Amazon Sponsored Display Ad Management Services: Grow Sales and Expand Audience Reach

Amazon Sponsored Display Ads are a popular ad type that allows sellers to target Amazon shoppers both on Amazon and other website’s leveraging Amazon’s rich customer data through display ads. SellerMetrics has extensive experiences helping Amazon sellers set up, manage and optimize Amazon Display Ads as part of our Amazon PPC Services offering.


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Amazon Sponsored Display Experts

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

How do Amazon Display Ads Fits into the Amazon Advertising Ecosystem?


Amazon display ads play a strategic role in remarketing to existing audiences, as well as reaching potential new buyers by addressing a broader prospecting audience with a general interest in your products (Related Blog Posts: Ultimate Guide to Amazon Retargeting Ads).

Amazon display ads can be optimized for a range of objectives including reach, page visits and conversions. Audience targeting options include remarketing warm audiences and prospecting shoppers unfamiliar with your brand. Ads can use assets such as static images or video files.


Driving Sales: Remarketing & Similar Products

You can remarketing amazon shoppers who have:

  • Previously visited your product detail pages
  • Visited similar product detail pages of competing brands

Targeting similar product pages is a great option for smaller sellers that do not yet have a large remarketing audience pool sizes.

Targeting Life-Events and In-market Audiences

This option is interesting for brands that sell products tied to specific life events (think infant products) or products that are often purchased in the same context as other items (i.e. gardening related products). These are referred to as in-market audiences.

Especially when optimizing for page visits, this targeting option is interesting for brands looking to acquire more qualified page visits.

Broadening Your Brand’s Reach on Amazon

Amazon display ads can also be used to scale your presence on Amazon. However: beware that as you prospect broader audiences by using “interest” or “lifestyle” based targeting options you are also reaching users who are less likely to convert.

So be mindful of your CPMs (Cost to Reach 1,000 Users) and be sure that products and brands that are not closely related to your own are added to your “negative product targeting” and “negative brand targeting” lists to prevent ad budget wastage.

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How to Improve your ACoS with Remarketing using Sponsored Display Ads?


  • Which type of product are better suited for display remarketing campaigns (impact of price-point)?
  • How to test different bid optimization strategies for cost-effective remarketing?
  • What to consider when selecting static image and video assets.
  • Advanced retargeting audience selection strategies for maximum ROI.

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How to Create Amazon Display Advertising Campaigns?


Amazon sponsored display ads are self-serve ads and you can create them directly within the Amazon Ads platform. Follow the steps in the campaign builder starting by providing a campaign name name, a start date and a daily budget. To keep your ads relevant and to better measure performance. We do not suggest that you add too many different products (in some cases just one will suffice) to your campaigns.


Proceed by selecting targeting, bid optimization objective, audiences and negative products. For more details on this, check out our detailed blog post on How to create Amazon Sponsored Display Ads.

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What are Common Amazon Display Ad Specs and Ad Sizes?


There are a few things to consider when running Amazon sponsored display ads: first of all, do not include a Call-to-Action (CTA) button in the ad creatives. This is not permitted and will get your ads disapproved. Also, ensure that all images are legible and ideally have a resolution of 72 ppi. For video ads a resolution of 1920 x 1080 px (16:9) is recommended. More information on Amazon video ad specs can be found in our guide on Amazon Ad Creative Best-Practices, the official Amazon Ad Specs Documentation and the official Amazon Advertising Guidelines provide a very detailed overview of category specific requirements and restrictions.


Mobile Web and Mobile App Display Ad Sizes

  • 300x250
  • 414x125
  • 320x50







Desktop Display Ad Sizes

  • 320x50
  • 300x250
  • 160x600
  • 300x600
  • 650x130
  • 728x90
  • 970x250
  • 980x55

Pros and Cons of Amazon Display Advertising


Whether Amazon Sponsored Display ads can be effective for your products depends on a number of factors, such as conversion rate, ad creatives, quality of your product listings and so on (related blog post: Five Common Mistakes When Running Amazon Display Ads).


Pros

  • Ideal for brands with significant product detail page traffic traffic (for remarketing)
  • Great for brands with significant competitive advantages (i.e. lower prices than competing ASINs)
  • Can also give boost to organic search rankings if ASIN sales performance improves (Related: Amazon SEO Services) and Amazon PPC Services)

Cons

  • Efficiency can be low for smaller brands with small remarketing pools (Related blog post: Sponsored Display vs Sponsored Products Ads)
  • Hard to deliver sales lift if product detail page conversion rates are low (i.e. due to higher price point, or non-optimized product listings)
  • Difficult to scale at stable ACoS as efficiency is highest for remarketing campaigns
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How to Optimize Amazon Display Ads

Display ads are optimized by making data-driven adjustments to bids, placements and audiences. A list of items we generally check for can found below and for a more detailed explanation on our approach read our blog posts on How to Optimize Amazon Ads.

Product & Brand Exclusions
Bid Adjustments
Best-Practice Creatives
Audience Adjustments
Optimizing Product Detail Pages (for better Conversion Rates)
ASIN Selection
Learn How we can Optimize Your Display Ads

Popular Amazon Display Advertising Tools


Native Amazon Tools

The Amazon advertising console provides sellers with a host of reports, such as the Campaign Report that shows performance in terms of impressions, CPCs, conversion rates, sales and many other metrics at campaign level. In addition to that, there are reports on audience targeting and the performance of advertised product listings (Related Blog Post: How to monitor amazon ads?). Note that a granular campaign setup is critical to deriving actionable insights from your amazon display advertising campaigns.

Third-Party Tools

Many popular third part-tools, such as Jungle Scout provide tools to gather market intelligence, insights into competitors’ product listings or keyword volume trend analysis that can be used to inform your display advertising strategy.

SellerMetrics Proprietary Bid Optimization Software

We have developed a proprietary Amazon bid optimization software that enables our clients to benefit from advanced automatic bidding strategies. Our algorithm automates bids 24/7 to help you reach your ACoS goals.

Four Reasons to Work with SellerMetrics to Manage Your Amazon Display Ads


Tap into Our Experience Managing Amazon Ads

You can immediately benefit from learnings have aggregated across millions of dollars of Amazon ad spend. Don't waste your own budget and time to start from scratch.

Proprietary Amazon Bid Optimization Software

To help our partners get ahead we have developed a sophisticated algorithmic Amazon bid optimization software.

Founded by Sellers for Sellers

SellerMetrics is a truly client focused Amazon marketing agency run by former sellers that have achieved 7-figure brand exit.

Full Transparency & Performance Oriented

We provide transparent pricing and performance reporting and optimize your Amazon ads based on clearly defined goal-posts and pre-agreed KPIs.


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Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

We also setup our proprietory Amazon Advertising Optimization Software.

For the next few weeks we will continue to monitor your Amazon Ad performance.

We will be seeing trends and learn about the performance of your creative assets, placements and so on.

Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

From there on, we’ll keep on optimizing your Amazon Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructure and
    SellerMetrics Software Setup
  5. Gather your Amazon Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Campaigns Restructure and SellerMetrics Software Setup

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

    We also setup our proprietory Amazon Advertising Optimization Software.

  5. Gathering your Amazon Ads data

    For the next few weeks we will continue to monitor your Amazon Ad performance.

    We will be seeing trends and learn about the performance of your creative assets, placements and so on.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Amazon ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Amazon Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Contact Us Today

Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

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