Category: Amazon PPC

15 February 2026

Amazon Bidding Strategies: Complete Guide to Dynamic Bids vs Fixed Bids, Placement (bid+) & More

8 min read By Rick Wong  Updated Feb 16, 2026 TL;DR I’m launching a brand new product with zero sa...

7 February 2026

Amazon SEO vs Google SEO: Key Differences Explained

8 min read By Rick Wong  Updated Feb 08, 2026 TL;DR Why don’t my Google keywords rank well on Amaz...

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong  Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong  Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

1 January 2026

Brand Defense or Waste of Budget? Amazon Brand Bidding in 2026

A deep dive into whether bidding on your own brand name is a strategic moat, or a costly habit disguised as p...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

The Ultimate Amazon Sponsored Display Tutorial for 2026

What is Amazon Sponsored Display? There are 3 main advertising types in Amazon PPC: 1) Sponsored Products, 2)...