Amazon PPC advertising has come a long way over the years. It was at one point only available on Amazon.com, and there was only Sponsored Product available. Ahh, the good ol’ days! Fast forward today, we have 14 different marketplaces where Amazon PPC is...
Overview Every Amazon Seller who uses Amazon PPC has heard of Amazon ACoS, but recently, more and more people are talking about TACoS. TACoS is similar to ACoS in many ways, but actually has a few key differences. When interpreted correctly, TACoS is a very useful...
What is Amazon Attribution Tool Amazon attribution tool is a self-service attribution tool that can measure your Amazon performance from off-Amazon traffic. As Amazon PPC practitioners and veteran Amazon sellers, we constantly drive off-Amazon traffic to boost our...
Introduction In 2021, there is an abundance of Amazon PPC software available to Amazon Sellers. You could probably google “amazon software” and find 20 different softwares, but how do you find the good ones? There are plenty of articles out there with a...
Overview On Amazon there are a lot of metrics you can use to track the performance your Sponsored ads. One of these metrics is the Amazon click through rate. Click through rate is a good indicator of how much real traffic your ad is getting, and how effective it is at...
Amazon PPC advertising can be an intimating space for beginner and intermediate sellers. The ongoing changes and technical complexities mean lots of Terms, Acronyms, and Abbreviations in this specific niche. Below are SellerMetrics’ complete Amazon PPC Terms,...
Introduction on find the Best Start Bid for Amazon PPC In many situations in your Amazon FBA selling journey, you will be working with unknown, incomplete, or inaccurate data. For example, the data you use for your product research using Helium10 or Jungle Scout tools...
What is Amazon Brand Analytics? In the summer of 2018, Amazon quietly releases a new reporting feature called Amazon brand analytics. Amazon brand analytics is a set of reports that gives the brand owner powerful analytics insights. Personally, I was astonished at the...
Why Cash Flow is so Important for Amazon Sellers Success in selling on Amazon means that you will need to purchase even more products. The key issue is this: you don’t have the cash on hand when they need it. Cash flow management for Amazon sellers is vital, as...
Overview Amazon PPC management can be a complicated endeavor for new sellers. Finding keywords to put in your campaign is the easy part. Knowing which keywords are worth keeping, that’s the difficult part. Amazon provides so many performance metrics, that it can...
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