Category: Amazon PPC

16 June 2021

Amazon PPC Management: How to Identify Low-Performing Keywords

Overview Amazon PPC management can be a complicated endeavor for new sellers. Finding keywords to put in your...

4 June 2021

How to Use Amazon Bulk PPC Uploads?

What are Amazon Bulk PPC Uploads? Amazon PPC Bulk Uploads is a process that allows advertisers to create, upd...

3 June 2021

Amazon Advertising Reports: How to Interpret & Use Them

Overview Every Amazon Seller knows how important it is to run effective Amazon PPC campaigns. In a heavily sa...

25 May 2021

Sponsored Display Amazon Audience: A Beginner’s Guide

Overview In April 2021, Amazon Advertising rolled out a new audience targeting feature in their Sponsored Dis...

21 May 2021

Amazon PPC Match Types: A Guide to Broad, Phrase, and Exact Match

What are Amazon PPC Keywords Match Types? In Amazon PPC, the manual keyword targeting options allow the selle...

18 May 2021

Product Targeting Using Amazon PPC: Why You Should Be Doing It

Overview Amazon PPC has a variety of different ad types, each with its own campaigns. There are Sponsored Bra...

12 May 2021

Amazon ACoS: A Guide to Finding the Perfect Target ACoS

Overview Every Amazon Seller has heard the buzzword “Amazon ACoS,” but what is ACoS? ACoS, or ...

11 May 2021

How Many Keywords for Amazon PPC Should You Be Bidding For?

When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The qu...

24 April 2021

The Ultimate Amazon Sponsored Display Tutorial for 2023

What is Amazon Sponsored Display? There are 3 main advertising types in Amazon PPC: 1) Sponsored Products, 2)...