Category: Amazon PPC

24 January 2026

Amazon SEO Strategy Guide: 10 Steps to Boost Traffic in 2026

In 2026 boosting Amazon Product Listing traffic via an effective Amazon SEO Strategy (more about our Amazon S...

23 January 2026

What are Amazon Sponsored Brands Ads & How to use Them?

What is Sponsored Brands in Amazon? Amazon Sponsored Brands Ads are ads that appear in the search results, on...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

13 January 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong  Updated Jan 13, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

12 January 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read By Rick Wong  Updated Jan 13, 2026 TL;DR Why are my “Exact Match” keyword campaig...

3 January 2026

Ad Copy Optimization for Rufus: How to Write Amazon Ads That Win AI Conversations

Ad copy optimization for Rufus means writing Amazon ad headlines and video scripts that sound like a helpful ...

1 January 2026

Brand Defense or Waste of Budget? Amazon Brand Bidding in 2026

A deep dive into whether bidding on your own brand name is a strategic moat, or a costly habit disguised as p...