Amazon Review Services for Sellers – Get More Genuine Reviews Faster
Amazon product reviews are the engine that powers sellers’ sales success on the marketplace. In a white paper on Amazon shopper behavior, UCL researchers Rock et al. found that the ”number of reviews [...] exhibited very high multicollinearity with the organic rank”. In other words, more genuine reviews mean better placement.
At SellerMetrics we help brands grow sales via authentic Amazon product reviews.
✔Struggling to Drive Traffic to Your Amazon Listings? Product rating, review count & velocity impact Amazon search results
✔Limited Sales Growth due to Low Review Rates? We help you optimize user review rates
✔Worried about Compliance Violations? Our process is 100% compliant and has helped many sellers increase 5-star reviews
Besides a listing’s title and bullet points, reviews are the element that Amazon shoppers pay most attention to before making a purchase. The popular e-commerce blog eComEngine conducted a survey of approximately 200 sellers that revealed that 84% of them "feel that reviews are extremely or very important to their Amazon business". In fact, Amazon reviews matter for three strategic reasons:
Improve Visibility in Amazon Search Results
Review count, average rating, and in particular review velocity are key ranking factors in the Amazon A9 search engine ranking algorithm. The reason is that Amazon's ultimate goal is to maximize its own revenue. By serving users products in Amazon search results that many other shoppers have bought in the past (and rated favorably), Amazon can achieve this goal. It serves shoppers listings that are most likely to convert. This also illustrates why review velocity (that is, the recency of product reviews) is such an important metric that Amazon tracks. It immediately captures any changes (e.g., a change in supplier) that may impact user satisfaction, ratings, and thus conversion rate.
Boost Amazon Search Click-Through Rates
When shoppers perform a search on Amazon, the review count and average rating are among the few things they see that guide their decision-making. Besides sales price and, depending on the product category, also brand recognition, review count and average rating draw attention and impact click-through rate more than any other variable. In practice, reviews are so powerful because they are indicators of recognition—brand endorsements that echo the expected performance of a product. It’s no surprise that the star rating design is inspired by medals pinned on soldiers’ uniforms. It’s a recognition that must be earned and is awarded to signal excellence—a powerful purchase-making heuristic. That’s why, according to Amazon tool Amzigo, an impressive 95% of all Amazon shoppers read reviews before making a purchase.
Increase Conversion Rates
On Amazon, reviews are more than just social proof. They are the lifeblood that fuels your Amazon sales engine. A study conducted by Pattern indicates a significant increase in conversion rates for higher-rated products: improving a product's average rating from 3.5 to close to 5 can result in a 12% conversion rate lift. However, especially for new listing launches, many sellers face a chicken-and-egg paradox: to sell products, Amazon listings need user reviews, but getting user reviews depends on past sales. That’s where we at SellerMetrics can help. Our review management services help you reach the crucial goalpost of accumulating a critical number of reviews required to accelerate the Amazon flywheel and pave the way to self-sustained sales. Some interesting stats on this: listings with 50+ reviews convert 4.6× higher than those with fewer than 10 ratings.
Earn & Defend the "Best Seller" Badge
Experienced sellers instantly understand the immense value that earning the Amazon Best Seller badge (more on this topic: Amazon sales rank explained) provides: it signals that a product is popular, high-quality, and fairly priced. Also, as the name indicates, it is directly correlated with the sales record of an item (so in a way, it creates a virtuous cycle of many sales driving more sales). An analysis of more than 50,000 Amazon products conducted by Momentum shows that "the likelihood of a product maintaining its Best Seller badge drops with every 0.1 decrease in star rating." Actively managing rating averages is thus a key task that sellers need to master.
Amazon review management services are a key pillar of our service offering. As an Amazon seller agency, we strive to help our partners drive sales holistically—by boosting product visibility through Amazon listing optimization and Amazon SEO services, and scaling sales cost-effectively with Amazon PPC services. Amazon reviews are the glue that ties everything together. To deliver immediate impact, we combine operational automation, draw on consumer behavior insights, and leverage our agency resources to boost review count.
Review Request Management
We leverage third-party software solutions to automatically trigger compliant review requests. To get the best results, timing is key. Based on our experience working with sellers across dozens of product niches, we know the sweet spot when buyers are most likely to respond.
Optimized Messaging Flow
We help craft Amazon-approved follow-up templates that sound natural, polite, and professional. We avoid using words or incentives that could be construed as TOS violations (e.g., “gift,” “free,” or “discount”). We test different messages to achieve optimal results.
Network of Product Testers
The cornerstone of our offering is our network of dedicated, vetted product testers. These are real Amazon shoppers who work exclusively with us and do not provide reviews outside of our dedicated Amazon product testing circle.
Besides a listing’s title and bullet points, reviews are the element that Amazon shoppers pay most attention to before making a purchase. The popular e-commerce blog eComEngine ran a survey amongst some 200 Amazon sellers that revealed that 84% of them "feel that reviews are extremely or very important to their Amazon business". In fact, Amazon reviews matter for these three strategic reasons:
Boost Conversion Rates
This area is critical for Amazon FBA businesses and includes everything from effective demand planning to avoiding overstocking fees and preventing stock outs.
Increase Click-Through Rate to Your Product Pages
Negative user reviews are a significant risk factor that can seriously harm your sales. In many cases, the root cause of poor reviews are either logistics issues, or a lack of quality assurance.
Improve Amazon Organic Search Performance
Mishandled inventory is one of the most reported Amazon third-party seller problems. We have all been there, products end up getting lost in the Amazon supply chain and sales are foregone.
Rising Cost of Advertising
Cost-per-clicks (CPCs) of Amazon ads tend to increase over time and even established Sellers can get crowded out and find it difficult (and time-consuming!) to compete for high-converting keywords.
Understanding Amazon’s Review Policies and TOS Rules
Amazon has defined clear rules for collecting shopper reviews. Sellers who ignore these rules risk losing their listings, or worse, get their entire seller account banned. Here is how we help you stay compliant:
The “Request a Review” Button:We use this Amazon-whitelisted feature to request user reviews.
Product Inserts: If this works for your product category, we encourage you to add neutral product inserts that invite feedback.
Amazon’s Buyer-Seller Messaging: We utilize this tool to initiate post-purchase follow-ups.
Amazon Vine: If you are an Amazon vendor with Brand Registry, we will also explore Amazon's own review platform, Vine.
Why it’s not a Good Idea to Buy Amazon Reviews on Reddit or Fiverr
While it may seem tempting to take a shortcut and hire someone on Fiverr to "help boost reviews," or to tap into a Reddit or Facebook "review swap" group, we can only warn you not to engage in these kinds of activities. You are playing with fire, and as outlined in the previous section, you risk not only a few product listings but your entire Amazon business being banned. Consequences of violating Amazon's rules include:
We switched to SellerMetrics for Amazon PPC management after 6 months of flat sales. With their help, we are back to growing 5–10% each month while keeping our TACOS below 15%. We have a dedicated account manager, and if we need more help, Rick is always available
Janelle M
I've been enjoying working with SellerMetrics for almost a year now. The SellerMetrics team goes above and beyond. They make it easy and stress-free, which is exactly what you want from an agency. It's nice to have someone on your side who knows everything there is to know about advertising on Amazon. If you're looking for a great Amazon PPC company, I really like SellerMetrics.
Nick Jackson
Using SellerMetrics Amazon PPC managed service allows me to free up my time for the other things that matter. I have been impressed with the team’s data-driven approach. Unlike other Amazon PPC agencies, their methods are cutting edge, transparent and it works!
Jessica Brandt
SellerMetrics is the one-stop shop for all your Amazon Advertising needs. Whether you’re a first-time user, who simply wants to press a single button to create a high performance fully automated campaign structure or a veteran of PPC who wants to manage their campaigns directly but save time using SellerMetrics’ intelligent bulk and filtered changes, this is the platform for you.
Is your Amazon reviews service compliant with Amazon’s Terms of Service?
Yes. Every strategy, email, and automation we use follows Amazon’s guidelines. We do not use incentives, fake accounts, or prohibited methods.
How long does it take to see results?
Most sellers notice review velocity improvements within 30–45 days. For new ASINs, early traction can happen within the first two weeks.
Can you remove negative reviews?
We can’t delete reviews (only Amazon can), but we monitor and flag reviews that violate Amazon’s policies, and we help you respond professionally to protect your rating.
What’s the average response rate for review requests?
Our clients see 3–5× higher response rates than the Amazon average thanks to timing optimization and compliant follow-up flows.
Can I use your service in combination with Amazon Vine?
Absolutely. We often combine Vine enrollment for new ASINs with automated review systems for long-term velocity.
Are reviews that you contribute verified by Amazon?
Yes. All reviews that we provide are genuine and come from verified purchases. We don’t use external reviewers or artificial incentives.
Which categories do you support?
We work with all major categories: Home & Kitchen, Beauty, Pet Supplies, Electronics, Sports, and more. Each vertical gets a customized strategy.
