How to Edit Amazon Advertising Campaigns

In this post we explain step-by-step how existing Amazon Sponsored Products, Sponsored Brand and Sponsored Display advertising campaigns can be edited to optimize performance.

How to add keywords of an existing Sponsored Products or Sponsored Brand campaign

To either add or remove keywords to existing Amazon PPC campaigns follow these steps:

• Navigate to the “Campaign Manager” section
• Click into the campaign you want to edit
• Select the ad group you want to edit
• Go to the “Targeting” tab
• Select “Add Keywords” next to the search bar

Please note that you cannot update keywords by changing the keyword text. Instead, you should pause or archive an existing keyword, and then add new ones to the campaign.

How to remove (pause) keywords in an existing Sponsored Products or Sponsored Brand campaign

Removing keywords from a campaign works similar:

• Navigate to the “Campaign Manager” section
• Click into the campaign you want to edit
• Select the ad group you want to edit
• Go to the “Targeting” tab
• Toggle off the status button in the “Active” column for the keywords you wish to pause or remove

As a next step, you may also want to learn more about how to add negative keywords to Amazon PPC campaigns.

How to change the campaign bidding strategy for Sponsored Products campaigns

For Sponsored Products ads Amazon offer three basic bid strategies: Dynamic bids (down only or up only), fixed bids and rule-based bidding that allows Amazon to determine how high or low your bids are (based on a ROAS target that you set). This is how you can change your bidding strategy:

• Navigate to the “Campaign Manager” section
• Click into the campaign you want to edit
• Select “Campaign Settings”
• Navigate to the “Campaign bidding strategy” section
• Choose the right bidding strategy for your entire ad campaign

How to change keyword bids (for Sponsored Products or Sponsored Brand campaigns)

In situations where you want to edit keyword level bids you can do so by:

• Navigate to the “Campaign Manager” section
• Click into the campaign you want to edit
• Click into the appropriate ad group
• Go to the “Targeting” tab
• Find the relevant keywords to adjust by either:
• Clicking “Apply” in the “Suggested bid” column to automatically use a suggested bid, or
• Increasing or decreasing your bid in the “Keyword bid” column
• Click “Save” to update changes

To figure out how to set appropriate bids read our complete guide on Amazon PPC Bidding Strategy and our blog posts on: Amazon PPC suggested bid and Bid Management for Amazon PPC.

How to edit creatives of live campaigns (Sponsored Brand and Sponsored Display)

You can edit the products included, headline copies, swap out still visuals or videos and logos in a live campaign without needing to re-creating the respective Sponsored Brands and Sponsored Display campaign. Your existing campaign will continue to run until the new creatives have been system approved. Here is how to change creatives:

• Navigate to the “Campaign Manager” section.
• Click on the campaign you want to update.
• Click on the “Creative” tab which will preview your latest creative.
• Click on the “Edit creative” button on the preview toolbar and make your edits.
• Click “Submit campaign” for review.

How to change the target audience for Sponsored Brand and Sponsored Display Campaigns

Not that you can either add new, or remove existing audiences to your live campaign. To do so follow these steps:

• Navigate to the “Campaign Manager” section
• Click into the campaign you want to edit
• Click into the appropriate ad group
• Click on the “Targeting” tab
• Select “Audiences” and make your edits.
• Click “Submit campaign” for review.

Need help beyond simple edits?

If you need more help beyond just making basic campaign edits, take a look at our Amazon PPC Services, Amazon Product Listing Optimization Services and Amazon SEO Services that have helped some 30+ Amazon Sellers generate more than $600m in Amazon sales.