Category: Amazon PPC

9 March 2026

The Complete Guide to Amazon PPC Product Targeting

18 min read By Rick Wong  Updated Mar 10, 2026 TL;DR Why should new sellers prioritize Sponsored Product...

27 February 2026

The Ultimate 2026 Guide to Amazon Video Ads Best Practices

8 min read By Rick Wong  Updated Feb 27, 2026 TL;DR What is the optimal length for an Amazon video ad? A...

18 February 2026

Amazon Marketing Cloud (AMC) for Non-Enterprise: Complete Guide

8 min read By Rick Wong  Updated Feb 18, 2026 TL;DR Is AMC free and available to smaller sellers? Yes. A...

18 February 2026

The “Other – Interactive” Black Box: Deciding Your Fate in the Amazon Ad Report

8 min read By Rick Wong  Updated Feb 18, 2026 TL;DR What is it? It’s a reporting bucket for non-search...

15 February 2026

Amazon Bidding Strategies: Complete Guide to Dynamic Bids vs Fixed Bids, Placement (bid+) & More

8 min read By Rick Wong  Updated Feb 16, 2026 TL;DR I’m launching a brand new product with zero sa...

8 February 2026

Amazon Subscribe & Save Tracking: The Ultimate Expert Guide

8 min read By Rick Wong  Updated Feb 08, 2026 TL;DR Is it profitable to run ads for Subscribe & Sav...

7 February 2026

Amazon SEO vs Google SEO: Key Differences Explained

8 min read By Rick Wong  Updated Feb 08, 2026 TL;DR Why don’t my Google keywords rank well on Amaz...

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

27 January 2026

Google Ads for Amazon Amazon Products: Measurement & Optimization That Drives Real Growth

In the very competitive Amazon market of today, depending only on internal PPC is a sure way to los...