Category: Amazon PPC

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

1 January 2026

Should You Bid on Your Own Brand Name on Amazon?

14 min read By Rick Wong  Updated Jun 07, 2026 TL;DR Should I bid for new product launches? Yes. Use bra...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

The Ultimate Amazon Sponsored Display Tutorial for 2026

What is Amazon Sponsored Display? There are 3 main advertising types in Amazon PPC: 1) Sponsored Products, 2)...

1 January 2026

Seller.Tools Review (2026)

Introduction In 2025, there is an abundance of Amazon PPC software available to Amazon Sellers. You could pro...

1 January 2026

Amazon Brand Guidelines for PPC Ad Campaigns (2026)

If you’re running PPC ads on Amazon, you’re probably juggling a million things: keywords, bids, c...

1 January 2026

Amazon Marketing Strategy: Complete Guide with Tactics for 2026

Introduction The Amazon marketplace has turned into a digital gladiator arena. What worked a year ago? Alread...