29 March 2023
Amazon Seller Central vs Vendor Central: Which is Better for Your Business?
TweetLinkedInShareEmailPrint If you’re considering selling your products on Amazon, you have two main o...
Product reviews play a vital role in a product’s marketability across all market platforms including Amazon. According to Qualtic, 93% of customers read product reviews before buying a product. This is consistent with a study that states 93% of customers are impacted by online reviews on their purchase decisions. In addition, 3.3 stars is the minimum product star rating consumers would consider engaging in. This makes Amazon Reviewer Ranking incredibly important.
On the Amazon search results page and also on the product page, the product review is the first piece of information shown after the product title, right next to the number of total reviews. The price of the product only comes after.
This goes to show that Amazon itself understands just how important these product ratings are for the customers.
Product reviews, particularly the positive ones, help drive conversion. It’s a social proof that the product works and reassurance of the product’s quality. For some consumers, it can serve as the deal-breaker.
Customer Reviews is part of Amazon’s Consumer Features together with Customer Questions, Customer Ideas, and Idea Lists. To be able to contribute to Customer Features and to follow other contributors, you need to have spent at least $50 on Amazon.com using a valid credit or debit card in the past 12 months.
Promotional discounts don’t count towards the $50 minimum purchase. The total purchase cost is being considered.
Amazon encourages every consumer to share their opinion, whether favorable or not. There are two areas where you can submit a product review. (1) On the product page of the item you’re leaving a feedback, and (2) via Your Orders page if you are reviewing an item that you purchased.
Customer Reviews, along with other Community Features, are subject to Amazon Community Guidelines. Of course, we don’t want anyone manipulating the review system, and we also don’t want our review page to be filled with any social mess.
Here are some things to consider before writing a review:
For the full list of Amazon community guidelines, go here.
If you have been leaving Customer Reviews for a while and curious to know what your Reviewer Ranking is, you can simply check your profile.
Simply put, the Amazon Reviewer Rank is your Reviewer profile rank compared to the others. You may have noticed that there is an option to tell Amazon and other consumers whether a review was helpful or not. By simply clicking on the option “Yes” or “No,” which is known as a “vote,” you are influencing the quality of the review, which in turn is one of the many factors that Amazon uses to form a rank of reviewers.
Many users take time to submit quality reviews because of some of the perks associated with it, which includes:
At the time of writing, here’s the list of the top ten Amazon Reviewers:
There are three key factors that affect Amazon Reviewer Rank. These factors are:
The reviewer listings on Amazon are updated typically within one to three days, and thus the Reviewer Ranking is also updated as often. This is not a fixed schedule, however. At some points, ranks were not updated in a week and sometimes close to a month.
Users with more recent reviews score higher than those with a lot of reviews in the prior months or weeks.
Also, it has been observed that negative votes (the “No” votes) do not impact much in the Reviewer Ranking. So long as you’re getting above 80% “Yes” votes, the negative votes are not something to worry about.
We already mentioned about the freebies and the opportunity to try out new products and become part of the Hall of Famers. In addition to those, you will also earn certain badges for reaching a certain rank, like Top 100, Top 500, Top 1000, and so on.
Top reviewers also have the best chances of getting invited to Vine Voice, which is an Amazon program wherein sellers and reviewers are invited for some sort of product testing for pre-released items. These beta items are sent to Vine Voices free of charge for the reviewers’ honest feedback. Please note that this is an invitation-only program where the Reviewer Rank plays a crucial role on whether you’d get invited or not. There are other factors for consideration, like the quality of the reviews and the type of products being reviewed.
Outside of Amazon programs, other companies also launch their beta testing programs and the pool of top Amazon Reviewers is normally part of their consideration.
Let’s take a look at some of the badges of our current #1 Hall of Fame Reviewer.
Quality, quantity, and consistency – these are the main key components to consider if you want to improve your Reviewer Rank.
Take note that since November of 2016, Amazon has put a limit of 5 reviews per user per week.
Of course, it is imperative that you abide by the Amazon Community Guidelines.
The review system is an effective way to gauge product quality – and product authenticity, especially since fake products have started getting sold online. It is also a way to really help out other consumers by providing them awareness, transparency, and the power of information, so they can be guided on making educated choices when it comes to purchasing products.
While it is much exciting to be part of beta testing programs, like the Amazon Vine, being able to use pre-released products and receiving these products for free, the main point of writing a review is still to be helpful. Keep that in mind with all of your reviews and you’ll definitely be a top-ranked reviewer.
If you have questions or insights to share, please feel free to post them via the comments section. Please also consider joining our Facebook Group where we discuss any questions you may have about running an Amazon business.