Category: Amazon PPC

23 December 2025

Are Amazon ‘Sponsored TV’ Ads Actually Affordable for a Seller Doing $1M/Year?

For the first decade of the Amazon Gold Rush, “TV Advertising” was a phrase that made a $1 millio...

21 December 2025

12 Surprisingly Costly Amazon PPC Mistakes & How to Avoid Them

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What is the most frequent campaign structure mistake...

21 December 2025

25 Best Amazon PPC Software Tools (2026 Review & Buyer’s Guide)

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What is Amazon PPC software? Amazon PPC (Pay-Per-Cli...

21 December 2025

How to Select and Optimize Amazon Backend Keywords

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What are Amazon backend keywords? Backend keywords (...

14 December 2025

Is It a Good Idea to Use the Ads Agent in Amazon Advertising Console? Understanding How Amazon’s AI Tool Actually Works

The Ads agent in Amazon Advertising Console has become one of the most talked-about features released by Am...

9 December 2025

What Is Amazon’s Conversion Rate & How to Improve It

8 min read By Rick Wong  Updated Dec 09, 2025 TL;DR What is the Amazon Conversion Rate? It is the percen...

9 December 2025

Amazon DSP Ads vs Amazon Standards Ads: What is the difference?

8 min read By Rick Wong  Updated Dec 09, 2025 TL;DR What is the main difference between Amazon Standard ...

6 December 2025

How to Boost Your Amazon Sales with High-Quality Amazon Backlinks

When you’re working hard to win more sales on Amazon, it’s tempting to focus only on what happens inside ...

23 November 2025

Why Review Count and Average Rating Are Critical for Amazon Success

When you dig into how the Amazon marketplace functions, it becomes clear that success is not just about keywo...