Walmart Marketplace Management Services: End-to-End Solutions to Scale Smarter

With more than 120 million unique monthly US shoppers Walmart.com has become a serious contender to Amazon dominance. Yet rapid growth breeds fierce competition. As a marketplace-first eCommerce agency we provide tailored Walmart Marketplace Management Services that enable you to turn today’s traffic surge into tomorrow’s revenue.


✔Building a strong presence with Walmart SEO optimized product listings

✔Launching and optimizing Walmart Connect ad campaigns

✔Formulating a pricing & merchandising strategy and managing inventory with precision


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Walmart Marketplace Management Services for US Sellers

Our Walmart Marketplace Services – Overview


We can help you manage all aspects of your Walmart business so that you can focus on what you are best at: making great products and growing your brand.


Strategy & Market Entry

We help you assess the fit of your brand and products given the Walmart marketplace opportunity. This includes addressable audience size evaluation, category growth potential, pricing strategy and competitor analysis.

walmart marketplace competition

Setup & Onboarding

Once you have decided to make you move, our experienced Walmart marketplace experts guide you on: Account setup, creation of product listing pages, API/feed integrations, WFS enrollment and policy compliance.

Onboarding

Optimization & Scaling

To ramp up Walmart sales we take over everything from Listing CRO, optimizing for Walmart’s search algorithm, providing you with a strategy for ads via Walmart Connect and advising you on SKU selection & catalog expansion.

Growing Walmart Sales

Reporting & Insights

We help you cut through the clutter and deploy custom reporting dashboards that detail out traffic evolution, sales, profitability, SKU-level contribution margin and cross-marketplace benchmarking.

Walmart performance reporting

Product Listing Creation & Optimization for Walmart.com

Walmart’s listing anatomy differs from Amazon best-practice (More about our Amazon Listing Optimization Services): Listing tiles are shorter titles, there is a stricter spec taxonomy and you cannot use HTML (More about this in our Walmart SEO Services section). To conceive compelling and highly converting Walmart-native PDPs we focus on:


SEO Optimized Listing Titles

Crafting keyword-anchored listing titles with max 75 characters length based on keyword research and your products’ USPs and core attributes.

Bulletpoint Copywriting

Three-tier bullets that highlight key features, specs and most importantly benefits considering different usage scenarios to create human and algorithm friendly listing copy.

High-Impact Creatives

We can either provide best-practice recommendations to your in-house team, creative agency or also support you on the creation of studio-grade imagery, comparison charts, infographics, and video content.

Compliance Guardrails

We ensure full compliance of your listing by helping you navigate prohibited phrases (i.e. “#1 Best Seller,” “FDA approved” etc.) to avoid suppressed listings and lost buy boxes



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Our Client Onboarding Process


Our initial call allows us to get a full understanding of your objectives and whether we are a good fit

We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

Agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

We will start restructuring your campaigns by renaming, consolidating and creating new ones.

For the next few weeks we will continue to monitor your Walmart Ad performance.

We will be seeing trends and identify specific keywords that provide a positive or negative lift to your performance.

Finding new and customized ways to grow and implementing effective methods to scale your Walmart ad account in a profitable way.

From there on, we’ll keep on optimizing your Walmart Ad Account.

Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

  1. Initial Call
  2. Account Audit
  3. Onboarding and
    Alignment Call
  4. Campaigns Restructuring
  5. Gather your Walmart Ads data
  6. Scale Up
  7. On-going optimization
    and collaboration

Our Client Onboarding Process


  1. Initial Call

    Our initial call allows us to get a full understanding of your objectives and whether we are a good fit.

  2. Account Audit

    We will go through your past account performance to understand what your business strategy, where you see opportunities and where you face challenges. Based on this we can work our a detailed action plan tailored to your needs.

  3. Onboarding and Alignment Call

    We agree on actionable plans our team will take in the next 2-3 months. Alignment on service levels and objectives.

  4. Ad Campaigns Restructuring

    We will start restructuring your campaigns by renaming, consolidating and creating new ones.

  5. Gathering your Walmart Ads data

    For the next few weeks we will continue to monitor your Walmart Ad performance.

    We will be seeing trends and identify specific keywords that provide a positive or negative lift to your performance.

  6. Scale Up

    Finding new and customized ways to grow and implementing effective methods to scale your Walmart ad account in a profitable way.

  7. On-going optimization and collaboration

    From there on, we’ll keep on optimizing your Walmart Ad Account.

    Most importantly we will provide you with regular, monthly updates on the performance of your Ad Campaigns and address any questions you may have.

Mastering Walmart SEO

Ranking high on Walmart search results pages for relevant keywords is key to driving highly-converting organic traffic to your product listings. To enable you to win in Walmart SEO we have decoded Walmart’s Proprietary Relevance Algorithm (PRA), which weighs content quality, historical sales, price competitiveness, and fulfillment speed. Our Walmart SEO Services include:


Behavior-Led Keyword Research

We analyze Walmart search bar autocomplete suggestions, sponsored search placements, and analyze Walmart Latent semantic indexing (LSI) terms.

Attribute Mapping

We map attributes via structured product data (i.e. scent, material, finish). This feeds Walmart’s Listing Quality Dashboard and the correct implementation will thus boost search discoverability.

Backend & Spec Optimization

Walmart allows for adding up to 300 hidden keywords per SKU. We utilize all of these and also optimize the “Shelf Description” fields for category pages.

Reporting & Analytics

Our Walmart SEO performance reports tie click share to organic units sold. This feedback loop allows us to continuously optimize titles, listing copy and and images.


For more details please refer to our detailed Walmart SEO Strategy Guide.

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Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Walmart Advertising Services for Walmart Connect


Besides our Amazon PPC Advertising Management Services, we also offer comprehensive Walmart Advertising Services (How to Advertise on Walmart and Walmart Ad Formats Explained). We help you manage full-funnel campaigns to boost awareness, consideration, and most importantly sales. This includes setup and optimization of: Walmart Sponsored Search, Walmart Display and Brand Shop & Shelf Ads.

Walmart Pricing, Inventory & Merchandising Strategy


Managing sales across multiple platforms quickly evolves into a complex and interconnected system. Controlling pricing consistencies, enforcing MAP policies or aligning product lineups of different channels quickly turns into a game of 3D chess where one move involuntarily triggers an automated response on a different platform.

Thanks to our deep platform specific expertise and our background in eCommerce operations, we understand the challenges that you face and are uniquely positioned to navigate the Walmart Marketplace. We can support you with:

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Case Studies


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Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Level up your Amazon skills
with our resources


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Guides Amazon FBA Articles

FAQ: Walmart Marketplace Management Services for sellers


What does “Walmart Marketplace management” include?

End-to-end support: account setup/onboarding, compliance and item setup, catalog optimization (content/SEO/attributes/variants), pricing and promotions, inventory and order management, shipping and SLA compliance, customer service and returns workflows, advertising via Walmart Connect (Sponsored Products, Search Brand Amplifier, Sponsored Video), analytics/reporting, and ongoing growth strategy.

How is Walmart different from Amazon for third-party sellers?

Walmart’s search, content rules, ad formats, and fulfillment programs work differently, and competition dynamics are not the same. Winning requires Walmart-specific SEO (attributes and item spec), pricing strategy for Buy Box, and smart use of Walmart Connect and WFS.

Can you help us get approved and onboarded on walmart.com?

Yes. We guide eligibility, documentation, payment/tax setup, shipping templates, API/app integrations, and initial item setup so you can start selling quickly and compliantly.

What is Walmart Fulfillment Services (WFS), and do we need it?

WFS is Walmart’s FBA-style program: Walmart stores, picks, packs, ships, and handles customer service/returns for eligible items. It can improve conversion and 2-day tags. We assess SKUs, fees, and margins to recommend WFS vs. self-fulfilled or a hybrid approach.

What if we self-fulfill—can we still get fast-shipping badges?

Yes, via Seller-Fulfilled 2-Day (regional coverage allowed) if you meet strict SLA metrics. We help design shipping templates, carrier mapping, and coverage to earn and keep fast-shipping tags.

How do you optimize product content for Walmart SEO?

We build listings around Walmart’s item spec and attributes, target keywords shoppers use on Walmart, craft titles/key features/descriptions, optimize images and rich media, and structure variants correctly. We also lift Listing Quality Score (LQS) and relevance.

What performance metrics matter most on Walmart?

Order Defect Rate, On-Time Shipment Rate, Valid Tracking Rate, cancellation/returns, Buy Box share, LQS, conversion rate (CVR), and ad KPIs (ROAS, CPC, NTB). We set targets and report weekly/monthly.

Can you manage Walmart ads for us?

Yes. We plan and run Walmart Connect campaigns: Sponsored Products, Search Brand Amplifier (brand ads), Sponsored Video, and (where appropriate) Display/DSP. We align ads to SEO, inventory, and pricing to maximize total sales and TACoS efficiency.

How do you structure Walmart ad campaigns?

Tiers for branded, generic, and competitor queries; product-led structures for high-potential SKUs; placement/auto vs. manual mix; and always-on negation and budget reallocation. Creative testing is ongoing for SB/SBA and Video.

What’s your approach to pricing and the Buy Box on Walmart?

We build rules that consider landed price, competitor signals, shipping speed, and margins. We can integrate repricing tools (or custom logic) and coordinate promotions (Reduced/Strikethrough/Clearance) to lift visibility without eroding profit.

Can you migrate or mirror our Amazon catalog to Walmart?

Yes—but we don’t just copy/paste. We map attributes to Walmart’s spec, adjust titles/features, compress image backgrounds if needed, and re-evaluate keywords for Walmart search behavior.

Do you handle variants and parent/child setup?

Absolutely. Proper variant grouping (size/color/pack) improves discoverability and conversion. We fix orphaned children and merge duplicates to consolidate reviews and sales velocity where appropriate.

What about review generation and Q&A on Walmart?

We enable product reviews where eligible (Walmart programs or approved syndication), monitor Q&A, and ensure policy-compliant responses. We avoid any tactics that risk policy violations.

Can you help us qualify for the Pro Seller Badge?

We audit gaps against Walmart’s current criteria and build a plan around shipping speed, defect rates, service levels, and catalog quality. While thresholds can change, our playbook is built to meet or exceed them.

Can you forecast inventory for Walmart specifically?

Yes. We model demand by SKU, ad spend, seasonality, price elasticity, and fast-shipping tags. For WFS, we plan inbound cadence to protect in-stock rates while managing fees and cash flow.