Amazon Sponsored Brands Ads.

Benefits of Amazon Sponsored Brand Ads


Amazon Sponsored Brand Ads are a popular Amazon advertising format. While Sponsored Product ads, which are the most tactical, bottom-of-the-funnel ad format available on Amazon, typically provide the best ROI, Amazon Sponsored Brand Ads come in a close second and are usually utilized to further drive incremental sales growth at a profitable ACoS. Here are three reasons why many sellers consider them important:


More Control over Creatives

  • Sponsored Brand Ads allow you to add your own logo, tagline, a hero image and even optionally a video to the ad creative.
  • Brands with strong creative capabilities can leverage this to showcase reasons why consumers should buy their products.
  • As not all advertisers have that ability, CPCs for Sponsored Brands are often lower than CPCs of Sponsored Products ads (you are competing against fewer brands).
  • For videos, make sure your deliver your branding and key USPs within the first 3-5 seconds of the video as many users may not watch for longer.

Incremental Sales

  • A big plus of Sponsored Brands is the sheer size of the ad creativesem> (similar to Sponsored Display Ads). If shown on top of the search results Sponsored Brands ads take up a lot more space than a simple Sponsored Products ads.
  • This additional “real-estate” right on top of the search results page is the reason why many advertisers see incremental sales lift when adding Sponsored Brand ads to their portfolio.
  • The additional investment helps them grow revenue without significantly cannibalizing revenue generated by other ad formats.

Tap into Purchase Intent

  • Whereas Sponsored Display targeting is limited to audiences (i.e. shoppers who have previously interacted with your products) and contextual targeting (i.e. based on interests), Sponsored Brand Ads allow for targeting specific keywords.
  • User search is one of the most powerful “intent signals”. Same as with Sponsored Product ads, Sponsored Brand ads enable you to tap into that unmet purchase intent.
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The Complete Guide for Setting up Sponsored Brands Campaigns


  • How to leverage bid strategies to maximize top of search results placements
  • How to segregate Amazon's "theme" type of keywords vs standard exact / phrase / broad match keywords
  • Proven ways to pick top performing product listings for your campaigns

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What do our Amazon Sponsored Brands management services include?


Keyword Research

  • Identifying high-volume, long-tail keywords
  • Analyzing competitor keywords, opportunities due to seasonality and expected performance

Campaign Setup and Creative Optimization

  • Setting campaign targeting, bid strategy and max bids
  • Monitor and refine keyword lists for better targeting (adding negative keywords, etc.)
  • Optionally we can also support you with the production of creative assets for your ad campaigns

Bid Management

  • We use a proprietary bid management software with advanced algorithms to automate bidding 24/7 to help you achieve your ACoS goals

Competitor Research, Reporting & More

  • Reviewing competitors’ target keywords to identify growth opportunities
  • Regular & Transparent performance reporting (incl. ACoS, CTR, CPC etc.)
  • A/B Testing different headlines, static images and video ads to achieve optimal results
  • Recommendations for improving ASIN PDP content


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Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Software.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your ACoS.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Our Amazon Sponsored Brands Ads Services Fee Structure - Transparent & Fair


Lite Plan

Products (Parent ASINs): 1 to 3

  • 0 – $3,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 3 to 4% (Depending on Sales)

Seller Plan

Products (Parent ASINs): >3 to 20

  • >$3,000 – $25,000 /month Ad Sales
  • Retainer: $1,500
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Professional Plan

Products (Parent ASINs): >20 to 40

  • >$25,000 – $80,000 /month Ad Sales
  • Retainer: $900
  • Percent of Ad Sales: 1 to 3% (Depending on Sales)

Enterprise Plan

Tailored Propoosal & Quote


Please note that the above quoted fees are rough approximations and final fee quotations may differ. Also, fees will differ if we help you produce creative assets for your ad campaigns.


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Case Studies


Improving Keyword Rankings to Grow Sales by 60%
($2.6M to $4.2M ARR)

Growing an F&B Brand's Amazon Sales by 80% YoY

Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

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FAQ: Amazon Sponsored Brands Ad Management Services


1. How can Amazon Sponsored Brands Ads benefit my Amazon Seller business?


Amazon Sponsored Brands ads allow you to target users based on search keywords or product pages viewed. They also allow you ad custom creatives and thus offer a good mix of targeting high-intent shoppers with custom visuals.

2. How do Amazon Sponsored Brands Ads differ from Sponsored Products and Sponsored Display Ads?


Sponsored Brands Ads focus on promoting your brand and a collection of products, appearing at the top of search results. Sponsored Products Ads promote individual items within search results and product pages, while Sponsored Display Ads retarget shoppers both on and off Amazon (without the option to target specific keywords).

3. What targeting options are available for Sponsored Brands Ads?


You can target Sponsored Brands Ads using keyword targeting (broad, phrase, exact match and "theme"), product targeting, and category targeting.

4. What strategies do you use to optimize Amazon Sponsored Brands Ads?


Key strategies include thorough keyword research, compelling ad copy and creative development, bid management, performance tracking, and A/B testing to continually improve ad performance.

5. What metrics should I monitor to measure the success of my Sponsored Brands Ads?


Besides sales and ACoS (Advertising cost of sales), click-through rate (CTR), conversion rate and cost-per-click (CPC) are additional important metrics to monitor.

6. What tools do you use for managing and optimizing ads?


Besides standard tools that most Amazon agencies use we also use our own proprietary bid management software to continiously optimize your bids 24/7.

7. How do you report on campaign performance?


We offer detailed, transparent performance reports on a monthly basis. These reports include all key metrics such as impressions, clicks, conversions, CTR, CPC, revenue, and ACOS.