Category: Amazon PPC

30 June 2025

Intro to Walmart Ad Types: All Advertising Formats Explained

Walmart Marketplace has rapidly grown into a formidable competitor to Amazon, making it a critical advertisin...

22 June 2025

How to Set Up and Optimize Walmart PPC Ads: Step-by-Step Guide for Beginners

If you’re thinking about running ads on Walmart, you’re not alone. The platform’s e-commerce games has ...

8 January 2025

Amazon Kindle SEO: How to Grow Traffic & Book Sales

KDP SEO (Search Engine Optimization) refers to the process of optimizing your book’s visibility on Amaz...

30 October 2024

Amazon TACoS: What is TACoS & How to Optimize it?

Overview Besides Amazon ACoS, Amazon TACoS (Total Advertising Cost of Sale) is one of the KPIs that Amazon Se...

29 September 2023

Simplifying Amazon PPC – How to Efficiently Add Negative Keywords in Bulk

In the world of Amazon PPC (Pay-Per-Click) advertising, success often boils down to a simple principle – bi...

4 April 2023

AI Tools Amazon FBA Sellers Can Use Right Now

With the arrival of ChatGPT, AI has exploded into the everyday. Businesses of all kinds are now using ChatGPT...

1 March 2023

Does an Amazon FBA Seller Need to Stay on Top of Seller Feedback?

Short answer: Yes The old adage that the “customer is always right” is making a strong comeback thanks to...

26 January 2022

Min/Max Inventory: Is it really the best way to set your restock levels?

If you’ve been in the ecommerce game for long, you know the #1 rule: control your stock or it will control ...

20 November 2021

Amazon Search Term Report in Amazon PPC: Comprehensive Guide

As a seller on Amazon, I am always thinking keywords, keywords, keywords. What are the customers searching fo...