Category: Amazon PPC

30 March 2026

Amazon Ads & Claude Code: The Ultimate MCP Setup Guide for Sellers

8 min read By Rick Wong  Updated Mar 30, 2026 TL;DR What exactly does this setup do for my Amazon Ads? I...

22 March 2026

The 25-Month AMC Lookback: 3 Custom Audiences SMBs Should Build Today

8 min read By Rick Wong  Updated Mar 22, 2026 TL;DR What is the 25-month lookback and why does it change...

22 March 2026

The Complete Guide to Choosing an Amazon Advertising Agency for the UK

8 min read By Rick Wong  Updated Mar 22, 2026 TL;DR Why can’t I just duplicate my US Amazon campai...

9 March 2026

The Complete Guide to Amazon PPC Product Targeting

18 min read By Rick Wong  Updated Mar 10, 2026 TL;DR Why should new sellers prioritize Sponsored Product...

27 February 2026

The Ultimate 2026 Guide to Amazon Video Ads Best Practices

8 min read By Rick Wong  Updated Feb 27, 2026 TL;DR What is the optimal length for an Amazon video ad? A...

15 February 2026

Amazon Bidding Strategies: Complete Guide to Dynamic Bids vs Fixed Bids, Placement (bid+) & More

8 min read By Rick Wong  Updated Feb 16, 2026 TL;DR I’m launching a brand new product with zero sa...

7 February 2026

Amazon SEO vs Google SEO: Key Differences Explained

8 min read By Rick Wong  Updated Feb 08, 2026 TL;DR Why don’t my Google keywords rank well on Amaz...

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...