Category: Amazon PPC

3 September 2021

Amazon PPC Negative ASIN Targeting

For the longest time. A lot of sellers have been asking “can I use ASIN as a negative keyword on PPC?&#...

26 August 2021

Using Amazon Creative Asset to Manage your Amazon PPC and Store Creatives

What is Amazon Creative Asset? Amazon has introduced “Creative Assets,” a new function. It enables you to...

8 July 2021

Amazon Attribution Tool Step by Step Tutorial

What is Amazon Attribution Tool Amazon attribution tool is a self-service attribution tool that can measure y...

26 June 2021

Top 5 Ways to get Best Start Bid for Amazon PPC

Introduction on find the Best Start Bid for Amazon PPC In many situations in your Amazon FBA selling journey,...

16 June 2021

Amazon PPC Management: How to Identify Low-Performing Keywords

Overview Amazon PPC management can be a complicated endeavor for new sellers. Finding keywords to put in your...

25 May 2021

Sponsored Display Amazon Audience: A Beginner’s Guide

20 min read By Rick Wong  Updated Apr 22, 2026 TL;DR Why shift budget to SD Audiences if Sponsored Produ...

11 May 2021

How Many Keywords for Amazon PPC Should You Be Bidding For?

When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The qu...

16 April 2021

Reverse ASIN Lookup: Amazon PPC Tools for FBA Sellers

Overview One of the staples of selling on Amazon and using Amazon PPC Advertising is constant bid optimizatio...

25 January 2021

Amazon PPC Optimization: How to Optimize Amazon PPC AND Retain High Organic Rank

Chicken and the Egg One of Amazon PPC’s true paradoxes is how we can optimize, lower our bids, and reta...