by Rick Wong | Jun 4, 2021 | Amazon FBA
Overview As online shopping gains rapid popularity post-pandemic, the biggest question in the US is “Amazon vs Walmart.” Both retail giants are coming head to head as Amazon grows faster than ever. Walmart, a brick and mortar giant, generates $559 billion... 
by Rick Wong | Jun 4, 2021 | Amazon PPC
What are Amazon Bulk PPC Uploads? Amazon PPC Bulk Uploads is a process that allows advertisers to create, update and optimize multiple campaigns at scale. Using this operation allows you to save lots of time, increase scale and minimize potential errors. You can do... 
by Rick Wong | Jun 3, 2021 | Amazon PPC
Overview Every Amazon Seller knows how important it is to run effective Amazon PPC campaigns. In a heavily saturated market, the only thing setting you apart from competitors is the quality of your listing and how visible it is to customers. In 2021, it takes a lot to... 
by Rick Wong | May 28, 2021 | Kindle Direct Publishing (KDP)
Great! Now that you have finished writing your book and performed the final edits, you are ready to publish. There is one key step that you cannot overlook as a digital book publisher, and that is Amazon KDP Keywords Research. Since you are publishing on Amazon, the... 
by Rick Wong | May 25, 2021 | Amazon PPC
Overview In April 2021, Amazon Advertising rolled out a new audience targeting feature in their Sponsored Display product. The new feature is “Amazon audience”. It is another audience type on top of the existing Views remarketing option available. The... 
by Rick Wong | May 21, 2021 | Amazon PPC
What are Amazon PPC Keywords Match Types? In Amazon PPC, the manual keyword targeting options allow the seller/advertiser to select which keyword to bid on. This gives the advertiser tight control over what they want to spend their dollars. The final step after... 
by Rick Wong | May 18, 2021 | Amazon PPC
Overview Amazon PPC has a variety of different ad types, each with its own campaigns. There are Sponsored Brands (SB), Sponsored Products (SP), and Sponsored Display (SD) campaigns. Out of these, one incredibly useful type of campaign is unique to the Sponsored... 
by Rick Wong | May 12, 2021 | Amazon PPC
Overview Every Amazon Seller has heard the buzzword “Amazon ACoS,” but what is ACoS? ACoS, or “Advertising Cost of Sale” is a performance metric provided by Amazon for ad campaigns in the Amazon Advertising console. In 2021, Amazon... 
by Rick Wong | May 11, 2021 | Amazon PPC
When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The question then becomes, “how many keywords/targets should you be adding to your ad group?” Many inexperienced sellers will add as many keywords as... 
by Rick Wong | May 6, 2021 | Amazon FBA
Overview On Amazon, there are a few common business models that sellers adopt. Anyone in the Amazon FBA space has heard these words floating around – private label, wholesale, retail arbitrage, online arbitrage, and dropshipping. All of them are unique selling...
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