Author: Rick Wong

I am Rick Wong the Co-Founder of SellerMetrics. Our mission is to help sellers navigate Amazon PPC, by offering a tool that the kick out the hassle of the optimization process. Hope you find our article on Amazon FBA helpful.

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

13 January 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong Updated Jan 13, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

12 January 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read ByRick Wong Updated Jan 13, 2026 TL;DR Why are my “Exact Match” keyword campaigns sudd...

3 January 2026

Ad Copy Optimization for Rufus: How to Write Amazon Ads That Win AI Conversations

Ad copy optimization for Rufus means writing Amazon ad headlines and video scripts that sound like a helpful ...

1 January 2026

Amazon SEO Strategy Guide: 9 Steps to Boost Traffic in 2026

Let’s now look at the practical side of boosting Amazon Product Listing traffic via an effective Amazon SEO...

1 January 2026

Brand Defense or Waste of Budget? Amazon Brand Bidding in 2026

A deep dive into whether bidding on your own brand name is a strategic moat, or a costly habit disguised as p...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

Amazon Posts: What They Are & How to Use Them for Brand Discovery

Amazon posts are a popular way to make your brand more discoverable on Amazon. Introduced in late 2019, they ...

1 January 2026

Amazon’s New Budget Rules Explained (2026 Update)

If you’ve been running Amazon ads lately, you’ve probably noticed something diff...

Author: Rick Wong

Categories

Tags

RSS