Category: Amazon PPC

18 November 2025

Mix of Organic vs Paid Traffic: The Right Balance for Amazon Sellers in 2026

If you sell on Amazon, you already feel the tension between rising ad costs and shrinking organic visibility....

12 November 2025

How to Optimize Your Amazon Listings for Discoverability in LLM Tools like ChatGPT and Gemini

Why the Next Battle for Amazon Visibility Will Be Fought in AI Search Not long ago, every conversation about ...

3 November 2025

How to Set Up Amazon Auto Campaigns: Complete Guide

8 min read By Rick Wong  Updated Nov 03, 2025 TL;DR What is an Amazon auto campaign? An Amazon PPC campa...

1 November 2025

Minimum Amazon Ad Budget: How Much to Spend on Ads in the US 

8 min read By Rick Wong  Updated Nov 02, 2025 TL;DR What’s a solid minimum budget to run ads on Amazon...

1 November 2025

Amazon PPC Match Types: A Guide to Broad, Phrase, and Exact Match

8 min read By Rick Wong  Updated Nov 02, 2025 TL;DR What are the main PPC match types on Amazon? The thr...

25 October 2025

Spooky Guide: How to Maximize Amazon Sales during Halloween

Halloween is no longer a niche holiday for costumes and candy; it has transformed into a multibillion-dollar ...

20 October 2025

Keyword Research for Amazon Products: Tools & Tactics

Selling on Amazon without keyword research is like opening a store in the middle of nowhere with no signs, no...

18 October 2025

How to Stop Search Query Cannibalization in Amazon Ads

What Is Search Query Cannibalization in Amazon Ads?  Search query cannibalization occurs when more than one ...

13 October 2025

Do Product Videos Still Matter If You Run Amazon Sponsored Brands Video (SBV)?

For many experienced Amazon sellers, the evolution of advertising has been swift and unrelenting. What starte...