Author: Rick Wong

I am Rick Wong the Co-Founder of SellerMetrics. Our mission is to help sellers navigate Amazon PPC, by offering a tool that the kick out the hassle of the optimization process. Hope you find our article on Amazon FBA helpful.

7 February 2026

Amazon SEO vs Google SEO: Key Differences Explained

8 min read By Rick Wong Updated Feb 08, 2026 TL;DR Why don’t my Google keywords rank well on Amaz...

2 February 2026

How to find & Leverage Negative Keywords in Amazon PPC Advertising Campaigns

In this article we provide you with all the information you need to identify negative keywords for your Amazo...

21 January 2026

Winning Amazon Rufus: The “Trusted Choice” Metric Explained

8 min read By Rick Wong Updated Jan 25, 2026 TL;DR What is the “Trusted Choice” metric? It is Amazo...

18 January 2026

Unit Economics 2.0: Calculating ‘Real’ ACoS After the 2026 FBA Fee Hikes

8 min read By Rick Wong Updated Jan 25, 2026 TL;DR Why is my profit shrinking even though I am hitting ...

15 January 2026

Engineering Your Amazon ‘Brand Story’ for the Age of AI Shopping

8 min read By Rick Wong Updated Jan 15, 2026 TL;DR Why is the Brand Story critical now? It’s no l...

1 January 2026

Should You Bid on Your Own Brand Name on Amazon?

14 min read By Rick Wong Updated Jun 07, 2026 TL;DR Should I bid for new product launches? Yes. Use bra...

1 January 2026

Walmart SEO Strategy Guide for Sellers: 6 Steps to Rank Fast in 2026

If you’re selling on Walmart (or planning to), now’s the time to pay close attention to SEO. With over 10...

1 January 2026

Dropshipping vs. Amazon FBA: Which One Is Better?

What is more Popular Dropshipping or Amazon FBA? Amazon FBA (Fulfillment by Amazon) is Amazon’s popular del...

1 January 2026

Amazon FBA: How to Start on a Tight Budget in 2026

Overview Despite popular belief, Amazon FBA is still a profitable venture in 2025! As long as you tackle it w...

Author: Rick Wong

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