Amazon Listing Optimization Services for Sellers

Ranking in high positions for relevant keywords and growing your Seller business starts with keyword rich listing titles, Amazon SEO optimized bullet point copy and detailed product infographics. Our Amazon listing optimization services help you achieve just that!


✔Struggling to find keywords that work? We get it - in theory it's easy - but in practice finding converting non-brand keywords with sufficient search volume is hard.

✔Is your listing copy not converting? Get in touch to learn how we craft product listing tiles, bullet point and A+ content copy that moves the needle.

✔Join 50+ other Amazon Sellers who are trusting us with Amazon Product Page Optimization.


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Amazon Listing Optimization Services

Amazon Product Listing Performance: Common Issues and Challenges

Many Amazon Sellers that contact us to enquire about our Amazon product listing optimization services face common issues: While they are familiar with the concepts of keyword research, title and listing optimization, they struggle to outperform competitors, their Amazon sales are flat or stalling and launching new products successfully has become more and more difficult.


Insufficient Traffic

Driving sufficient clicks to Amazon product pages is a common issue that affects newly launched products and new Amazon Sellers. The root cause is typically an ill-informed keyword strategy and inefficient listing titles and bullet point copy.

Stagnant Sales

After some initial success many Amazon Sellers face the issue that their ASIN traffic and sales plateau. This limits their ability to further grow their Amazon business.

Low or Dropping Conversion Rates

Dipping conversion rates are a serious issue that often results in a drop in search rankings and thus leads to reduced traffic to your product detail pages.

Limited Creative Resources

Especially new Amazon Sellers tend to underestimate the importance of effective product images, infographics with icons and callouts and product demo videos.



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Amazon Listing Enhancement Experts - Best Practices that Drive Conversions in 2025


  • The I.C.A.P. Sales Funnel: Impressions, Clicks, Add to Carts and Purchases
  • How to conduct Amazon reverse keyword search (AKA reverse ASIN lookup) to learn from competitors
  • How to build trust and eliminate doubt to improve conversion rates

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How we optimize your Amazon product detail pages to Kickstart Your Sales Growth


We follow a strategic approach that consist of four building blocks to optimize Amazon product detail pages:


Keyword Research

Keywords research is the foundation of sales success on Amazon. A successful keyword strategy should not be limited to identifying relevant high-traffic search terms, but more importantly evaluating what your listings’ chances are to rank in top positions for selected target keywords.

An effective keyword strategy takes commercial aspects, differentiating product features, review count and many other factors into consideration.

Especially for highly competitive product segments it is often beneficial to target sizable niches that can be “owned” rather than pursuing a broader, “red ocean” strategy that will ultimately fail.

Competitive Analysis

The goal of the competitive analysis is to understand how your products differ from competing ASINs. This ultimately helps us to zero in on the “reason to buy”. It’s the glue that joins search algorithm optimization and user focused content optimization.

By auditing competitor listing titles, bullet point copy, product visuals, customer reviews and FAQs we can identify user pain points, common product usage scenarios and product features that drive sales.

Product Title, Bullet point Copy & A+ Content Writing Services

User and keyword optimized product titles enable your listings to rank for target keywords, as well as drive clicks and sales. We optimize product titles for desktop and more importantly mobile search results.

Bullet points and product descriptions (i.e. A+ Content) showcase product features. It is important to not only list out product specs, but to showcase how these features are beneficial during a usage situation. For instance: providing the size of a backpack is important, but stating whether or not it can be stored under an airplane seat is effective communication that ultimately drives sales.

Product Image, Infographic & Video Creation

We help our clients create product photos, infographics and videos. Product visuals are important because shoppers often use them to confirm specific details about a product. If they can’t find what they are looking for because images are not detailed enough, or callouts are missing, they may abandon their purchase.

Another often overlooked area is A+ content. According to Amazon even basic A+ content can increase sales by up to 8% (Source).

Expert Listing Optimization for Amazon Sellers: We deliver Results

$600M+

Sales since 2021

+30%

Average Market Share Increase

45+

Total Team Years of Amazon Experience

Our Amazon Listing Optimization Service Packages: Transparent & Fair Fee Structures

Copy Focused Listing Optimization:
Search Engine Optimization (SEO)

$300 - $500 per Listing Variation


Keyword & Competitor Research, Copywriting


  • Competitor Research
  • Keyword Research
  • Listing Title, Bullet Points, Description and Backend Search Terms Optimization
  • Professional Copywriting

Copy & Visual Listing Optimization:
Basic Package

$800 - $1,300 per Listing Variation


Studio Photography + Stock Images, Image Editing, Copywriting

  • Studio photography and post editing with Stock Images
  • Research on Customer Avatar & Product Benefits
  • Professional Copywriting
  • One Main Image on White Background
  • Six Images with Product Benefits / Infographics
  • Two Images w/o Product Benefits / Infographics

Copy & Visual Listing Optimization:
Premium Package

$1,500 - $2,000 per Listing Variation


Studio & Lifestyle Photography, Image Editing, Copywriting

  • Studio photography and post editing with Stock Images
  • Research on Customer Avatar & Product Benefits
  • Professional Copywriting
  • One Main Image on White Background
  • Six Images with Product Benefits / Infographics
  • Two Images w/o Product Benefits / Infographics

Creative Services: Listing Videos / Sponsored Ads Videos

$500 - $2,000 per Video


Amazon Listing Video Creation

  • Studio and/or Lifestyle Video
  • Video Scripting
  • Professional Copywriting
  • Video Script Copywriting
  • Filming
  • Post-Prodcution / Editing

Creative Services - Add-on:
Enhanced Brand Content / A+ Content

$250 per Listing Variation


Add-on to Basic / Premium Package

  • Strategic Layout with Captivating Images
  • Highlighting Product's Benefits
  • Keyword-indexed Compelling Copywriting

Creative Services - Standalone:
Enhanced Brand Content / A+ Content

$500 per Listing Variation


Standalone

  • Strategic Layout with Captivating Images
  • Highlighting Product's Benefits
  • Keyword-indexed Compelling Copywriting
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Testimonials from our clients


We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available

Janelle M

I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.

Nick Jackson

Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!

Jessica Brandt

SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.

Ralph Kern

Amazon Listing Optimization Case Study: How we Increased CVR by +30%

X

SavePod is a K-Cup pod maker that uses paper pods instead of plastic, offering the convenience of K-Cups without the environmental impact.

Believing their Amazon listing fell short, SavePod partnered with SellerMetrics for a complete Amazon listing overhaul.



01

Creating 3D Product Renderings

We found the original product image to be low quality, with fuzzy edges and poor lighting. Our creative director and 3D designer recommended using advanced 3D rendering to significantly enhance its quality

02


Brand Refresh

We updated the brand with a green color scheme and more lifestyle imagery to evoke an eco-friendly, relaxed vibe.

❌ Before ✅ After
03



Product Listing Photos Redesign

We found the original product image to be low quality, with fuzzy edges and poor lighting. Our creative director and 3D designer recommended using advanced 3D rendering to significantly enhance its quality.


04


A+ Premium Content Creation

We updated the brand with a green color scheme and more lifestyle imagery to evoke an eco-friendly, relaxed vibe.


❌ Before
✅ After





05

Amazon Listing SEO Enhancements

We researched and seeded high-intent keywords into the listing to make the listing more discoverable to our target audience.


06


Main Product Listing Image Update

Our new image features sharper edges, eliminates the yellow lighting tint, and uses more white space, making the product appear larger on mobile.

❌ Before



✅ After






07

Bonus: 3D Model Creation

We use a 360° 3D model that lets mobile users view the product in 3D and place it in their real environment using augmented reality.




FINAL

Business Impact

After launching the revamped Amazon listing, the client was thrilled to see both a visual upgrade and a clear performance boost — with conversion rates rising from 2.07% to 2.64% (+30%) and an additional $3,000 in monthly sales.


Want Results Like This
In Your Business?

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Three Reasons to Choose us as Your Amazon Listing Optimization Agency


We Know How to Overcome Your Pain Points

We are a client focused Amazon Agency run by former sellers that have achieved 7-figure brand exit.

Holistic Approach to Growing Your Sales

We provide a complete suit of Amazon services including Amazon SEO Services and Amazon PPC Optimization Services.

Proven Track Record

Since 2001 we have helped our 30+ clients generate more than $600M in sales on Amazon.




Contact Us Today

Why every Amazon Seller should priotitize improving Amazon Listing Conversion Rates


Case Studies


Improving Keyword Rankings to Grow Sales by 60%
($2.6M to $4.2M ARR)

Growing an F&B Brand's Amazon Sales by 80% YoY

Applying the 80/20 rules to Amazon PPC optimization

Dayparting strategy to increase ROI by 40%

KDP Author increases his KENP Reads increase 200% for Sci Fri fiction series

Advance low bid strategy to help a Yoga brand launch in Amazon Canada and UK

Level up your Amazon skills
with our resources


Amazon PPC Articles YouTube

Guides Amazon FBA Articles

FAQ for Amazon Product Listing Optimization Services


1. What is Amazon Product Listing Optimization?


Amazon Product Listing Optimization describes the process of enhancing various elements of Amazon product listing—such as product titles, bullet points, A+ Content, keywords, product images, videos or infographics to improve visibility, search rankings, and conversion rate.

2. Why is product listing optimization important for Amazon sellers?


Optimized listings are more likely to rank higher in Amazon search results, attract more clicks, and convert more visitors into buyers. Better quality listings will also improve the efficiency of your Amazon ads.

3. What services are included in Amazon listing optimization?


Our services include keyword research, competitor analysis, title optimization, bullet point and description enhancement and depending on the service package that you select also product image and video creation.

4. Can you help create A+ Content?


Yes, we can assist in creating and optimizing A+ Content to make your product pages more engaging, informative, and visually appealing, which can improve conversion rates.

5. How do you optimize Amazon product titles?


We optimize product titles by incorporating relevant keywords, optimizing the title length for desktop and mobile search results, as well as communicating important product features.

6. What role do images and videos play in listing optimization?


High-quality images and videos are crucial for showcasing your product’s features and benefits. Potential customers will often use images and videos to better understand product features and specifications.

7. Can you help improve my product’s search rankings on Amazon?


Yes, through strategic keyword optimization, we can improve your product’s search rankings on Amazon, making it easier for potential customers to find and purchase your product.

8. How long does it take to see results from listing optimization?


This depends on a lot of factors, such as the competitiveness of your product niche, the number of user reviews your listings have, the strength of your brand, the quality of existing listings and so on. Contact us to get a free assessment and consultation.

9. Is listing optimization a one-time service or ongoing?


Think of listing optimization as seasonal activity: While the initial optimization is key and will likely deliver the greatest impact you will eventually reach a point where sales plateau or even start dropping. When that happens you should go through another listing optimization cycle.

10. Why should I hire SellerMetrics as my Amazon Listing Optimization agency?


We have years of experience optimizing listing and have acquired expert knowledge in many product categories. This enables us to make informed decisions as to which keywords are realistic ranking targets, as well as quickly identify blindspots in your existing listing copy and product visuals. This helps you save time and ensures that your listings are optimized to their fullest potential.

11. Can you handle campaigns for both new and existing products?


Yes, we have extensive experiences launching new Amazon brands, as well as optimizing and scaling mature ad accounts. Get in touch with us so that we can review your situation and provide a tailored listing optimization strategy.