Category: Amazon PPC

25 May 2021

Sponsored Display Amazon Audience: A Beginner’s Guide

Overview In April 2021, Amazon Advertising rolled out a new audience targeting feature in their Sponsored Dis...

18 May 2021

Product Targeting Using Amazon PPC: Why You Should Be Doing It

Overview Amazon PPC has a variety of different ad types, each with its own campaigns. There are Sponsored Bra...

11 May 2021

How Many Keywords for Amazon PPC Should You Be Bidding For?

When you first create a campaign for Amazon PPC, you inevitably get to the steps to add your keywords. The qu...

16 April 2021

Reverse ASIN Lookup: Amazon PPC Tools for FBA Sellers

Overview One of the staples of selling on Amazon and using Amazon PPC Advertising is constant bid optimizatio...

12 April 2021

What Is Amazon Suggested Bid? Should I Follow the Suggestion?

Amazon Suggested Bid Overview Managing Amazon PPC can take a lot of time and effort. Especially now, when you...

8 April 2021

Amazon PPC Campaign Bidding Strategy: Ultimate Guide to Dynamic Bids, Fixed Bids and Adjust Bids by Placement (bid+)

Overview In Amazon Advertising, the different bid scenarios in an Amazon PPC campaign can get complicated (If...

23 March 2021

Amazon Ad Types: What is the difference and when is it used?

Overview The interesting story of Amazon PPC started in 2012. Back in the days, Amazon PPC only allowed 1 ad ...

25 January 2021

Amazon PPC Optimization: How to Optimize Amazon PPC AND Retain High Organic Rank

Chicken and the Egg One of Amazon PPC’s true paradoxes is how we can optimize, lower our bids, and reta...

12 January 2021

What is the Best Amazon PPC Campaign Budget to Use?

Introduction Advertisers spend billions of dollars each year on Amazon to boost sales. Ads help them reach mo...