Category: Amazon PPC

16 June 2021

Amazon PPC Management: How to Identify Low-Performing Keywords

Overview Amazon PPC management can be a complicated endeavor for new sellers. Finding keywords to put in your...

4 June 2021

How to Use Amazon Bulk PPC Uploads?

What are Amazon Bulk PPC Uploads? Amazon PPC Bulk Uploads is a process that allows advertisers to create, upd...

25 May 2021

Sponsored Display Amazon Audience: A Beginner’s Guide

Overview In April 2021, Amazon Advertising rolled out a new audience targeting feature in their Sponsored Dis...

18 May 2021

Product Targeting Using Amazon PPC: Why You Should Be Doing It

Overview Amazon PPC has a variety of different ad types, each with its own campaigns. There are Sponsored Bra...

11 May 2021

How Many Keywords for Amazon PPC Should You Be Bidding For?

When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The qu...

16 April 2021

Reverse ASIN Lookup: Amazon PPC Tools for FBA Sellers

Overview One of the staples of selling on Amazon and using Amazon PPC Advertising is constant bid optimizatio...

25 January 2021

Amazon PPC Optimization: How to Optimize Amazon PPC AND Retain High Organic Rank

Chicken and the Egg One of Amazon PPC’s true paradoxes is how we can optimize, lower our bids, and reta...

12 January 2021

What is the Best Amazon PPC Campaign Budget to Use?

Introduction Advertisers spend billions of dollars each year on Amazon to boost sales. Ads help them reach mo...

6 January 2021

How Does Amazon PPC Bidding Work?

Unlike on Google Adwords, there is no official documentation on how Amazon PPC bid auctions. Fortunately, bas...