Category: Amazon PPC

5 May 2026

The “Other – Interactive” Black Box: Deciding Your Fate in the Amazon Ad Report

8 min read By Rick Wong  Updated May 5, 2026 TL;DR What is it? It’s a reporting bucket for non-search ...

5 May 2026

Amazon Brand Registry: All Requirements & Benefits for Sellers

Selling on Amazon has become a high-stakes endeavor. Every day, thousands of new brands flood the marketplace...

5 May 2026

The Death of the “Keyword” & The Rise of the Shopper Persona: Why Your 2025 Amazon PPC Strategy Won’t Survive 2026

8 min read By Rick Wong  Updated May 05, 2026 TL;DR Why are my “Exact Match” keyword campaig...

5 May 2026

How to Scale Amazon Ads Profitably: Ultimate Guide (2026)

In the ever-evolving world of Amazon, standing still is no longer an option. With increasing competition, ris...

5 May 2026

How to Improve Click-through Rate (CTR) of Amazon Ads

Click-through rate (CTR) is one of the most important performance metrics for your Amazon Ads (More about our...

5 May 2026

Spooky Guide: How to Maximize Amazon Sales during Halloween

Halloween is no longer a niche holiday for costumes and candy; it has transformed into a multibillion-dollar ...

5 May 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong  Updated May 04, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

5 May 2026

What Is Amazon Suggested Bid? Should I Follow the Suggestion?

Amazon Suggested Bid Overview Managing Amazon PPC takes time—especially your goal is to master all the diff...

5 May 2026

Amazon Ad Bid Modifiers: Optimizing Bids by Placement 

If you’ve ever wondered how to get your Amazon ads in front of more buyers without blowing your budget,...