Category: Amazon PPC

5 May 2026

Spooky Guide: How to Maximize Amazon Sales during Halloween

Halloween is no longer a niche holiday for costumes and candy; it has transformed into a multibillion-dollar ...

5 May 2026

Using Gemini to Audit Amazon’s ‘Ads Agent’ Recommendations: A Quantitative Approach to PPC Efficiency

8 min read By Rick Wong  Updated May 04, 2026 TL;DR Why does the “Ads Agent” show a high ROA...

5 May 2026

What Is Amazon Suggested Bid? Should I Follow the Suggestion?

Amazon Suggested Bid Overview Managing Amazon PPC takes time—especially your goal is to master all the diff...

5 May 2026

Amazon Ad Bid Modifiers: Optimizing Bids by Placement 

If you’ve ever wondered how to get your Amazon ads in front of more buyers without blowing your budget,...

5 May 2026

Minimum Amazon Ad Budget: How Much to Spend on Ads in the US 

8 min read By Rick Wong  Updated May 05, 2026 TL;DR What’s a solid minimum budget to run ads on Amazon...

5 May 2026

Is Amazon PPC Still Worth It? Pros & Cons

Breakdown of Different Scenarios and Strategies to Evaluate Your Amazon Ads Potential Did you know that over ...

5 May 2026

Triaging Amazon Search Query Performance Report: Actionable Tips for Sellers

What is Amazon’s Search Query Performance (SQP) Report? Suppose you’re an Amazon seller looking to maximi...

5 May 2026

Google Ads for Amazon Amazon Products: Measurement & Optimization That Drives Real Growth

In the very competitive Amazon market of today, depending only on internal PPC is a sure way to los...

5 May 2026

How To Optimize E-Commerce Brands for ChatGPT Visibility—Proven Tactics to Land in AI Answers

If you sell online in 2026, you can’t win the journey by chasing blue links alone. Buyers now ask conversat...