Category: Amazon PPC

1 January 2026

Triaging Amazon Search Query Performance Report: Actionable Tips for Sellers

What is Amazon’s Search Query Performance (SQP) Report? Suppose you’re an Amazon seller looking to maximi...

26 December 2025

The 2026 Guide to Optimizing Amazon Listings for Rufus

You are likely noticing that your old “Exact Match” keyword strategies are gradually failing t...

23 December 2025

Amazon Claims AI Images Performance Improves ROAS by 10 Percent: A Data-Driven Analysis

If you manage Amazon advertising at scale, you have likely seen the claim repeated across the Amazo...

23 December 2025

Are Amazon ‘Sponsored TV’ Ads Actually Affordable for a Seller Doing $1M/Year?

For the first decade of the Amazon Gold Rush, “TV Advertising” was a phrase that made a $1 millio...

21 December 2025

12 Surprisingly Costly Amazon PPC Mistakes & How to Avoid Them

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What is the most frequent campaign structure mistake...

21 December 2025

25 Best Amazon PPC Software Tools (2026 Review & Buyer’s Guide)

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What is Amazon PPC software? Amazon PPC (Pay-Per-Cli...

21 December 2025

How to Select and Optimize Amazon Backend Keywords

8 min read By Rick Wong  Updated Dec 21, 2025 TL;DR What are Amazon backend keywords? Backend keywords (...

14 December 2025

Is It a Good Idea to Use the Ads Agent in Amazon Advertising Console? Understanding How Amazon’s AI Tool Actually Works

The Ads agent in Amazon Advertising Console has become one of the most talked-about features released by Am...

9 December 2025

What Is Amazon’s Conversion Rate & How to Improve It

8 min read By Rick Wong  Updated Dec 09, 2025 TL;DR What is the Amazon Conversion Rate? It is the percen...