Category: Amazon PPC

16 May 2026

Kindle Lockscreen Ads Merging with DSP: The Ultimate Guide to Amazon’s Unified Campaign Ecosystem

8 min read By Rick Wong  Updated May 16, 2026 TL;DR What changed with Kindle lockscreen ads in April 202...

16 May 2026

AMC High-Value Audience Analysis: The Blueprint for Unlocking Long-Term Profitability on Amazon

8 min read By Rick Wong  Updated May 16, 2026 TL;DR How does Amazon Marketing Cloud (AMC) differ from tr...

11 May 2026

AMC’s New Optimal Frequency Analysis: Capping Ad Fatigue and Reclaiming Wasted Spend

8 min read By Rick Wong  Updated May 11, 2026 TL;DR Why is my ROAS dropping even though my impressions a...

9 May 2026

Fix Why Your Amazon PPC Ads Are Not Converting in 2026

10 min read By Rick Wong  Updated May 09, 2026 TL;DR Does a low ad conversion rate actually hurt my orga...

7 May 2026

How to Use Amazon Bulk PPC Uploads & Audience Ads

11 min read By Rick Wong  Updated May 07, 2026 TL;DR When is the exact right time to stop using the stan...

5 May 2026

How to Edit Amazon Advertising Campaigns

In this post we explain step-by-step how existing Amazon Sponsored Products, Sponsored Brand and Sponsored Di...

5 May 2026

Amazon’s New Budget Rules Explained (2026 Update)

If you’ve been running Amazon ads lately, you’ve probably noticed something diff...

5 May 2026

How to Set Up Amazon Auto Campaigns: Complete Guide

8 min read By Rick Wong  Updated May 04, 2026 TL;DR What is an Amazon auto campaign? An Amazon PPC campa...

5 May 2026

What is the Best Amazon PPC Campaign Budget to Use?

Introduction Advertisers spend billions of dollars each year on Amazon to boost sales. Ads help them reach mo...