Category: Amazon PPC

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

1 January 2026

Should You Bid on Your Own Brand Name on Amazon?

14 min read By Rick Wong  Updated Jun 07, 2026 TL;DR Should I bid for new product launches? Yes. Use bra...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

The Ultimate Amazon Sponsored Display Tutorial for 2026

What is Amazon Sponsored Display? There are 3 main advertising types in Amazon PPC: 1) Sponsored Products, 2)...

1 January 2026

Seller.Tools Review (2026)

Introduction In 2025, there is an abundance of Amazon PPC software available to Amazon Sellers. You could pro...

1 January 2026

Amazon Brand Guidelines for PPC Ad Campaigns (2026)

If you’re running PPC ads on Amazon, you’re probably juggling a million things: keywords, bids, c...